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Record-low prices on Canon, Sony, and Nikon cameras headline this year's huge 4th of July sales — including top-rated models
The annual 4th of July sales are more commonly associated with grills and appliances, but between you and me, it's also a great time to pick up tech. Right now, for example, Adorama and B&H Photo are featuring some of the lowest prices I've seen all year on cameras from well-known brands like Sony, Canon, and Nikon.
I've been scanning through the sale today to find the best price cuts, and in short, I've found some great options. Camera prices have really been hit in the past year, but I'm pleased to note that there are actually record-low prices available on some of our most highly rated bodies.
For example, right now you can get the excellent value Canon EOS R8 for $1,299 (was $1,649), the Nikon Z5 II for $1,596 (was $1,849), and the Sony Alpha A7R V for $3,298 (was $3,798). Some of these are discounts we've seen before, but in the case of some (like the R8), they're brand-new record lows. Just below you can see a full list of deals, including 15 models for all budgets.
According to Adorama's 4th of July sale page, customers who spend over $3,000 will also get $250 back in reward points, so it's definitely one of the better sales at the retailer this year. Note, however, it looks like the sales wrap up on Sunday, so you'll have to be quick if you're interested.
4th of July camera deals - Canon
Our Canon EOS R5 Mark II review awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount is just $100 away from the record-low price from earlier this year.
B&H Photo: was $4399 now $3,999View Deal
If you're looking to save some cash, you could instead opt for the slightly older Mark I, which is still a stunningly effective pro-grade body. Right now, it's sitting at $2,599, which makes it significantly cheaper than the second iteration. Sure, you're missing out on the latest computational and cutting-edge autofocus features here, but this camera still has that great 45MP full-frame sensor, 8k video, and excellent in-body image stabilization. Today's discount matches the previous record low for this excellent camera.
B&H Photo: was $3299 now $2,599View Deal
Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key EOS R8 and EOS R6 Mark II differences so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. Today's deal beats the previous record-low by $200, so it's definitely a very good deal indeed.
B&H Photo: was $1649 now $1,299View Deal
The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our Canon EOS R6 II review awarded this excellent model an impressive four and half stars out of five, praising its autofocus, ISO handling, and burst shooting so it's an easy recommendation, even if it isn't the latest model anymore. Today's price is still about $200 off the record-low price, but it's still one of the best deals we've seen this year so far on this model.
B&H Photo: was $2299 now $2,099View Deal
Even cheaper still is the EOS RP: Canon's entry-level full-frame camera and the cheapest new full-frame body you'll find anywhere. As you'd expect, the EOS RP is a pretty stripped-down affair. It doesn't feature the best video specs or image stabilization, for example. It does, however, feature a decent 26.2MP full-frame CMOS sensor, a lightweight build, and good autofocus for a body in this price range. In terms of value, it's still a good choice, especially with today's record-low price.
B&H Photo: was $1149 now $799View Deal
4th of July camera deals - Nikon
The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama and B&H Photo. I loved this model when I reviewed it and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.
B&H Photo: was $1849 now $1,596View Deal
TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our Nikon Z6 III review awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at B&H Photo and other retailers.
B&H Photo: was $2699 now $1,996View Deal
Classic retro style, full frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black-and-white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record-low for this model is technically $1,799, but tariffs have disproportionately hit this model hard.
B&H Photo: was $2199 now $2,046.95View Deal
We rate the Nikon Z8 as the best full-frame hybrid camera for pros - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our Nikon Z8 review awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.
B&H Photo: was $3999 now $3,396.95View Deal
The Z30 is Nikon's cheapest mirrorless camera, and a great choice if you're looking to get started with either photography or video. Primarily designed for beginner vloggers, the Z30 features excellent 4K video, a flip-out touchscreen, plus a dedicated mic port. A lack of a viewfinder means this isn't the best for dedicated photographers, but if you're coming from a phone, you may not mind that.
B&H Photo: was $806 now $606.95View Deal
4th of July camera deals - Sony
The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and superb tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body right down to its lowest ever price, too.
B&H Photo: was $4199 now $3,298View Deal
While the A7 IV is no longer the latest and greatest hybrid flagship, we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at a price that matches the previous record-low.
B&H Photo: was $2699 now $1,998View Deal
The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition - even if it isn't right at the cutting edge for the brand anymore.
B&H Photo: was $6,199 now $5,698View Deal
The a7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our Sony a7CR review almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.
B&H Photo: was $3,399 now $2,998View Deal
4th of July camera deals - OM System
We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for 4K capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the most appealing on the market right now. Today's price cut is a new record-low, so it's definitely worth checking out.
B&H Photo: was $1999 now $1,699View Deal
This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our OM System OM-1 II review. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.
B&H Photo: was $2,399 now $1,999.99View Deal
The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z6 III. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic), uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our Panasonic S5 II review for more details on this excellent camera.
B&H Photo: was $1,897 now $1,697.99View Deal
The Lumix S1 II is an easy recommendation with today's price cut at Adorama as it addresses our main criticism of this otherwise excellent camera - the price! With a partially stacked 24MP full-frame sensor, 6K video, and an expansive range of video codecs, the S1 II is easily one of the best video workhorses on the market right now. Our Panasonic Lumix S1 II review stopped just short of awarding this one a full five stars, but it's a great choice at this price for sure.
B&H Photo: was $3,897 now $2,897.99View Deal
The GFX 100S II is one of the most usable and affordable medium-format cameras on the market. Affordable, is of course, relative in this case, but you get a lot of camera for your money with the outstanding GFX 100S II. Alongside jaw-droppingly good image quality, the 8 stops of image stabilization and a surprisingly ergonomic form factor mean that this camera is a credible alternative to the full-frame flagships.
B&H Photo: was $5,699 now $5,199.95View Deal
