It appears that the RAM crisis is getting worse than ever as we head further into 2026. I've been closely watching and reporting on memory price hikes — which were soon followed by other PC component cost increases — since this crisis first began, and the worrying thing is, I can't recall a gloomier stream of negative news than I've witnessed over the past few weeks.

That includes Samsung recently declaring that the RAM crisis is going to become more severe in 2027, and rumors that even mighty Apple is floundering in its attempt to secure new RAM supplies from China (as other notebook makers consider this alternative route to the three main memory chip giants: Micron, Samsung and SK Hynix).

Previous to that, we saw laptop maker Framework break news of a truly eye-opening cost increase for mobile RAM, just as one gauge of DDR5 pricing saw it jump in price to a new all-time high (after plateauing earlier this year). On top of that, the boss of SK Hynix voiced the opinion that 2027 will be the worst year in the RAM industry's history, and that the crisis is likely to be drawn out to the next decade.

This isn't just about RAM, of course, but other components, including CPU price rises, and devices themselves — PCs and laptops (and phones). But most notably over the past month it's been graphics cards in the crisis limelight. We've witnessed the resurrection of old GPUs to try to bolster stock levels of more affordable cards, and more recently we've been subjected to what seems like an endless parade of negativity about imminent price hikes.

Apparently, Gigabyte is set to increase the price tags of its graphics card to the tune of 20% to 40% in Japan, and MSI is going to jack up prices of Nvidia GPUs in China by 20% or more. Asus is supposedly preparing a similar 20% hike (as Wccftech reported).

Another recent gloom nugget is the assertion that Nvidia RTX 5000 models will get hikes of 30% in South Korea this month, and all of this pain is mainly rooted in the increased price of video RAM, of course. (Those cost increases are the reason the RTX 5000 Super refreshes have been delayed, according to the grapevine, as those rumored cards are packed with VRAM).

While a good deal of this is individual pieces of regional activity with GPU pricing, it's obvious that these hikes are happening as part of a concerted shift, one that will surely be reflected globally — it's not like Asian markets are in a bubble of their own.

The overarching theme is a worsening of price hike misery, and that the pricing storm is likely to intensify this year, and probably in 2027, too. While previously the RAM crisis has been more of a light-and-shade affair, now it feels like the depression has been turned up a notch. Whereas before, there was certainly more darkness than light, we've had notable spots of relief where an exec in the memory industry stepped forward and theorized that maybe things aren't as bad as we think. But lately those embers of optimism appear to have burned out.

To me, it feels like there's a shift underway towards a full acknowledgement that we really are going to experience a lot more pricing pain in the foreseeable future. If it's so bad that even Apple is purportedly scrambling to secure RAM supplies, and is having trouble doing so, I think it's time to turn up the worry meter by a notch or two.

What should you do?

Here's my advice on the current landscape with PC components and hardware (season it appropriately). Obviously, worrying isn't going to help you, but awareness of what might be sensible upgrades or purchases to make now will, based on the likelihood of hikes (we could call it the 'hike-lihood' – or maybe not). Nothing is certain about the future of components, of course, but it does feel like there's a clear area in which the potential price hikes are a bigger threat: GPUs.

As I discussed above, there's a lot of recent evidence that graphics card pricing is going up. Yes, it's a collection of rumors in the main, but there's a lot of it all pointing in a very similar direction — and a video RAM toll was always going to be exacted in the end. We've seen it already with higher-end graphics cards, and now I believe we're going to see it in the mid-range, and even budget models. Indeed, top-end GPUs are likely to get even more expensive as well.

If you're thinking about a GPU upgrade for this year or next, given all this, I think now really is the time to buy — especially with a lower-tier model, as you can still get more affordable graphics cards at their MSRP. Ditto for mid-rangers, although it's tougher to recommend higher-end Nvidia boards when they are already so expensive.

As noted, though, that could get worse. And granted, you may still want to wait for Black Friday — it's not that far off, and there might be some GPU deals then. However, I wouldn't bank on anything hugely compelling (or discounts that aren't offset by the price rises which are predicted to take hold in the next few months).

So, if there's one PC component that I think you should buy now, it's a graphics card. I think the signs are pretty clear on that (and see here for my recommendations on different models to consider). By extension, higher-end gaming laptops could also be a wise move for purchasing sooner rather than later. That's for the same reason, really — they have beefy (mobile) GPUs (with plenty of VRAM in some cases).

I don't think it's a bad move to buy any laptop, by the way, gaming or not (away from the higher-end), come your earliest window of opportunity. I think we'll see further price rises here, too, and RAM is going to cause more upward pricing pressures for notebooks — just look at Framework's recent revelation as mentioned.

What about RAM and SSDs themselves? While system memory kits and storage have already seen huge price rises, it now looks like there's worse to come (somehow).

On the other hand, there's a ceiling as to how expensive this stuff can get before buyers withdraw from what they see as an increasingly unrealistic and out-of-touch market. This is a much more difficult call to make, but if you can find something that looks relatively reasonably priced, I don't think you'll regret the purchase in the next couple of years. But that said, I can't recommend a RAM upgrade in particular at current pricing levels, unless it's unavoidable, frankly.

Above all, though, consider a GPU upgrade if you're in the market for a new card, or you think you'll need one in the next couple of years (yes, I think it's wise to be looking quite far down the road here).

The other thing to bear in mind is that there's a danger there will be a rush for GPUs, a flurry of buying that puts further strain on supply and therefore prices. As VideoCardz reports, one Japanese retailer has warned of Nvidia RTX 5000 graphics card sales increasing "sharply", even just with the news of rumored price increases — let alone the confirmation. Prices are already rising and restocks of the RTX 5070 Ti and RTX 5080 are already being labelled as "unstable", hinting that inventory could start to dry up quickly.

That's just one report, of course, and it pertains to the high-end of the market, so it's not something to start panicking about yet. But it does make some sense that if pricing begins to creep up, more PC owners may start to act on GPU upgrades. I wouldn't blame them, frankly.

If you shoot video, edit photos, or just want a fast backup drive that can survive being tossed in a bag, this deal is worth grabbing. The SanDisk Extreme 1TB Portable SSD is $240 (was $300) at Best Buy — a $60 saving on a drive built to handle both speed and rough treatment.

This is SanDisk's newer Extreme Portable SSD rated for read and write speeds of up to 2000 MB/s over USB-C - a notable jump over the 1050 MB/s the excellent previous generation of this drive topped out at. It's rated IP65 for water and dust resistance and backed by a 5-year limited warranty.

Should you buy it?

✅ Buy the SanDisk Extreme 1TB if...

You need a fast external drive for video editing, large file transfers, or backing up a laptop, and want something rugged enough to travel with. The 2000 MB/s and IP65 ratings make it well-suited to fieldwork, whether that's a shoot, a shared desk, or a backpack.

❌ Skip the SanDisk Extreme 1TB if...

Your device or cable setup can't take advantage of the faster USB 3.2 Gen 2x2 interface — you won't see the full 2000MB/s speeds on an older USB-C port, and a cheaper standard SSD would serve just as well.

Why we recommend it

SanDisk's Extreme line has always impressed us - we awarded the older model 4.5 stars in our review, with a TechRadar Pro Recommends badge. At the time, we called it "hands-down one of the best external SSDs (rugged or not) on the market, and its 1TB version is particularly attractive."

This is a faster version, but it's still the same design, including the durability rating for outdoor use (or a particularly violent commute).

The jump to 2000MB/s puts this drive well ahead of the standard 1050MB/s tier most portable SSDs in this price range are still stuck at, which matters if you're regularly moving large video files or full camera card dumps. Pairing that speed with IP65 durability and a 5-year warranty is still fairly rare below $250.

Price Context & Historical Value

Best Buy lists this drive at $299.99, and it's held close to that price for most of the time we've tracked it. $239.99 is a genuine $60 markdown rather than an inflated 'was' price, and it's one of the better prices we've seen on this specific 1TB, 2000MB/s model since it launched.

The Catch: What to know before you buy

To actually hit the rated 2000MB/s speeds, you'll need a USB 3.2 Gen 2x2-capable port on your computer — plug it into an older USB-C or USB-A port, and you'll see noticeably lower real-world speeds. It's also worth knowing that IP65 resistance protects against splashes and dust, not full submersion, so this isn't a drive to take diving.

• See all SSD deals at Best Buy.

