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Today β€” 11 August 2026TechRadar - All the latest technology news

Microsoft reportedly pours fuel on PC pricing flames as it implements a 'significant increase' for Windows 11 licenses

  • Microsoft has hiked the cost of a Windows 11 license for PC makers
  • A new report claims that the annual price increase is 'significantly' more this year
  • That's really not going to help the PC market, coming on top of all the pain with hardware price rises that we're already experiencing

PC prices are already facing various unfortunate pressures β€” thanks to the RAM crisis, and other increased component costs aside from memory –— but it appears that Microsoft is throwing fuel on the fire with hikes on the software side.

Wccftech spotted a report from Economic Daily News (EDN), a Taiwanese site, claiming that Microsoft has increased the price it charges PC makers for a Windows 11 license. Apparently the cost of installing Windows 11 on a pre-built desktop PC or a laptop has gone up by 7% to 10% as of last month.

Of course, bear in mind this is just a rumor (and the article is translated, so we need to be careful about any potentially lost meaning), but it's an alarming sounding prospect.

Microsoft puts up the price of a Windows 11 license every year, so this isn't new or unexpected, but normally Microsoft applies a single-digit increase, and this year the price hike has reportedly been a good deal more, possibly tipping into double-digits (10%). The (translated) article calls this a "significant increase" compared to past years, and the information comes from an executive at an (unnamed) PC maker.

Seemingly current product prices already reflect Microsoft's extra charge, with the bigger rises in fees having been given to PCs with faster processors, we're told.

EDN observes that the prices of PCs are expected to rise by 5% in the third quarter of 2026, at least for Acer and Asus systems in the Taiwanese market. Other regions and vendors may, of course, vary, but all OEMs (PC makers) must pay Microsoft for a Windows 11 license (if using the OS, of course).

Analysis: software salt

Windows 11 setup screen choosing how to set up

(Image credit: Microsoft)

As noted, these cost increases are supposedly already priced into hardware on the shelves, and EDN observes that neither consumers nor businesses have really batted an eyelid.

That's mainly because the hardware-based pricing misery β€” for more expensive RAM, SSDs, GPUs (increasingly of late) and other components β€” is driving the nastier price rises, and the Windows 11 increase is relatively small fry in comparison. So, this software hike has purportedly flown under the radar, effectively eclipsed by the hardware pain.

If this report is true, and Microsoft has indeed put prices up a good deal more than normal, that's a distinctly unhelpful move. On the hardware side of the equation, we know prices to manufacture goods are going up β€” and that cost increases will inevitably be passed on to the end buyer. That's just business, but there's no obvious reason why software costs should be hiked more than normal, other than what the cynical might suggest appears to be opportunism from Microsoft (and maybe the growing cost of the AI side of the company).

This is effectively rubbing software salt into hardware wounds, and the PC market could really do without it. Although speaking of salt, all of this depends on whether this rumor is on the money, and I think it's worth remaining somewhat skeptical in that regard, albeit that EDN has proved a reliable source in the past.

Windows 11's RAM-hogging, advert-laden Weather app is the poster child for everything that's wrong with the operating system

  • Windows 11's Weather app uses a surprising amount of RAM
  • It consumes over 1GB at times β€” and worse still, pushes adverts
  • This is a lot of what's wrong with Windows 11 in a nutshell

If you want a neatly crystallized summary of some of the key remaining failings of Windows 11 β€” pain points Microsoft has yet to fix in its campaign to right the wrongs of the OS β€” you only need to look at the Weather app.

This is one of Microsoft's default apps with Windows 11, and as Windows Latest pointed out, the RAM that this software eats up is mind-boggling, frankly.

The tech site observed that the Weather app somehow used over 1.2GB of system memory, and that this isn't far off five times as much as the native Weather app on macOS (which uses something like 250MB of RAM).

On my Windows 11 machine I didn't see quite that level of resource usage, but the Weather app did consume around a peak of 1GB at times (although that did drop as low as 800MB, and that was the level I saw it running at in the main). That's still a lot of memory, though, and it's clear the app has a heavy system footprint.

On top of that, there's an additional downside here, which is that you get adverts displayed alongside your forecasts and weather details (in panels at the side). These are full-on adverts, too, for the likes of shoes or medical insurance, not just Microsoft's nudges to use its products like OneDrive or similar.