• Someone made a tool for Asus Astral RTX 5080 and 5090 GPUs
• It's designed to prevent a melting connector, shutting down the PC before this happens
• This third-party utility – and the response to it – shows the level of paranoia out there when it comes to this issue

Do you have a high-end Nvidia Blackwell GPU, and if so, are you worried about the perils of a melted power connector? It appears that definite concerns remain in this area, to the point that a new utility has been crafted to address those worries.

An enterprising Redditor has made their own open source tool for Windows which is designed for Asus Astral RTX 5090 and 5080 graphics cards, acting as a monitoring app that will (hopefully) step in to prevent any melting disasters before they happen.

The creator, Humza Khalid, tells us how the small utility, which is available to grab on GitHub, works: "It reads per pin 12VHPWR current straight from the card's own sensor chip and force shuts down your PC if any pin stays over 9.5A for 15 seconds, before the connector can melt."

The idea is that it's a lightweight and standalone app which is an easy way to defend against the situation where there's a sustained level of too much current flowing to the Nvidia graphics card.

As noted, the PC is forced to shut down in these cases (in a safe manner, with any running or interfering apps being force-closed, we're told), before any damage is done.

The creator has taken a suggestion on board from the comments, and Khalid notes that the tool will be changed from initiating a shutdown to dropping the power limit (via the Nvidia management API) for a much faster response. (Shutting down can take a while). That change will happen in a future version of the utility, Khalid tells us.

The creator also reminds us: "This only works on Astral 5080/5090 cards because those are the only ones with per pin sensors. Windows only, needs Python. And it doesn't replace seating your connector properly, it's a last line of defense not a first one."

Analysis: default paranoia

That's all good in theory, of course, but I'd always be careful about what you're installing on your PC. Not to say this isn't a trustworthy app – I don't know whether it is or not, and that's the point. However, it is open source, so that's good, as it provides visibility into what it's doing under the hood.

Another point to note is that a co-creator of the app is listed as 'Claude', meaning that this AI has been used in making the tool. Khalid explains that they wrote the original utility, but it was based on HWiNFO, so they wanted the app rejigged to be standalone, and Claude "did a lot of the rewrite".

At any rate, Asus Astral GPU owners can make their own decision about what's worth installing, or not, although I wouldn't personally recommend installing a third-party utility from an unknown developer. As ever, if you do install such software, you do so very much at your own risk.

Regardless, what this does show is the clear level of concern about Nvidia's RTX 5090 and 5080 GPUs. One Redditor sums it up: "As a 5090 owner, I can confirm the card comes with a default paranoia about bursting into flames."

That received some pushback from other Redditors who said their overclocked RTX 5090s were just fine, and in turn, there was a further story relayed about a melting incident. Obviously, all that is anecdotal (on both sides of the coin), but the paranoia is real enough.

Cable melting worries began with the RTX 4090, of course, before the RTX 5090, and when we looked into the issues with the Blackwell flagship back at the start of last year, Nvidia firmly denied that any of this is its fault. Cable melts remain a controversial topic, though, and more recently we've even had a report of an exploding RTX 5090, no less, which PC gamers who run these high-end graphics cards probably didn't take much comfort from.

• MSI's Nvidia GPUs are rumored to be getting price hikes
• They'll be 20% more expensive (or worse) in China, and that kind of increase will surely be seen elsewhere
• This is happening against a backdrop of wider price hikes for graphics cards – although Nvidia is offering a rare chance at an RTX 5080 or 5090 at MSRP

As fresh rumors reveal that another graphics card maker is set to hike prices, Nvidia has a plan to let you buy a Founders Edition Blackwell GPU at the MSRP, even in the case of the RTX 5090 — although you'll need to travel.

And you'll need to move very fast, attend QuakeCon in Texas, which starts today, and get yourself to the GeForce booth (hat tip to VideoCardz) before supplies of RTX 5070, 5080, and 5090 Founders Edition graphics cards run out. And I don't think that they will last for long (a matter of minutes, at a guess, although hopefully that won't be the case).

Nvidia describes this as 'Verified Priority Access' in real life, and at least it does give gamers a chance to buy an RTX 5080 and 5090 at the intended price, which is not something you can get anywhere near when purchasing one of these high-end Nvidia GPUs at retail.

As for the most recent news on GPU price hikes, Wccftech spotted that MSI is the latest graphics card maker to announce that its products will be considerably more expensive.

This is just a rumor, one that arrives via the Board Channels in China, and so should be served with some seasoning — but the theory is that MSI's Nvidia GPUs are set for price hikes of 20% or more. This is due to rising memory prices, of course, and what Nvidia charges its partners for video RAM modules (as Team Green is paying more, it passes that bill on, of course).

The price increase is in the order of $300 (£220 / AU$420) for the RTX 5080 over in China (converting from RMB), around $200 (£150 / AU$280) for the RTX 5070 Ti, and approximately $100 (£75 / AU$140) for RTX 5060 models (and not far off that for the RTX 5050).

Sadly, not only will current-gen Nvidia GeForce graphics cards be affected, but also RTX 4000 and 3000 models (with GDDR6 video RAM getting costlier, as well as GDDR7).

Analysis: pricey times

While this is a rumored cost increase for MSI products in China, these exact same pricing pressures are, of course, happening globally, so there's no reason to believe that MSI's GPUs in other regions won't follow suit.

What's more, this isn't just a problem that pertains to MSI, but Nvidia's other card-making partners, and those companies are also rumored to be implementing hefty price hikes. For example, just this week we've heard that Gigabyte GPU prices will jump between 20% and 40%. Also, on a regional basis, Nvidia RTX 5000 models in South Korea are looking at price hikes of up to 30%.

So, this is a coherent picture of hikes, and those percentages are all in a similar ballpark, indicating increases of at least 20% or a good deal more. They are also backed up by more general chatter from the grapevine about Nvidia's VRAM increases and AMD's Radeon GPUs becoming pricier.

I fear that getting any kind of current-gen graphics card at, or near, the MSRP could be a much tougher task before long, and those at QuakeCon better make the most of Nvidia's GeForce offerings at the firm's booth. As noted, I expect this to be the definition of a flash sale — as in they'll be gone in a flash — although you do have another shot at winning an RTX 5070 in the Quake III Arena RTX Remix and Doom: The Dark Ages challenges.

• Microsoft is eating humble pie over its unrealistic RAM recommendations
• It has deleted articles that pushed 32GB as an ideal or 'no-worries' loadout
• Apple is also feeling the heat in the RAM crisis, with rumors that it's struggling to secure an alternative source of memory supply from China

There are some fresh twists with the RAM crisis hitting some big tech companies, as Microsoft has backtracked on its previous memory recommendations, and even Apple is apparently finding it difficult to cope with the scarcity of memory.

Let's discuss Microsoft first, and as Windows Latest pointed out, the company has been busy backpedalling on previous memory recommendations now that the RAM crisis – which just keeps getting worse – has made those suggestions look foolish.

Microsoft previously had support documents in its Windows Learning Center which have now been removed, and Windows Latest highlights two of them. One was about optimizing your gaming PC, and it advised that "32GB is ideal for serious players who run the most demanding titles" (albeit the article also said 16GB was "plenty" for most games).

Another piece said that 32GB of RAM was the "no-worries zone", and that article was also quietly deleted as there was some backlash against this, given that it was published when the price of system memory had become ridiculous. (And buying a 32GB kit was very much a worry for your wallet).

The links to those articles now redirect to the home page of the Learning Center, and Microsoft is evidently trying to forget about pushing 32GB of RAM as an 'ideal' or 'worry-free' target for memory on your PC.

More broadly, since Copilot+ PCs were launched and the AI features for these devices made them require 16GB, Microsoft has obviously been keen to have that as a baseline memory configuration. Except now, a change of stance is necessary, as with the RAM crisis reaching alarming new heights, Microsoft has been forced to enact huge price hikes with its Surface devices.

And of course, the latest twist with that Surface hardware is that Microsoft has brought back 8GB models with last year's Surface Pro and Surface Laptop. Which makes it kind of difficult to push 16GB as a minimum, let alone make suggestions that 32GB is where it's really at for properly smooth performance.

The abandonment of these Learning Center articles is hardly surprising, then, and Microsoft is also addressing how speedily Windows 11 runs with 8GB of memory (not quickly enough currently). One of its promises with fixing the OS was better performance with a leaner RAM loadout, and Microsoft just made it clear that the company is now actively working to make Windows 11 run better with 8GB before the end of the year.

This has become a vital goal, really, when you consider that Apple has pulled off a commendable showing of performance with its MacBook Neo that packs 8GB of RAM. That was effectively a gauntlet thrown down for Microsoft – something of a declaration that macOS is coming to try to take Windows 11's market share – and one that the Windows maker had to respond to (which became clear enough when Microsoft went on the attack against the Neo).

Apple turnover: China play rumored to end in a fumble

Speaking of Apple, Microsoft isn't the only tech giant being buffeted by the rising costs caused by the RAM storm. While it has had a big success with the Neo, the challenge for Tim Cook's firm – soon to be John Ternus's, of course – is to maintain that momentum, and by all accounts, that's proving a tricky task.

Recent Mac price hikes have caused a good deal of pain – taking some of the wind out of the good ship Neo's sails – and Apple is trying to secure its RAM supply lines for the future, with rumors abounding that it's turning to Chinese chip makers to find extra production capacity.

The latest speculation, however, is that according to a report from Digital Daily (a Korean tech site, via Wccftech), Apple has floundered in negotiations with Chinese memory giant CXMT.

Apparently CXMT has strong enough domestic demand that it doesn't have to offer more attractive pricing to Apple. Essentially, CXMT is holding the line and has "insisted on prices that were higher or similar to those offered by Samsung or SK Hynix" (bear in mind there may be nuances lost with the translation of the article).

You get the message, though: Apple is failing to obtain better deals on mobile DRAM, which includes LPDDR5X, for its iPhones (and that RAM is also used in its MacBooks, of course). And CXMT was supposed to be an escape route from the difficulties of getting enough RAM inventory from Samsung and SK Hynix (and also Micron, a key supplier for Apple), but it seems like a dead-end for now.

At least if this report is correct, but analyst Tim Culpan has also written a short post which backs up the notion that Apple is in trouble here. Culpan writes: "Apple and its suppliers are scrambling to get enough memory chips for its upcoming release of new iPhone models."

'Scrambling' is a word that evokes quite a sense of panic, and indeed with the iPhone 18 models – and the foldable offering – not much more than a month away from launch now (in theory), I'd bet there are some heated words flying here and there. Culpan notes: "Assemblers are working with Apple to rush shipments of DRAM used in mobile devices."

That report is specifically about smartphones, mind, but this same situation applies to mobile RAM that's also used in MacBooks.

The overall theme is more RAM misery all round, which is hardly a surprise given all the negative news we've been hearing on the grapevine of late. GPU pricing has been the latest round of doom and gloom over the past week or two, and I don't think the pessimistic news is going to stop flowing for the foreseeable.

It's not bad news for everyone, though. A source in the semiconductor industry told Digital Daily that: "With the general-purpose DRAM floor remaining unbroken and Samsung and SK Hynix monopolizing the lead in high-value AI memory such as HBM4, the operating profit margins and global market control of the domestic semiconductor sector are expected to rise even more steeply in the second half of the year."

So, it's a familiar story: profits will be on the up and up for memory makers, while consumers will be suffering the pain of the hikes. Apple's purported rush for RAM supplies as the clock runs down on the iPhone launch window is a particularly worrying sounding story, one that doesn't bode well in terms of avoiding more Mac (and iPhone) price rises in the future. Neither can we rule out more Surface price rises, or other laptops for that matter.

It's no secret that component prices are sky-rocketing, but I've spotted a deal on the 32GB Corsair Vengeance RGB DDR5-6000 kit for $422 (was $490) at Newegg when you use code BTSF989.

The dual-channel kit includes two 16GB modules for a total of 32GB, running at DDR5-6000 (PC5-48000) with CL36 timings and Intel XMP 3.0 support for quick setup and easy performance tuning.

Designed for Intel DDR5 platforms, including 600 and 700 series motherboards, it also features onboard voltage regulation for more stable overclocking, solid aluminum heat spreaders, and ten individually addressable RGB LEDs per module.

Should you buy it?

✅ Buy the Corsair Vengeance RGB DDR5 kit if...

You're building a new Intel-based desktop or upgrading to faster DDR5 memory. The 32GB dual-channel configuration provides plenty of headroom for demanding tasks and modern applications, and the DDR5-6000 speed and Intel XMP 3.0 support make it easy to unlock higher performance. The customizable RGB lighting and premium heat spreaders are welcome bonuses for anyone crafting a showcase PC.

❌ Skip the Corsair Vengeance RGB DDR5 kit if...

Your current PC uses DDR4 memory or you don't have a compatible Intel DDR5 motherboard. DDR5 and DDR4 aren't interchangeable, so this kit won't work in older systems. If you only browse the web, stream media, and work on documents, you may also see little benefit from upgrading beyond your existing memory.

Why we recommend it

Corsair's Vengeance RAM range has earned a deserved reputation for combining reliability, compatibility, and consistent performance. It's easy to see why it is such a popular choice for system builders and PC enthusiasts.

This kit delivers fast DDR5 speeds and useful features such as onboard voltage regulation and customizable XMP profiles without overcomplicating installation.

Price context & historical value

Although memory pricing remains considerably higher than many buyers would have expected to pay in recent years, this discount helps soften the blow a little. Saving $68 on a premium 32GB DDR5-6000 kit from one of the market's best-known brands represents solid value, particularly for anyone already planning a new Intel build.

The Catch: What to know before you buy

You will need to make sure your motherboard supports DDR5 memory and Intel XMP 3.0 profiles, as this kit isn't compatible with older DDR4 systems. 32GB is an excellent amount of memory for most people, but the biggest performance gains will be seen by those replacing slower modules or building a new PC from scratch.

Buyers upgrading from fast DDR4 shouldn't expect the same dramatic performance improvements they'll experience when moving from hard drives to SSDs.

• Shop all desktop RAM deals at Newegg

• Gigabyte graphics cards are rumored to be set for a big price rise
• It could be a hike of 20% to 40%, and other rumors are also pointing to major price hikes for GPUs more broadly
• This means now is likely a good time to make a purchase, particularly with certain cards which have avoided the worst of the hikes so far

Desktop GPU prices are set to rise if the rumor mill is right – with yet another prediction to that end being aired – and while graphics cards are already costly in some cases, now might be the time to buy certain models, based on a fresh roundup of average pricing.

First off, let's deal with the latest gloom nugget from the grapevine regarding GPU pricing, courtesy of @momomo_us on X (via Wccftech) who picked up a notice from CFD (a Japanese components supplier) warning of substantial price hikes on Gigabyte graphics cards.

The claimed rise (add seasoning, of course) is in the order of 20% to 40%, so at the latter end of that scale, we're looking at prices shooting up by almost a half in some cases. Existing orders from retailers buying boards from CFD may even be cancelled, the notice states.

I perhaps wouldn't put as much stock in this, except that it echoes a rash of recent reports contending that large price hikes are about to happen in the GPU world, which makes it all the more believable.

Only yesterday I reported on the situation in South Korea where RTX 5000 models are rumored to be getting price increases of up to 30%. So again, that's a hefty hike, and it follows other speculation about Nvidia charging its partners more for video RAM (which will push up costs, of course).

This apparent Gigabyte move will affect both Nvidia and AMD graphics cards in Japan, and there have been rumors about Team Red having Radeon price hikes in the pipeline due to more expensive VRAM, too. That only makes sense, as if VRAM is getting more costly for Nvidia, it will be for AMD too. And while some of these reports are based on regional activity, the cost issues will surely apply globally – none of these markets exist in a bubble.

Analysis: I think it's time to buy – especially with certain GPUs

The RAM crisis has a lot to answer for, and it very much looks like graphics card prices are going to be jacked up considerably during the remainder of 2026, with video memory being the primary driver here. Given that, it seems that if you are thinking about a GPU upgrade, now is likely the time to go for it, rather than waiting and being hit by price hikes.

That's especially true if you're considering a 16GB graphics card (as more gamers are these days), as the products with more VRAM are going to get hit the hardest for price rises as memory modules become even more expensive.

If we want a snapshot of the current GPU market as price tags stand, fortunately enough, TechSpot has just furnished us with an extensive (multi-region) pricing roundup as of the end of July which highlights some key points.

Firstly, low-end GPUs are still relatively unscathed, with offerings like the RTX 5050 and RTX 5060 8GB, and the 8GB spin on the 5060 Ti, not having been bumped up by all that much in the RAM crisis thus far. However, as for the 16GB incarnation of the RTX 5060 Ti, that has seen major price bumps, reinforcing that observation on 16GB pain (this card is up over 40% since November 2025 in the US, for example – and shows a 14% rise since April 2026).