As Windows Latest observes, this is because this app is actually the MSN Weather app, with the adverts being pulled over from the MSN network.

Analysis: a shower of adverts

Sad man looking at Windows 11 laptop

(Image credit: Ollyy / Shutterstock)

Granted, the app provides a lot of weather information, and it's pretty comprehensive β€” but at what cost? What should be a lightweight and streamlined app consumes an improbable amount of RAM. Why is that? Well, it's due to Weather being a web app, one that, when you peek behind the hood, is running eight separate Chromium processes.

That's a clunky way of working, and the high level of resource usage this causes is particularly unwelcome in the current climate of the RAM crisis, where 8GB laptops are being brought back to try and keep costs down as manufacturers struggle to keep a lid on prices.

Okay, so Microsoft is looking at performance improvements across the board for Windows 11, and it's specifically aiming to address the issue of the memory footprint for 8GB PCs. And hopefully the Weather app will get some attention as part of that streamlining, and sooner rather than later.

For now, though, even if you don't use Weather, it remains a clear reminder of what's wrong with some parts of Windows 11 in terms of unnecessary bloat, both in the way the app is programmed, and the addition of those adverts (which doubtless don't help performance, either). These ads are present in Windows 10's Weather app, too, in case you were wondering, and it's surely a simple enough job β€” and an easy win β€” for Microsoft to at least ditch these.

As you might imagine, there have been a fair few potshots fired at Microsoft over this on social media, and one Redditor echoes something I've said myself in the past: "It's honestly ridiculous that we pay for a premium operating system and still get served ads inside basic native apps like Weather."

This is a key point for me. You can either have a free operating system that pays for itself via promotional bits and pieces β€” you can't really argue with that if you've forked out nothing for the privilege of running an OS β€” or you have a paid one that has no promotions.

Microsoft has promised to chill on the upselling in Windows 11, and it looks like the Weather app would be a good place to revisit with that in mind.

Before yesterdayTechRadar - All the latest technology news

Microsoft quietly stops recommending 32GB of RAM, as even Apple reportedly struggles to secure memory for iPhones and MacBooks

  • Microsoft is eating humble pie over its unrealistic RAM recommendations
  • It has deleted articles that pushed 32GB as an ideal or 'no-worries' loadout
  • Apple is also feeling the heat in the RAM crisis, with rumors that it's struggling to secure an alternative source of memory supply from China

There are some fresh twists with the RAM crisis hitting some big tech companies, as Microsoft has backtracked on its previous memory recommendations, and even Apple is apparently finding it difficult to cope with the scarcity of memory.

Let's discuss Microsoft first, and as Windows Latest pointed out, the company has been busy backpedalling on previous memory recommendations now that the RAM crisis – which just keeps getting worse – has made those suggestions look foolish.

Microsoft previously had support documents in its Windows Learning Center which have now been removed, and Windows Latest highlights two of them. One was about optimizing your gaming PC, and it advised that "32GB is ideal for serious players who run the most demanding titles" (albeit the article also said 16GB was "plenty" for most games).

Another piece said that 32GB of RAM was the "no-worries zone", and that article was also quietly deleted as there was some backlash against this, given that it was published when the price of system memory had become ridiculous. (And buying a 32GB kit was very much a worry for your wallet).

The links to those articles now redirect to the home page of the Learning Center, and Microsoft is evidently trying to forget about pushing 32GB of RAM as an 'ideal' or 'worry-free' target for memory on your PC.

More broadly, since Copilot+ PCs were launched and the AI features for these devices made them require 16GB, Microsoft has obviously been keen to have that as a baseline memory configuration. Except now, a change of stance is necessary, as with the RAM crisis reaching alarming new heights, Microsoft has been forced to enact huge price hikes with its Surface devices.

And of course, the latest twist with that Surface hardware is that Microsoft has brought back 8GB models with last year's Surface Pro and Surface Laptop. Which makes it kind of difficult to push 16GB as a minimum, let alone make suggestions that 32GB is where it's really at for properly smooth performance.

The abandonment of these Learning Center articles is hardly surprising, then, and Microsoft is also addressing how speedily Windows 11 runs with 8GB of memory (not quickly enough currently). One of its promises with fixing the OS was better performance with a leaner RAM loadout, and Microsoft just made it clear that the company is now actively working to make Windows 11 run better with 8GB before the end of the year.