In the tier above that, the RTX 5070 is holding at a reasonable price, and even if the sub-MSRP levels of late last year are well and truly gone, it remains a decent buy. (As long as you can stomach 12GB of VRAM at this price bracket, of course – and that's one of the reasons why this GPU hasn't been hit so hard, no doubt).

Above this level, Nvidia GPUs have witnessed some of the nastier price increases, as you've probably noticed.

On the AMD side, matters look more promising, particularly in the case of the Radeon RX 9070 and RX 9070 XT, with TechSpot finding that the 16GB models in the RDNA 4 family haven't suffered as much as Nvidia's GeForce offerings. The price of both these 9070 models has remained steady over the last few months, and in many regions, they're only up 10% or so compared to late 2025. (The 9070 XT is an exception in the US, mind, where it has risen by closing on 20% since last year).

If you're inclined towards one of these Radeon mid-rangers, or Nvidia's RTX 5070, I'd strongly suggest you buy now rather than wait based on what we're hearing from the rumor mill. Lower-priced graphics cards are likely worth grabbing, too, because they may be heading upwards in the pricing stakes before long – although notably the RX 9060 XT with 16GB has already become a good deal more costly, much like its RTX 5060 Ti 16GB rival.

As noted, Nvidia's higher-end graphics cards (RTX 5070 Ti and upwards) have already been hit with alarming price hikes, but they're likely to get even worse. So, this could be a case of keeping your wallet shut and holding out for possibly a lengthy time, as I can't really recommend them even at the current pricing.

The trouble is, we don't know how long the RAM crisis will continue, and some of the guesswork on that front is very bleak indeed – suggesting it might be the rest of this decade effectively. At this point, I'm inclined to believe we're in it for the long haul with PC component pricing woes, which is why I think it's best to buy a GPU now, at least with the mentioned models, assuming you're in a position to do so.

• The latest Steam survey shows GPUs with 16GB are the most popular
• They're on 25.9% and have overtaken 8GB GPUs which are just behind on 25.32%
• There's been quite a shift towards 16GB boards over the past year, but with news of more price hikes incoming, upgrading to this loadout could be a painful process for gamers

Graphics cards with 16GB of memory are the most popular GPU among Steam gamers now, although the way GPU prices are going means that people aiming for a board packing plenty of video RAM (VRAM) are looking at a rather depressing future.

TweakTown spotted that the latest Steam hardware survey for July shows that 16GB of VRAM is the most prevalent memory configuration at 25.9%, up 1.4% over last month. That means it just dethrones the previous top of the VRAM table, which was 8GB, a loadout that slipped slightly from last month down to 25.32%.

There's not much in it, of course, but nonetheless, it's a telling stat (bearing in mind the usual caveats about variance in Valve's hardware report based on how the survey is distributed).

Of course, the majority of Steam gamers are still running with less than 16GB, and only 36% have a GPU with 16GB or more. So, almost two-thirds are running less than 16GB, and just under half (47%) have a graphics card with 8GB or less.

But it's a hefty rise in the count of 16GB GPUs when you consider that less than a year ago, in August 2025, just 6.8% of Steam gamers had boards with that VRAM loadout (based on a Notebookcheck report from the time). Compared to July 2026, that's nearly quadruple the number of 16GB-equipped rigs, with a close to 20% increase — pretty eye-opening.

Analysis: 16GB ambitions and the ever-worsening RAM crisis

It seems that, at least based on Steam's stats, RTX 5060 Ti 16GB and RX 9060 XT 16GB graphics cards (and 9070 models) must have been selling well — and of course higher-end Nvidia cards. The RTX 5070 is doing well for itself, too, and is now in third position in Steam's GPU ranking (although that's a 12GB offering and it should really be 16GB).

The ranks of the 16GB GPUs on Steam will also be bolstered by older models, of course, from past generations. Also, the visibility of AMD Radeon graphics cards with 16GB of VRAM was improved by Valve earlier this year, when an issue was fixed whereby these cards were misreported (not detected and lumped in a generic Radeon category), so that will have boosted numbers too.

At any rate, the fact that more gamers are looking at future-proofing their GPU purchases only makes sense, as 8GB in particular is looking too lean at this point. But there's a problem with GPUs that have heavier VRAM configurations, and this is, of course, that the memory crisis hits these models hardest.

We've already seen that GPU price hikes are making themselves felt, and just a couple of weeks back, Nvidia seemingly told its card-making partners that the price it charges for memory supplied with its graphics chips is going up (for both GDDR6 and GDDR7). A fresh report from Tom's Hardware also talks about price hikes for RTX 5000 models in South Korea beginning this month, driven not just by the increased cost of video RAM, but also the GPU chips themselves.

We're told the upshot is that Nvidia's Blackwell GPUs could see price increases of up to 30% in the country, and similar hikes may happen elsewhere. AMD price hikes are expected for its Radeon line-up, too, and Team Red has already warned us that the second half of 2026 is going to be a tough one for PC gamers.

With those gamers craving 16GB of video RAM more often, and prices heading inexorably upwards — and the memory crisis expected to worsen as this year rolls on, with the misery to continue into 2027 by all accounts — it's a gloomy picture for beefier graphics card upgrades.

• Nvidia reprotedly weighing up $250 billion in financing for OpenAI's giant Ohio AI data center
• Total project costs could surpass $500 billion after infrastructure and hardware investments
• OpenAI seeks greater control over computing infrastructure through dedicated Ohio facilities

Nvidia is reportedly negotiating financing guarantees worth roughly $250 billion for a massive OpenAI data center project.

Reporting from The Wall Street Journal claims the financing would help OpenAI secure a lease for the proposed 10-gigawatt facility in southern Ohio.

The site is being developed by SB Energy, a subsidiary of SoftBank, under a separate infrastructure arrangement.

Financing plan could support one of the world's biggest AI facilities

The guarantee would cover the data center lease and debt financing, though it would exclude the Nvidia chips housed inside the facility.

Nvidia is separately discussing financing arrangements for OpenAI's chip purchases, which could total up to $350 billion.

The combined costs for the entire project, including chips, are expected to exceed $500 billion once construction concludes.

The first phase alone is expected to finish by 2028, delivering around 800 megawatts of the planned 10 gigawatts.

The project's power supply will be controlled by the U.S. government and funded separately through a trade arrangement with Japan. That arrangement ties into Tokyo's pledge to invest $33 billion in a natural gas plant.

US Commerce Secretary Howard Lutnick reportedly plays a role in deciding which companies gain access to that power.

OpenAI's financial position complicates the infrastructure push

OpenAI is currently valued at $852 billion, ranking among the most valuable private companies globally despite remaining unprofitable.

According to shareholder documents, the company posted a net loss of roughly $21.3 billion in the first quarter of 2026 alone.

Stripping out a non-cash charge tied to revaluing investor warrants leaves an operating loss near $9.3 billion for that quarter.

Internal projections reportedly show OpenAI expects to lose around $14 billion across 2026, with cumulative losses reaching $44 billion by 2028.

That lack of profitability raises questions about how the company intends to fund its numerous multi-billion-dollar infrastructure commitments going forward.

Nvidia's backing would reportedly help reassure lenders that the financing vehicles underpinning the project carry sufficient institutional support.

For OpenAI, securing the deal would mark a shift toward owning infrastructure rather than renting capacity from Microsoft, Amazon and Oracle.

On Nvidia’s part, the deal would help guarantee sustained chip demand well into the coming years.

OpenAI has reportedly held talks for weeks about leasing the Ohio site directly, while Anthropic, Microsoft and Google have also shown interest.

The proposed facility would rank among the largest AI data center developments planned anywhere in the world, but its financing structure combines private investment, government-backed infrastructure and long-term computing demand across multiple funding sources.

At the moment, commercial agreements between the companies involved have not been finalized.

• Samsung tells analysts global memory supply shortage will persist through 2028 and grow more severe in 2027 than in 2026
• This while posting its third consecutive record quarter: ₩171.5 trillion in revenue, ₩89.5 trillion in operating profit, and a 52% operating margin
• Samsung is locking 60 to 70% of capacity into five-year supply agreements with price floors

Samsung has told analysts it believes the memory shortage now squeezing everything from server racks to gaming PCs is unlikely to ease before 2028, and that conditions will get worse before they get better.

Speaking on its Q2 2026 earnings call, the world's largest DRAM manufacturer now expects supply constraints to be more severe in 2027 than they are in 2026.

The company said this while reporting the most profitable quarter in its history, with ₩171.5 trillion in revenue, ₩89.5 trillion in operating profit, and a 52% operating margin, all of which indicated healthy demand for its DRAM despite price hikes across the board.