This has become a vital goal, really, when you consider that Apple has pulled off a commendable showing of performance with its MacBook Neo that packs 8GB of RAM. That was effectively a gauntlet thrown down for Microsoft – something of a declaration that macOS is coming to try to take Windows 11's market share – and one that the Windows maker had to respond to (which became clear enough when Microsoft went on the attack against the Neo).

Apple turnover: China play rumored to end in a fumble

The MacBook Neo at an Apple event

(Image credit: Future)

Speaking of Apple, Microsoft isn't the only tech giant being buffeted by the rising costs caused by the RAM storm. While it has had a big success with the Neo, the challenge for Tim Cook's firm – soon to be John Ternus's, of course – is to maintain that momentum, and by all accounts, that's proving a tricky task.

Recent Mac price hikes have caused a good deal of pain – taking some of the wind out of the good ship Neo's sails – and Apple is trying to secure its RAM supply lines for the future, with rumors abounding that it's turning to Chinese chip makers to find extra production capacity.

The latest speculation, however, is that according to a report from Digital Daily (a Korean tech site, via Wccftech), Apple has floundered in negotiations with Chinese memory giant CXMT.

Apparently CXMT has strong enough domestic demand that it doesn't have to offer more attractive pricing to Apple. Essentially, CXMT is holding the line and has "insisted on prices that were higher or similar to those offered by Samsung or SK Hynix" (bear in mind there may be nuances lost with the translation of the article).

You get the message, though: Apple is failing to obtain better deals on mobile DRAM, which includes LPDDR5X, for its iPhones (and that RAM is also used in its MacBooks, of course). And CXMT was supposed to be an escape route from the difficulties of getting enough RAM inventory from Samsung and SK Hynix (and also Micron, a key supplier for Apple), but it seems like a dead-end for now.

At least if this report is correct, but analyst Tim Culpan has also written a short post which backs up the notion that Apple is in trouble here. Culpan writes: "Apple and its suppliers are scrambling to get enough memory chips for its upcoming release of new iPhone models."

'Scrambling' is a word that evokes quite a sense of panic, and indeed with the iPhone 18 models – and the foldable offering – not much more than a month away from launch now (in theory), I'd bet there are some heated words flying here and there. Culpan notes: "Assemblers are working with Apple to rush shipments of DRAM used in mobile devices."

That report is specifically about smartphones, mind, but this same situation applies to mobile RAM that's also used in MacBooks.

The overall theme is more RAM misery all round, which is hardly a surprise given all the negative news we've been hearing on the grapevine of late. GPU pricing has been the latest round of doom and gloom over the past week or two, and I don't think the pessimistic news is going to stop flowing for the foreseeable.

It's not bad news for everyone, though. A source in the semiconductor industry told Digital Daily that: "With the general-purpose DRAM floor remaining unbroken and Samsung and SK Hynix monopolizing the lead in high-value AI memory such as HBM4, the operating profit margins and global market control of the domestic semiconductor sector are expected to rise even more steeply in the second half of the year."

So, it's a familiar story: profits will be on the up and up for memory makers, while consumers will be suffering the pain of the hikes. Apple's purported rush for RAM supplies as the clock runs down on the iPhone launch window is a particularly worrying sounding story, one that doesn't bode well in terms of avoiding more Mac (and iPhone) price rises in the future. Neither can we rule out more Surface price rises, or other laptops for that matter.

Is Windows 11 spying on you via a new background process? No, it isn't, but the controversy around this clearly shows Microsoft must do better with privacy

  • A controversy has erupted over a background process in Windows 11
  • It turns out that process isn't new, and neither is it a surprise introduction from Microsoft that 'does nothing for you' except pipe telemetry back
  • A Microsoft exec clarified the purpose of the process, and that it doesn't send any data back unless you want to do that

There's been some more controversy over privacy and telemetry in Windows 11, and while this particular alarm bell turned out to be falsely rung in the end, it does point to wider issues around the mistrust of Microsoft in general.

As Windows Latest reports, this story starts with a post on X from a user called Xilly who drew attention to an apparent new process in Windows 11 called 'Windows Health and Optimized Experiences'.

However, as Windows Latest – and others on X – observe, this isn't a new background service in Microsoft's OS at all. In fact, it has been kicking around in Windows 11 for over a year now (since May 2025).

The additional nuance, though, is that this process was only introduced in testing in the Canary channel back in May of last year, and it seems to have only just come through to Windows 11 release builds now. That's as far as I can tell, and this is what Xilly points out on X.

So, it is in fact relatively new to release builds – and presumably rolling out now – but nonetheless the service itself has been known about for a long time. The real problem here is the way Xilly frames it as monitoring your PC for certain metrics related to laptop battery management, and that: "If you are on a desktop gaming PC it does nothing for you except run in the background" (while eating resources and engaging in telemetry, "sending data to Microsoft every 15 minutes").

Xilly's post prompted a response from Scott Hanselman, who is a VP and member of technical staff at Microsoft as well as a prominent voice in the Fix Windows 11 campaign.

Hanselman made it clear that the process is not new, as already discussed, and that it's for system diagnostics: "When Windows detects slow or sluggish behavior, it can record targeted performance traces locally under %SystemRoot%\Temp\DiagOutputDir\Whesvc that can be filed with Feedback Hub. It's not laptop specific."

So, this is a process that detects poor performance and files diagnostics locally, which can then be fed back to Microsoft if the user wishes.

Hanselman also highlights the dramatic approach Xilly took ("saying things in all capitals"), and Windows Latest further points out that the X user runs a business for optimizing gaming PCs, and pushes that service in a reply to their own original post.

Analysis: trust, telemetry, and what Microsoft needs to do

Samsung Galaxy Book 4 Edge

(Image credit: Future/Jacob Krol)

To summarize, then, Xilly's description of the service is incorrect, and while this background process does collect diagnostic data on how Windows 11 is running, it's written locally (with a negligible performance impact) and only sent to Microsoft if you actively submit feedback from your PC (via the Feedback Hub). The key phrasing in Hanselman's response is that the relevant data "can" be filed with Microsoft (not "will" be filed, as in it'll automatically happen).

Xilly also suggested that this was something Microsoft just sneaked in (hence the 'all caps' warning), when in fact it has been documented in preview builds before, and as Windows Latest notes, it's part of the Adaptive Energy Saver feature for helping to extend battery life.

The long and short is that there's nothing to worry about here, but what this episode serves as is a reminder of how Microsoft is short on trust when it comes to issues around privacy.

It's clear how quickly some Windows 11 users were to believe Xilly's accusation on X and other social media such as Reddit. For example, in this Reddit thread, despite one poster pointing out the reality of the situation in a nutshell (pretty much), there's a notable amount of complaining about why this process is sending data to Microsoft (which it isn't), or broader complaints along the lines of: "If you choose to install a spyware OS, expect to be spied on."

In fact, the most upvoted comment is: "Honestly, if any big tech giant wants to spy on you, they don't need a separate service. The MSA/online account [Microsoft account] is more than enough."

There are many people out there online who believe that, one way or another, Microsoft is spying on them to quite an extent with Windows. That stems from a broader level of distrust that's been stoked by the historical level of telemetry in Microsoft's desktop operating system since Windows 10 emerged, with reports periodically popping up to highlight these issues in that OS and Windows 11. Add to that all of Microsoft's promotional activity (and some outright adverts), as well as the likes of the Recall feature helping to pile on the skepticism (Microsoft handled that one really badly), and you can see why there's a problem with doubters here.

I keep saying that one thing Microsoft isn't properly addressing with the fix Windows 11 campaign is the level of telemetry performed by the OS, and I think it's high time that the company did this, and introduced a new choice for a zero level of telemetry (save for baseline security-related aspects). That option is lacking on Windows 11 Home, and it should be present and easily accessible, as this would go a long way to help cure some of the ill feeling out there around Windows 11 'spying' on people.

Bazzite has been an excellent OS for my second gaming PC, but I can't replace Windows 11 with it on my main rig β€” here's why

Valve's SteamOS has often presented the perfect excuse to be whisked away from Microsoft's troublesome Windows 11. The Linux operating system's better gaming performance has often been proven, utilizing RAM well without the bloatware often found with Windows 11.

SteamOS provides a console-like user interface (UI), making navigation and game launches far easier than Windows 11, despite the recent Xbox mode. With those benefits in mind, I've been contemplating a full switch to SteamOS, ditching Windows for good, and the best way to do that would be via Bazzite.