An AI-centric problem that is not going away soon

As voracious demand for memory and storage from AI hyperscalers continues, Samsung is a key beneficiary of a shortage it expects to last for years, driven by long lead times and the capital intensity of adding capacity.

The argument Samsung made on its earnings call was arithmetic rather than speculative. B

uilding a new fab and getting it to wafer production takes more than three years, so the industry-wide capital expenditure increases now underway cannot translate into meaningful output within the forecast window. Unmet demand from this year rolls into next year, tightening things further.

Independent forecasting broadly agrees. TrendForce expects NAND supply to ease in the second half of 2027 as new capacity and higher-layer products arrive, but sees DRAM differently: several suppliers plan new lines for 2027, and construction, equipment installation and qualification will push meaningful ramp-up into the second half of that year, meaning substantial extra output does not arrive until 2028.

Samsung's own shipment figures show how tight things already are. DRAM bit shipments rose by low-teens percentages quarter on quarter, exceeding its own guidance, while average selling prices climbed by around 45% for DRAM and close to 70% for NAND in a single quarter.

Hedging against potential downsides

Buried in the analyst Q&A is a structural change that will outlast any particular price curve. Samsung is converting the memory business from a spot market into a contracted one.

The company said it plans to allocate roughly 60 to 70% of total capacity to long-term supply agreements. These run on five-year terms subject to annual renegotiation, effectively rolling forward.

It has already finalized deals with the top five global data center customers and is in final talks with five more, with substantial advance payments written in as a contractual requirement; Samsung says it has received about a quarter of that total so far. For mainstream products, the agreements also carry minimum price floors, set at levels the company describes as sufficient to cover its future investment risk.

The consequences reach retail. Gartner has forecast that combined DRAM and SSD price increases will lift average PC prices by 17% and push global PC shipments down by more than 10%, the steepest contraction in over a decade.

Micron retired its consumer Crucial brand in February 2026 to concentrate on enterprise AI customers, which is the clearest possible statement of where the industry's priorities sit despite whatever it says publicly about wanting to help consumers.

For Samsung's memory division, none of this is a problem. The price floors it has written into a majority of its capacity insulate it from the downside of the boom-and-bust cycle that DRAM markets are notorious for, and its own device businesses are absorbing the cost: mobile and networks posted a combined operating loss of ₩0.7 trillion for the quarter, and the display and TV units both flagged memory costs eating into profitability.

A company earning a mammoth ₩89.5 trillion in operating profit, thanks to a 52% operating margin, however, has little reason to move quickly on any of it.

If you're looking for a capable laptop that can handle demanding tasks without costing the Earth, I found a great deal on the 15.6" Lenovo LOQ for $750 (was $1050) at Best Buy.

The laptop combines an AMD Ryzen 5 7235HS processor with 16GB of DDR5 memory, a 512GB PCIe 4.0 SSD, and Nvidia GeForce RTX 4050 graphics with 6GB of dedicated memory, making it a terrific choice for students and beginner creators.

The IPS display delivers a Full HD resolution, 144Hz refresh rate, 350 nits of brightness, and 100% sRGB color coverage. Connectivity includes Wi-Fi 6, Gigabit Ethernet, HDMI 2.1, USB-C with DisplayPort 1.4, three USB-A ports, and a backlit keyboard.

Should you buy it?

✅ Buy the Lenovo LOQ if...

You need a capable laptop for demanding work, study, creative projects, and everyday multitasking. With an AMD Ryzen 5 7235HS processor, 16GB of DDR5 memory, GeForce RTX 4050 graphics, and a 512GB PCIe 4.0 SSD, it offers plenty of performance for productivity software, photo editing, video work, and other intensive applications.

❌ Skip the Lenovo LOQ if...

You mainly browse the web, stream videos, and work with office documents. You'll be paying for dedicated graphics and a high-refresh-rate display that lighter workloads won't fully benefit from. If portability and battery life are your priorities, a thinner ultrabook with integrated graphics is likely to be a better fit.

Today's top Lenovo laptop deal

Why we recommend it

The LOQ laptop delivers an excellent balance of features for the discounted asking price. The combination of upgradeable memory and storage, a color-accurate 144Hz IPS display, modern connectivity, and solid build quality means it should remain useful for years to come, plus it comes from a top brand.

It is a smart long-term investment whether you're replacing an ageing system or buying a laptop for the first time.

Price Context & Historical Value

At $749.99, the Lenovo LOQ represents excellent value given its hardware and upgrade potential. The last time I saw this on sale at Best Buy was in April, where it was priced at $790.

A $300 discount brings it well below its usual $1,049.99 price, making it far more competitive with mid-range laptops that often offer less memory, slower displays, or integrated graphics.

If you've been considering a higher-performance laptop for work, study, or creative tasks, this is one of those deals that's genuinely excellent.

The Catch: What to know before you buy

While battery life is rated at up to five hours, the Lenovo LOQ is designed as a high-performance laptop that's happiest plugged into its 170W power adapter during heavier workloads. At $749.99, it offers a strong mix of processing power, upgradeability, and display quality for anyone looking to replace an ageing laptop or invest in a more capable everyday machine.

• Shop all laptops at Best Buy

• Multiple US states are repealing or enacting moratoriums on sales tax exemptions for data centers
• Estimates on lost tax revenue are far below the billions of dollars some states have missed out on
• Ongoing data center constructions may not be subject, but costs are expected to increase for new or planned projects

In a blow to US firms trying to expand AI compute capacity by building more data centers, multiple states are now repealing tax exemptions for equipment costs.

According to exclusive The Information reporting, the estimated costs could rise by upwards of 7%, as the exemptions previously allowed data centers to be kitted out with equipment without having to pay sales tax.

But as soon as Ohio Governor Mike DeWine revealed that the lost tax revenue amounted to $1.6 billion, instead of the projected $136 million, other states have started following suit.

States repeal data center tax exemptions

Ohio repealed its tax exemptions for data centers in June 2026, and since July, Illinois and Arizona have both paused their own exemptions. Illinois’ program has been paused indefinitely, and Arizona has enacted a 3-year moratorium.

A further nine states are also considering halting their own exemptions, and a further 28 states have introduced bills to limit the effects of their own exemptions.

Per Avalra data, the sales tax in Ohio sits at almost 6%, with Illinois just over the same figure. These sales taxes will immediately increase the costs of new data center projects, but some projects already under way could be subject to indefinite exemptions.

Are data center costs already unsustainable?

The costs of data center construction have already been rising due to the sudden expansion in capacity. Electricity costs have skyrocketed as more data centers join grids without suitable additions in energy sources.

In an attempt to combat this, President Donald Trump has rolled back regulations on fossil-fuel burning power stations, with multiple data centers being built with on-site natural gas turbine electricity generation. This has caused a string of issues with local residents complaining of sickness caused by infra-sound, and deafening noise levels similar to that of an international airport.

Funding and incentives for renewable wind and solar sources have also been scrapped by Trump, which ironically are some of the cheapest energy sources in the US. This has compounded consumer electricity price rises, acting as a catalyst for data center opposition in the US. AI companies have been urged by the UN to disclose the full environmental damage of the technology.

Additionally, a study by Nikkei has found that numerous big tech firms looking to expand data center capacity have almost $1.65 trillion in ‘hidden’ debt, where contracts are signed between subsidiary companies and data center operators. This means the debt does not appear on the company’s balance sheet, and will only show up as annotations in quarterly financial statements.

This hidden debt at big tech companies has exploded eightfold in the last four years, alongside the visible balance sheet debt for big tech companies which stands at $1.35 trillion. Many businesses are still struggling to justify the ROI on adopting AI technologies, especially as token costs increase.

Sales exemptions are an attractive benefit for data center construction projects, and states that keep or enact sales exemptions will likely see an explosion in new project applications.

Samsung's 9100 Pro 2TB SSD has dropped to AU$434.47 at Amazon Australia, well below the typical AU$699 pricing it's selling for at other retailers. Even on Amazon it was AU$644.83 before the current discount.

This isn't a deal to snooze on either, with the sale due to end at 12pm on July 29. Just note that it ships from Amazon US, so delivery can take up to two weeks.

AU$434 is still a lot to spend on a 2TB SSD, particularly if you remember how cheap storage was until relatively recently.

But SSD prices have shifted hugely since last year, and these days this is an excellent deal on Samsung's flagship PCIe 5.0 drive, which can reach sequential read speeds of up to 14,700MB/s and writes of up to 13,400MB/s.