Bazzite (not affiliated with Valve) is effectively a SteamOS clone, specifically designed for "Linux newcomers and enthusiasts alike", but most importantly, comes with out-of-the-box compatibility with Nvidia and Intel GPUs, and a smooth experience for handhelds.

Using my second streaming PC, I put Bazzite to the test over a few months. Without a doubt, it's easily the best option for any gamer looking for a console-like couch gaming setup.

With tools like Decky Loader, customization is easy, with plugins to change SteamOS game mode themes, navigation sound effects, or even the startup and shutdown videos. However, despite all of the benefits of using the operating system, I still can't step away from Windows 11 on my main system, and there are multiple reasons why.

Multitasking drawbacks

Bazzite/SteamOS's user interface on Asus ROG Ally

(Image credit: Universal Blue / Bazzite)

As a frequent multitasker using applications like Discord to stream games to friends, Bazzite (more specifically SteamOS) isn't an ideal option. Using Discord to stream games on the same rig works just fine in desktop mode; however, it's not the same story for its game mode, which is arguably the entire purpose of using Bazzite.

Streaming on Discord in game mode severely drops frame rates in games, with constant stutters in many I tested, and there are a few instances where attempting to stream an application will result in a black screen. I tried to use the NZXT Signal 4K30 capture card and stream my second PC's Bazzite activity on Discord via my main PC, but it's not that simple.

Sure, HDMI passthrough on the capture card is possible, but I didn't want to be limited to 4K 60 frames per second on either my TV (which is capable of 144Hz) or my gaming monitor (capable of 240Hz). Frankly, capture cards with higher passthrough capabilities don't come cheap.

Discord's end-to-end encryption on all platforms

(Image credit: Discord)

Duplicating or projecting the display, as you would on Windows 11, would be the easy solution. However, Gamescope, the compositor responsible for displaying games on screen with Bazzite, cannot duplicate outputs.

Still trying to avoid the NZXT capture card's 4K 60Hz passthrough limitation, I opted for an HDMI splitter with one input and two output ports. Unfortunately, the moment the capture card is connected, the output on either my TV or monitor has the refresh rate slashed to 60Hz and VRR disabled.

That occurs to ensure that the Extended Display Identification Data (EDID) of both is matched, according to what the capture card is capable of in passthrough.

Ports on NZXT Signal 4K30

(Image credit: Future / Isaiah Williams)

None of these issues are present on Windows, as you can use OBS to project the main display onto the capture card without ever having to rely on an HDMI splitter or a better capture card.

This isn't an attack on SteamOS or Bazzite in particular; after all, game mode is quite literally designed for gaming, so multitasking isn't a priority for Valve or specifically Bazzite developers in this case.

However, it's worth noting that streaming on the gaming OS is more trouble than it's worth, and that's without even mentioning the potential audio bugs or OS glitches. That's only one part of why it's worth sticking with Windows, though.

Compatibility issues

GIF of Corsair PC case

(Image credit: Future / Isaiah Williams)

I wish these issues stopped there, but not quite. Firstly, a large majority of popular multiplayer games such as Battlefield 6, Call of Duty (most of the modern entries), Destiny 2, and EA Sports FC 26 will not work on Linux due to their anti-cheat systems.

This is an issue that lies directly with publishers and developers for those games that refuse to adapt their anti-cheat systems to work on SteamOS. It also doesn't seem as though this will change any time soon; the Steam Machine was arguably one way to effectively force the hand of publishers to consider anti-cheat compatibility on Linux, but it's not exactly a popular PC due to its high price.

It's also worth noting that Game Pass is inaccessible natively on Bazzite, and requires either cloud gaming or third-party launchers, and you'll be lucky if you can get the latter to function.

The solution to accessing those anti-cheat games is a dual-boot with Windows 11 and Bazzite. However, that isn't completely ditching Windows 11 as I've planned to, and a dual-boot can end up messy thanks to Windows' forced updates.

Steam Machine and SteamOS logo

(Image credit: Valve)

Perhaps the most frustrating aspect is that Nvidia GPUs don't play nice with game mode on Bazzite, often resulting in glitchy functionality, or just completely black screens. I tested this by swapping out the AMD Radeon RX 9060 XT 16GB GPU in my second PC with my spare Nvidia GeForce RTX 3080 Ti and found that game mode was just frustrating to use.