In our review of the 9100 Pro we said, "Samsung's first true PCIe 5.0 drive is the best there is", as well as "This is a very professional-specific drive in ways that previous Samsung Pro SSDs were not. If you're not a professional user, there are better PCIe 5.0 drives out there, but for pros, there's none better than the 9100 Pro."

This is a premium 2TB SSD, so it's aimed at those who can actually take advantage of its performance, whether that's moving huge files, working with demanding creative projects or running workloads that benefit from very fast storage.

But what makes this deal particularly compelling is that the 9100 Pro is currently cheaper than some of Samsung's slower PCIe 4.0 drives. At the time of writing, the 2TB 990 EVO Plus is AU$446 at Amazon, while the 2TB 990 Pro is AU$517.67.

You don't necessarily need a PCIe 5.0 system to take advantage of the deal either. The 9100 Pro is backwards compatible with PCIe 4.0, so it'll work just fine in an older machine, albeit with its performance capped by the slower interface.

That makes it a great buy even if you're upgrading a PCIe 4.0 PC today, or using the drive in a handheld device. Plus, if you do move it to a PCIe 5.0 system later, you can unlock the full performance the drive is capable of.

Just keep in mind that this deal is specifically for the 2TB model without a heatsink as the other versions and capacities of the 9100 Pro aren't discounted.

And yes, AU$434.47 is still frustratingly pricey for 2TB of storage by historical standards, but I think getting Samsung's flagship PCIe 5.0 SSD for less than its slower models makes this an excellent deal considering current prices.

My day usually starts with a scan around major retailers, specialist sites, and deals aggregators to get a snapshot of the best tech offers that are available - and then I share the very best with you. Results can be mixed, depending on the time of year and whether there’s a major sale on, but there’s been one consistent theme lately: the deals on most PC components are atrocious.

If you’re a regular in this space, then you’re probably already well aware of the situation with RAM and storage prices over the past few months. It’s got to the point where I’ve all but given up on finding any good deals in this space, especially when there are no signs that it's improving.

Where did all the deals go?

There’s no clearer evidence of just how dire the situation is with this Samsung SSD ‘deal’ that’s currently live on Amazon. This Samsung 870 EVO is advertised as a whopping 62% off. But that’s from the current list price of, um, $1,039.99. With that price cut, it’s now down to $399.99. Almost $400 for a 2TB SATA SSD? One that has been as low as $79.99 in the past? And this counts as a deal?

That’s just a snapshot of how bleak it is shopping for PC gaming components in 2026. Worst of all, there doesn’t seem to be any positive news on the horizon. You have SSD controller manufacturers saying that “the retail SSD market has almost disappeared”, RAM prices have increased by at least 400% in some regions, and now one chip maker says its production costs are set to increase by 10% next year - so CPUs are potentially next up for price hikes.

It puts into perspective just how lucky I was when I chose to upgrade my PC towards the end of 2025. There were rumblings of price increases and stock shortages in those few months towards the end of the year, but it hadn’t reached the disastrous depths we find ourselves in now for wannabe PC builders.

I did have to wait a few months for my RAM to arrive, after the manufacturer I was about to buy RAM from completely shut down, but the cost didn’t make up nearly 50% of my entire budget like it would in today’s prices.

And my PC is very much a mid-range device with a Ryzen 9600x, a 9060XT, 32GB of RAM, and a 2TB NVMe SSD, which is about all I wanted given I mostly use it for work. I do like to play the occasional game on PC that I can’t get on the PS5, or if there’s one I would prefer to play on that platform, or when prices make the PC version a more sensible choice. Those specs cover my needs nicely at a reasonable budget.

Calculating what the spend would be these days for the same spec is a terrifying exercise. It’s over £1,600 now, when I was comfortably under £1,000 at the end of last year.

What does the future hold?

With everything pointing to similar or increasing prices for a long time ahead, anyone looking for a PC upgrade has no choice but to put up with these prices for the foreseeable future. Yes, there will be a chance for some savings during Black Friday in November, but we are still looking at a significant markup compared to the savings of old.

In fact, and I usually wouldn't recommend this, but with the way component prices are lately, I'd actually lean more towards buying a pre-built PC if you're shopping around now. Sure, these companies are still suffering from the same price increases, but you can actually find some good value rigs.

Most recently, for example, the Presidents' Day and 4th of July sales at iBuyPower had some strong discounts on high-end gaming PC, with extra savings of up to $350 available on PCs with a Ryzen 7 7800X3D, an RX 9070 XT, and 32GB of RAM.

That would be my advice based on the poor quality of deals that are available on many PC components. Yes, there are still a few genuinely good offers out there that I've seen on the likes of CPUs and GPUs, but storage and RAM are certainly beyond saving right now — and I'd move quickly if there's anything good on the former, as those deals may be disappearing before long as well.

• A recent report suggests Nvidia has informed its partners of GDDR6 and GDDR7 memory kit price increases
• This means retailers may increase the prices for RTX GPUs using GDDR6 and GDDR7 memory
• The potential price hike and one user's dual-GPU setup both highlight the importance of hardware preservation

The RAM crisis continues to impact PC manufacturers, with rising memory prices and shortages — ultimately leading to increased retail prices for consumers — and the trend may be set to continue with Nvidia.

According to a report on Benchlife, Nvidia is rumored to be planning an increase for prices of its GDDR6 and GDDR7 memory kits for RTX GPUs, and has informed AIB (Add-In Board) partners such as Asus, MSI, and Gigabyte, who make their own versions of Nvidia's GPUs. Unsurprisingly, the price increase for these memory kits is cited as a result of the ongoing RAM crisis.

While RTX GPU price hikes aren't guaranteed for consumers, because this will directly impact AIB partners who manufacture the GPUs, eventual retailer price increases are unfortunately likely. It's a trend we've seen with recent PC hardware.

Notably, Valve's Steam Machine was initially supposed to cost less than its eventual $1,049 / £879 / AU$1,609 price tag, which could now also be at risk of a price increase, based on hints from a Steam Machine engineer (as reported by Bloomberg). New handheld gaming PCs are also now often launching for more than $1,000, and the price of RAM and storage certainly plays a part.

Consumer struggles

The RAM crisis is a sad state of affairs for consumers and underlines the importance of PC hardware preservation. GPUs aren't cheap by any means, especially with recent suggestions that AMD would also be increasing prices of memory kits for its own AIB partners.

We've also recently seen the return of the RTX 3060, due to Nvidia's attempt to help consumers with more options amid a rough PC hardware market. However, if these price hike reports are legitimate, the RTX 3060 will likely be subject to higher prices at retailers.

That's exactly why GPU setups like one Reddit user's RTX 3090 and RTX 3050 dual-GPU rig matter now more than ever. In this case, the RTX 3050 is responsible for allowing frame generation via Lossless Scaling to function.

My dual GPU Setup from r/losslessscaling

A game then utilizes the RTX 3090's power for high-quality visuals and performance, with the two GPUs teaming up. The user states it resulted in 144fps at a 4K resolution over the initial 71fps without frame generation.

Frankly, a dual-GPU setup isn't exactly common, nor is it actually recommended for gaming, since modern games are only designed for single-GPU rendering (even though the frame generation use case is noteworthy).

Users would also need a beefier power supply, depending on the GPUs used, and likely a new motherboard with another compatible PCIe lane.

However, what I feel is more important here is that's it's a great example of why hardware preservation is so important, serving as backup in case GPUs melt or end up faulty, or for experiments like the one I've outlined above. With no end of the RAM crisis in sight, repurposing older hardware might be one way through this.

• Apple is rumored to be planning to rent Macs, as well as iPhones and other devices, to consumers
• 'Apple Upgrade' will allow you to pay via a subscription (with financing handled by Klarna), and buy the device eventually if you wish
• This is seemingly Apple's way of sidestepping the RAM crisis and keeping Mac sales going, as we're also hearing about frightening memory price hikes from Framework

We're seeing the continued fallout from the RAM crisis, with Framework outlining plans to deal with massive increases in the cost of memory, while Apple is rumored to be about to unveil new way of selling you a Mac in order to cope with ever-higher sticker prices: it'll rent you the PC.

Let's start with Apple's apparent plan, which is detailed in a report from Bloomberg, in which Mark Gurman tells us that Apple is preparing to launch a device-leasing scheme for consumers in conjunction with Klarna (on the finance side).

We're told this will be announced on July 28 and it'll be called 'Apple Upgrade'. The sell (ahem) is that you can regularly upgrade your rented hardware, as well as avoiding taking a huge dent to your wallet with the sizeable outlay required to buy many Macs these days.

This won't just be for Macs, mind you, but also the iPhone, iPad and Apple Watch, with most models of all this hardware seemingly set to be included. It sounds like it might be a US-only initiative to begin with, but it could come to other regions later.

Apple Upgrade will seemingly work as a subscription over a 36-month term (or 24 months for iPhones and Apple Watches), although there'll be an option to pay off the device early and buy it outright (or upgrade to a newer model early). When the end of the subscription is reached, you can either return the Mac and upgrade to a newer model on a new financing agreement, or just keep it (with a final payment, naturally).

As mentioned, Klarna is apparently running the finance side, and applications for Apple Upgrade will be subject to a soft credit check.

This new scheme will supposedly take the place of the iPhone Upgrade Program and Apple's standard financing. The former offers a way to buy an Apple smartphone on monthly payments direct from the company (with 0% interest), but there's no Mac equivalent.

Gurman says of the Apple Upgrade scheme: "Apple plans to advertise the program as a way to have lower payments versus current financing programs." The leaker also clarifies that Apple Upgrade won't include AppleCare (unlike the iPhone Upgrade Program, which does).

Some of Apple's cheaper devices won't be eligible for this rental scheme, too, and that includes the MacBook Neo, as well as the Apple Watch SE, entry-level iPad, and iPhone 16.

As for the move with Framework laptops, this was revealed in a blog post that Tom's Hardware noticed. The notebook maker said that with its Framework Laptop 13 Pro: "We recently received a cost update from our LPCAMM2 [laptop memory] supplier that goes far beyond anything we had predicted and anything we're able to absorb without placing our ability to operate at real financial risk.

"Rather than the low-to-mid double digit percentage increase we had forecast from Q2 to Q3 on LPCAMM2 costs, we received prices that are more than double that of the prior inventory we had brought in."

Framework is doing its best to cope (in a commendably transparent way), and is adjusting existing pre-orders as is necessary. That means dropping some 64GB orders down to 32GB, charging the original 32GB price — and the same for 32GB orders going down to 16GB, maintaining the original price for the latter.

Pricing for the 32GB module hasn't quite doubled, but it's up 82% (with Framework absorbing some of the increase), and a 64GB module is up 88%. This means the latter nugget of RAM is now an eye-watering $1,600 in the US, and £1,600 in the UK (yes, nugget seems an increasingly appropriate term these days).

Analysis: own nothing, be happy

Unfortunately, July has brought us a clear picture of the RAM crisis getting worse. We've just been hearing about DDR5 memory seeing a notable uptick in pricing (after plateauing somewhat for a few months), and the boss of a big chip maker has informed us that things are going to get much worse, with 2027 set to be the 'worst year' in the RAM industry's history no less.

Framework's story of a doubling in laptop memory cost is a truly worrying hike on top of all this, and doubtless we can all still recall Apple's price hikes that arrived at the end of June. Particularly those of you who were mulling a Mac purchase, and are regretting not pulling the trigger before the increases were ushered in.

Seemingly Apple has a solution to the RAM crisis, though, but this rental plan hasn't gone down well online. Yes, you can imagine the reaction to this on social media – one Redditor observes that it's "one step closer to owning nothing" (as in 'own nothing and be happy') – but in fairness, this is still a rumor. Although given the details, and the apparent proximity of the launch, it sounds fairly cast-iron – but we shouldn't jump to conclusions.

A lot of how any rent-with-an-option-to-buy scheme will play out is going to depend on the pricing Apple (and Klarna) attaches, and the world out there on social media fears the worst. I don't blame the doubters, frankly, and particularly those who are worried that the final instalment to buy the Mac (or other Apple device) will be punishingly high. Generally speaking, this is, of course, the way these lease agreements tend to run, and the same will likely be true of the option to exercise an upgrade before the current lease is up.

What's interesting is that last week, I spilled my thoughts on how I was worried that Mac sales were going to flag, and how Apple's in a bit of a tricky situation in terms of combating this. Between MacBook holdouts, the continued RAM crisis, and cynicism around an apparent renewed focus on AI from Apple, the Mac waters are getting seriously choppy.

I didn't expect to have a (theoretical) answer so soon, and apparently now we know how Apple plans to keep Mac sales buoyant. The devil will be in the details of the Apple Upgrade scheme, assuming it happens, but the overriding online speculation for now remains that the terms of the rental plan will be more likely slanted in a hellish direction than a heavenly one.

• Nvidia again showed off DLSS 5 at its Siggraph 2026 keynote
• Team Green made it clear that developers will have a level of control, with a choice of three different AI models
• There will be two sliders to play with, and masks to keep DLSS 5 from interfering with game assets where it's not wanted – but many gamers think devs should have much more control than this

Nvidia has given us another showing of DLSS 5, the incoming tech for its GeForce GPUs which received a very stormy reception when first revealed at GTC 2026 – and unsurprisingly, changes have been made in the past few months.

Tom's Hardware reports that Nvidia revealed more about how DLSS 5 will be implemented at Siggraph 2026 over in Los Angeles, where the tech was the foremost topic in Team Green's keynote.

Nvidia was keen to point out how it has changed the neural rendering model in some key ways since DLSS 5 was first announced. Of course, it's obvious that a lot of this is about combating the idea that the tech is 'AI slop' which makes games look worse rather than better, and characters (particularly faces) look bad and have that undesirable 'uncanny valley' effect. And indeed the criticism that DLSS 5 is messing with the art direction and overall feel of a game's graphics.

On the latter point, back at the original reveal, Nvidia stressed that it would give game developers control over the end result with DLSS 5, and now we're seeing how this will work. Team Green has brought in three different AI models which offer varying levels of detail (and impact on performance), so devs can choose between three different filters, essentially.

This isn't a game-wide choice, though, as the developer can apply any of those models to any different scene, mixing and matching as needed. There are also two sliders to adjust the 'structure' and 'tone' intensity of the effects.

On top of that, the developer can mask off any game asset where they don't want DLSS 5 to be applied. That's good news as it means that, for example, character's heads (and faces) could be marked as out-of-bounds, and therefore not subject to Nvidia's tech. The developer could just get DLSS 5 to enhance background objects and details, and maybe only in a relatively minor way (by toning down those intensity sliders).

To clarify, DLSS 5 is essentially an AI filter that sits atop the existing DLSS suite of technology. Underneath that, you still have upscaling (and frame generation), and Nvidia applies what's essentially a photorealism filter on top of that in the form of this new neural rendering model.

If you want to grab some popcorn, Nvidia's full Siggraph presentation is available to watch on YouTube, check it out below. All the DLSS 5 stuff is at the start (well, past the usual preamble).

Analysis: a step forward, but the doubters remain

Has Nvidia managed to placate the DLSS 5 haters, then? No, in a word. Did you really think it would?

As one Redditor put it: "I had so much hope for DLSS in the early days, what a dumpster fire it's turned into."

Another observed: "So just confirming what anyone with a basic understanding of AI already knew. Glorified Instagram filter."

To be fair, in general the reaction has been somewhat more positive compared to the original reveal, and clearly it's a good thing that game developers can at least keep 'yassified' faces out of the mix with characters. Clearly, there is a level of control here, but despite Nvidia treading more carefully in this respect, there's still a feeling that it isn't doing enough.

A choice of three AI models and a pair of intensity sliders is relatively limited, really, and a far cry from anything like a full level of control over how DLSS 5 imposes itself on a game. Although admittedly there's still some way to go before DLSS 5 comes out – it'll supposedly arrive later this year, in the fall (so theoretically any time from September through to November) – and Nvidia could put in additional controls before the launch.

Aside from disappointment around the level of control Nvidia is giving devs, the other beef being raised is how much of a performance hit this AI filter might be burdened with. When Nvidia first demoed DLSS 5, it was running on a pair of RTX 5090 graphics cards, and in this more recent outing, there's no mention of the hardware involved.

It's fairly easy to guess that the GPU demands haven't been meaningfully reduced yet, otherwise Nvidia would likely be shouting about that – and this is being read as a worry by some. I get where they're coming from, although Nvidia has clarified that the tech will run on a single graphics card (it'll have to, of course), adding at Siggraph that DLSS 5 is "VRAM efficient" (a nicely vague assertion).

I'd expect it probably won't run on anything less than an RTX 5080 to begin with, or indeed an RTX 5090. And the other fear is that the initial incarnation could be quite rough in terms of artifacts and the like, and that's a danger with the first take on any tech. Just look at the original DLSS (version 1), which suffered from blurriness and glitches, before they were polished out and it became a seriously impressive upscaler. Perhaps the same will be true of DLSS 5, but there's a long road ahead yet, and notably, a lot more doubts and question marks here.