So if I wanted to use Bazzite on my main rig equipped with an Nvidia GeForce RTX 4080 Super, its DX12 (a graphics API) gaming performance would be worse than Windows. Overall, the entire purpose of switching over to Linux was for better gaming performance and easy console-like UI navigation would be non-existent.

I'm sure all of these pain points will be addressed at some point, whether via Bazzite or Valve's official SteamOS builds. For now, though, I'll stick with Windows 11 on my main rig β€” even though I desperately want to be done with it.

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Various tech product cutouts next to the words 'Insider TechRadar Learn More'

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'I refused to let 3D die!': Someone built a custom player for all 3D movie formats β€” and is even futureproofing it to preserve the grandeur of 3D for whatever the future of projectors and TVs holds

  • SyLC 3D Player supports everything from 3D Blu-ray to Apple spatial videos, and it can convert 3D video to display it on Apple Vision Pro headsets
  • It's backwards and forwards compatible β€” and the creator says it can get dual-HDMI output for dual projection, for future-proofing
  • The app runs on Windows, and is free via Github 'because this format deserves better than a slow death'

One of the great tech disappointments of the last few decades was 3D TV. Like many movie fans I was excited by the possibilities, invested in a 3D TV, and watched the entertainment industry ensure that yet again, 3D movies were a short-lived trend. By 2013, it was already generally agreed that 3D TV was dead and that smart TVs and 4K were the way ahead.

Not everyone got the memo [I had mine until 2020… -Ed]. Over on the r/audiovisual subreddit, Jarod-The_Centre is determined to ensure 3D never dies β€” so they have been making a free player that now "plays EVERYTHING in 3D" from Blu-ray to Apple spatial videos.

And that's just the beginning of its talents. If you're a fan of things pointing out of the screen for no good reason, Jarod's player is fascinating.

I refused to let 3D die ! So I spent months building a free player that plays EVERYTHING in 3D: Blu-ray MVC, 4K HDR side-by-side, even Apple spatial videos. And it converts your 3D Blu-rays to Vision Pro format... from r/audiovisual

What does the 3D player do?

What doesn't it do? The player, called SyLC 3D Player, is a Windows app that's now in its fifth release. It's designed to play three different generations of 3D content: Blu-ray 3D/ISO/MVC MKV; HEVC/H.265 3D up to 4K 10-bit HDR; and Apple's MV-HEVC spatial videos. "The MVC of the 2020s, playing on your 2010s 3D TV," Jarod writes. "There's something poetic about that."

The app outputs in frame-packed 3D for compatible 3D TVs and projectors, and it can do something else that's really impressive: it can export 3D content as MV-HEVC, so you can take a 3D Blu-ray and turn it into a spatial video for Vision Pro.

I love Jarod's explanation for making the app. "It exists because this format deserves better than a slow death, and because apparently I don't know when to stop."

Jarod's in good company. Reddit's response to the latest announcement has been really positive and packed with good ideas, so for example Acceptable-Rise8783 suggests that for future-proofing, the app should be able to "send the two fields separately but in sync through two HDMI outputs."

With 3D TVs and projectors becoming increasingly hard to find β€” as they point out, "projectors are dropping support left and right because the chips that do 3D are becoming hard to come by" β€” the choice of viewing platforms will be reduced to dual-projector 3D or VR headsets.

The creator says this is something likely to appear in the player in a future version as the player already drives two windows simultaneously β€” and it means that dual projectors is the most 'future-proof' option for 3D, and the app supports it as best it can.

The whole discussion is fascinating, and I think Jarod sums it up beautifully. "Keep the faith. The format's not dead while we're still building for it πŸ”₯".

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I'm worried that Windows 11 will slowly turn into a subscription-based OS, and AI agents will be to blame β€” here's why

For quite a long time now, I've been concerned about how Microsoft is going to monetize Windows going forward. While the world's dominant desktop operating system remains available for a one-off fee (assuming you aren't an upgrader who can get it for free), there's a good chance this could change in the future.

Why do I think that? To me, it feels somewhat inevitable that eventually, Microsoft is going to look for a way to shift Windows from an upfront payment to a subscription model for consumers. That regular monthly income stream piling up in the coffers is the end game for most big tech companies and their products these days for good reasons in terms of the profits to be made.

Of course, rumors about Microsoft looking to charge a subscription fee for using Windows to consumers (as opposed to businesses, where there's already a subscription option) have been floating around for years. True, they've all been dubious and sketchy in nature, or indeed proven outright incorrect, but this idea keeps bubbling up, and I believe we're witnessing a development with AI right now that indicates how Microsoft might have an ideal opportunity to make this pivot at some point down the road.