• Nvidia's RTX 5000 Super models are being readied, and board makers have the chips, a new rumor reckons
• However, these graphics cards are 'on hold' due to the high price of VRAM
• The Super refreshes pack a lot of VRAM, and so that cost could have an unfortunate impact on MSRPs – and none of this sounds particularly comforting for would-be buyers

Nvidia's RTX 5000 Super refreshes are apparently being readied, but they're on hold for now – and the reason why makes me even more nervous about the pricing of these GPUs when (well, if) they finally emerge.

Of course, these RTX Super models are still rumors – albeit so persistent at this point, there must be at least some validity to them – and the latest assertion comes from VideoCardz.

The tech site has apparently spoken to a source at one of Nvidia's board-making partners who claims that their company has already received 'graphics cards', which presumably refers to GPU chips (which is what Nvidia supplies, along with VRAM, to partners that make the boards).

At any rate, while this board maker supposedly has at least some of the necessary chips, it has been told by Nvidia that the RTX 5000 Super refreshes are now 'on hold'.

Why? Apparently, the delay is down to the price of the video RAM, specifically the new 3GB GDDR7 modules that are required (as per previous rumors) for the refreshed graphics cards.

Compared to the 2GB GDDR7 modules currently in use with Nvidia RTX 5000 models, the 3GB memory chips are around three times more expensive right now. Ouch.

Analysis: Super stumble?

This presents an obvious stumbling block because, due to these Super variants being packed with VRAM, the total cost of materials gets expensive quite quickly.

Remember that the grapevine believes that the RTX 5080 Super and RTX 5070 Ti Super will bristle with 24GB of VRAM, and even the RTX 5070 Super will have a weighty 18GB on board. Gamers are going to love the latter as an upgrade to the lean 12GB of the vanilla version – but not if it pushes the price of the GPU through the roof.

Going by what VideoCardz tells us about pricing in US dollars as the market currently stands, in the case of the RTX 5070 Super, the greater quantity of RAM, and more expensive modules, would mean 18GB costs in the order of $360 (maybe a bit more), versus $120 for the current RTX 5070's 12GB loadout, whacking an extra $240 on the price (or the regional equivalent elsewhere).

These graphics cards were already expected to be pricey, but that kind of additional premium lumped on top, this could make them real wallet-worriers.

The good news for those hoping for new GPUs from Nvidia is that at least these RTX 5000 Super models do seem to be happening. It's just that we may have to wait some time for them yet – although another recent rumor did suggest they were due this year. The latter speculation also theorized that an RTX 5060 Super 12GB model was incoming, but that didn't make a lot of sense, and I note that it isn't mentioned in this latest rumor. As ever, don't go lightly with the seasoning on all this.

• A Steam user has found a way to store games on SSDs with an auto-navigation and auto-start script
• These are effectively physical 'game cartridges' complete with key art
• However, costly SSDs means this is a pricey endeavor (the Steam gamer was lucky enough to pick up used drives on the cheap)

Physical copies of PlayStation games are coming to an end from January 2028, and as the backlash around that continues, a restoration of physical media on PC has been discovered — and it's novel to say the least.

A Steam user on Reddit has managed to store games on 'cheap 2.5-inch' SATA SSDs, effectively acting as old-school 'game cartridges' with key art, and a script that auto-navigates Steam to each game's page. The user also notes that automatically starting games from each drive is possible.

This comes amid a significant uproar from gamers following the revelation of Sony's plan to eradicate physical game discs, supposedly by the time its next PlayStation console arrives. It's a very controversial move that has united gamers across all platforms to fight to retain discs and to ensure game ownership remains intact.

With that said, physical media for PC has been dead for a long while, since a modern desktop PC doesn't come with a disc drive, and there are hardly any publishers selling physical copies for the platform.

With most games only accessible digitally on PC, in theory those titles can be taken away from buyers at any time. The trouble is that consumer-friendly figures like Gabe Newell, who leads Valve, the owner of Steam, won't be in charge forever.

So in the future, under new leadership, it's possible more anti-consumer measures might be introduced, or other aspects of PC gaming that consumers dislike, such as DRM (like Denuvo).

Steam Game Cartridges from r/pcmasterrace

Imagine if this 'game cartridge' system was adopted by PC game publishers? It's a smart idea, and a nice thought, but clearly not a realistic one. For starters, it'd be a prohibitively expensive method of reintroducing physical PC game copies.

Of course, platforms like Epic Games and Steam require users to be logged in and have their app installed to play games, so it's still a long way off true game copy ownership, anyway.

However, this concept would be paired perfectly with GOG, a platform that is DRM-free and doesn't require the launcher to play purchased games — in other words, you fully own purchased games on GOG.

Admittedly, publishers releasing PC game cartridges in the form of SSDs is a pipe dream, especially with the current state of the hardware market, and the RAM crisis, complete with skyrocketing SSD prices.

The idea comes at the wrong time, then, but if the RAM crisis ever settles down, then maybe this is something we'll see more PC hobbyists doing — and perhaps even the odd publisher.

• The boss of SK Hynix believes that the RAM crisis is going to get much worse
• The CEO said 2027 will be the 'worst year' in the RAM industry's history, and that the crisis will likely roll on to 2030 and beyond
• Analysis from the Bank of America also claims that SK Hynix's expansion of memory production capacity is going to fall well short of its target for 2028

We keep getting told that the RAM crisis is dug in as a fixture for the foreseeable future, and, whether you want them or not, here are a couple more unwelcome reminders.

First, Android Headline flagged a Reuters interview with Kwak Noh-jung, the CEO of SK Hynix, one of the big memory chip makers. The chief executive didn't have comforting words about the prospect of RAM pricing in 2027, observing, "We forecast that ‌next year will be the worst year in the [memory] industry's history from the supply perspective."

So, seemingly next year will see RAM hit peak pricing, with no relief likely until 2030 (as previously forecast by the chairman of parent company SK Group) according to the CEO — and even then, he suggested that demand will continue to outweigh supply as the next decade rolls on beyond 2030.

The second RAM-related blow comes from analysis by the Bank of America highlighted by the Commercial Times in Taiwan (via Wccftech), which pours doubt on the South Korean president's recent boasts about the major expansion of the country's overall memory chip production by 2030.

Part of this analysis is a claim from a memory industry insider over in Taiwan that SK Hynix might only add just a sixth of its originally planned production capacity increase by 2028. Obviously that assertion needs to be liberally seasoned, but it's such a large potential shortfall that it's bound to raise some eyebrows.

The Commercial Times notes that while huge new chip manufacturing plants are being built by SK Hynix and Samsung in South Korea, they will take a lot longer than 2030 to come fully online — and this process is more likely to take a full decade. The report contends that a realistic level of memory wafer capacity expansion for South Korea is around 10% (or slightly less) per year, which will leave the country falling well short of the president's claims for production in 2030.

Analysis: diverging RAM timelines

It's grim news from the CEO of SK Hynix, then, although of course, the skeptics will quickly point out that it's the chief exec's job to talk up the company's value — in terms of a booming market and the struggle to meet demand — coming off the back of its debut on the Nasdaq. Stock prices around the big memory chip makers have been turbulent of late, it should be noted, as investors start to worry about whether these companies are currently overvalued — and indeed whether the AI boom might start to run out of momentum.

So, that's a consideration, but there's no denying that SK Hynix's boss isn't the only person making gloomy predictions along these lines. Nvidia's CEO Jensen Huang said that he expects the RAM crisis to last "quite a few years", indicating that we'll be stuck in pricing hell until 2030 or thereabouts, although others don't see it that way. In the opposing camp we notably have the likes of an AMD exec, the ex-chief of Samsung's semiconductor division, and Jefferies, an investment banking firm, who all believe RAM pricing will start to ease in 2028.

However, the sting in the tail there is that Jefferies is also predicting big memory price hikes over the rest of this year, and in 2027 too, backing up the CEO of SK Hynix in that respect. When you consider the estimated massive shortfall of SK Hynix's production capacity boost based on the rumor mill, everything feels distinctly shakier in the nearer-term for RAM pricing.

I also can't help but recall the blow Microsoft recently delivered when talking about Xbox price rises, when the company informed us that it expects another doubling in the cost of RAM in just over a year (by the fall of 2027).

While there's a mixed bag in terms of longer-term predictions, then, the outlook for this year and next remains worryingly negative on the RAM front.