Last week, Windows Central spotted that the Copilot feature Deep Research is getting the axe, to be replaced with a new feature: Researcher. The idea behind both pieces of functionality is roughly the same (researching and creating detailed reports complete with citations), but the difference is Deep Research was free, whereas Researcher requires a subscription to Microsoft 365 Premium.

This follows Microsoft Whiteboard (where AI assists you in brainstorming ideas) getting changed so personal accounts can no longer use it β€” the app now requires being signed up for a Microsoft Business account. On top of that, Outlook's Meeting Insight functionality was just shifted behind a paywall, being transformed into an admittedly beefier AI feature, but one that needs a Microsoft 365 Copilot license.

So, there's a trend towards turning previously free AI features into paid ones, presumably as Microsoft rejigs its Copilot offerings and figures out what works well β€” and what's being used β€” and whether any of that can be charged for.

AI pivot

Windows 11:

(Image credit: Microsoft)

Now, we all know AI agents are going to be the 'next big thing' (TM) in Windows 11, certainly if Microsoft has its way, and the idea is for these AI entities to be doing more and more within the OS.

We won't just have an agent for changing Windows settings β€” and I mean a proper incarnation of this already existing idea, which really can adjust a host of options based on a simple request to "make my laptop battery last longer" or similar β€” but we will have a small crowd of them. Maybe a troubleshooting agent, for example, which can take a problem that you're battling in Windows and use some genuine AI smarts to help solve it. Or perhaps a creativity agent which can tackle a host of image or video-related tasks, or more broadly help with organizing your projects and photos.

I think the catch will be that eventually, as we've seen with some aspects of AI and Copilot, Microsoft will start shuffling some of these agents behind a paywall β€” especially considering that more powerful capabilities like these in-depth AI tricks will cost Microsoft a fair bit to drive in terms of cloud resources. It's certainly conceivable that Microsoft could end up charging a small monthly fee to use these premium agents, maybe as separate add-ons in the hope that you'll bolt more of them onto Windows for a cumulatively greater benefit to its coffers.

We could ultimately be looking at a kind of modular, AI-focused OS, and to me, this seems like the easiest way for Microsoft to transform Windows into a subscription model, because it'll happen slowly. You don't need a troubleshooting AI agent to run Windows at all, but it'll be a nice thing to have β€” certainly for less tech-savvy types β€” in case problems do arise in the OS.

As more bits and pieces that might start off free drift behind a paywall β€” as these AI features are built up and become more compelling β€” people may eventually be tempted to buy a bundle of them. And before you know it, you've signed up for a Windows subscription of sorts (although the free version of the OS will, of course, still be available).

In the end, there may be a couple of bundles β€” tiered subscriptions, in other words β€” and let's not forget Microsoft's potential ambitions for a cloud PC model for consumers, either.

This has been a possibility raised in past rumors and leaks (and again, this is something which has already happened in the enterprise world), and if you put all this together, you're looking at a kind of Netflix model, if you will: a streamed OS with several paid subscription tiers. Albeit with a free basic tier for Windows – although who's to say that may not become ad-supported, or indeed more ad-supported, as Windows 11 already does a fair old line in adverts and promos. (Although admittedly Microsoft is cutting back on that front in its crowd-pleasing efforts to fix Windows 11).

Not a foregone conclusion β€” but a likely enough prospect

Girl using a Windows laptop hoping for good luck with her fingers crossed

(Image credit: MAYA LAB / Shutterstock)

This is just my opinion, naturally, and yes, maybe I got rather carried away with the extrapolation at the end there. It's also true that some big question marks remain hanging over the wider notion I've put forward.

As I just mentioned, Microsoft is very much bending over backwards to please Windows 11 users right now, so any possible timeline for this shift may be pushed way back in view of that. Bringing in some form of subscription is hardly going to be a well-received move, even if implemented in small, delicate increments as I'm guessing it would be.

The other obvious sticking point is that Microsoft needs to make its AI agents in Windows worth having. They need to be objects of desire and come packing genuinely useful AI abilities, otherwise clearly, people won't pay for the privilege of having them on their Windows desktop. They also need to be secure and trustworthy so they don't end up throwing spanners in the works of your Windows installation.

That could be the biggest hurdle for Microsoft to overcome, because as it stands, when the idea of AI features being paywalled in Windows 11 has been raised (in rumors and the like), it's been actively welcomed by the more skeptical out there. The cynics are more than happy to have everything AI-related locked away from them, and as non-paying users, this would give them an AI-free Windows 11 desktop.

Again, this plays into any potential move along these lines having to happen further into the future, but I think Microsoft does have this as an eventual goal. If you ask yourself the question: if Microsoft could charge a subscription for Windows 11, would it? The answer is clearly yes, a thousand times over. But the actual, real question here is whether Microsoft thinks it could successfully get away with such a plan without sparking a large-scale defection from its desktop OS.

We can keep our fingers crossed that a monthly charge for Windows isn't coming, but frankly, I think it's likely. Or even just a matter of time β€” perhaps a lot of time, granted β€” whether that subscription pertains to AI add-ons, or a cloud PC offering, or Microsoft finds another way to spin this.

Hate the Copilot key in Windows 11? It looks like Microsoft's bringing in the option to remap it to do nothing β€” if you feel that's more useful

  • A new option for the Copilot key has been spotted in testing
  • Windows 11 users are getting the ability to remap it to 'Do nothing'
  • This comes on top of work already underway to redefine the key to Right Ctrl or the context menu

Microsoft's latest revolutionary idea for Windows 11 is to have a key on your keyboard which can be remapped to do absolutely nothing.

Windows Latest noticed the latest twist in the tale of the Copilot key, as highlighted by regular leaker PhantomOfEarth on X, who spotted the development hidden in a recent Windows 11 preview build.

In the choices to customize the Copilot key – which, by default, summons Windows 11's Copilot AI (of course) – there's a new option to simply 'Do nothing'.

Yes, that's correct – you can change the key to simply be a pointless piece of plastic that does precisely zip. (Or at least you'll be able to in testing, when this ability comes into play, that is, although some Windows 11 testers have reportedly seen it live in preview already).

As you may have seen earlier this year, Microsoft is working on bringing fresh options to the Copilot key that include customizing it to invoke the context (right-click) menu, and to turn it back into Right Ctrl (which was the key that the Copilot button replaced on Copilot+ laptops and some keyboards).

Analysis: do nothing, be happy

COnfused  businessman working with his laptop, at the office

(Image credit: rui vale sousa / Shutterstock)

What's the point of a key that does nothing? Good question. Maybe it's the keyboard equivalent of a stress ball – you can hammer on that key as much as you want when you're really annoyed, and it won't splurge a load of characters into the document you're working on as you exorcise your frustrated demons.

Okay, so maybe not, but perhaps the idea is that this is aimed at people who really hate the Copilot key, but haven't decided what they might want to remap it to. So, they can go ahead and elect for the key to do nothing if it's accidentally hit, while they figure out what they might want to redefine in its place. That's stretching things, admittedly, but it's the best guess I have.

At any rate, it's a harmless enough option, although it feels inescapably odd to have a 'blank' key on your keyboard. How far we've fallen since the Copilot key was first revealed and trumpeted by Microsoft as the biggest thing to happen to keyboards in 30 years since the Windows key was introduced. And indeed more recently, Microsoft promoted the Copilot key as the "button you can press to fix everything", so there's some irony that it could soon (optionally) become the button you can press to fix 'nothing' in a very literal sense.

Don't forget that you don't have to wait for Microsoft's Copilot key remapping functions to arrive in the release version of Windows 11. You can use the Keyboard Manager in PowerToys to do this instead, although it'll be far neater to have these options in Windows 11's settings, of course.

Own an LG monitor and tired of seeing that McAfee pop-up? Microsoft has banished it from Windows 11 β€” but wider issues need to be addressed here

  • Microsoft has contacted LG regarding a McAfee pop-up served via the monitor maker's app (which in turn is installed by Windows Update)
  • As an 'immediate next step' LG has disabled this pop-up
  • However, there are still issues to address around the automatic installation of the LG monitor app, and the way Windows Update itself operates with third-party software

Microsoft has fixed a controversial situation whereby Windows 11 users with LG monitors were being hit by a pop-up for McAfee antivirus, and that advert has now been banished from the OS β€” but there's still more that Microsoft needs to do here.

Windows Latest noticed that Pavan Davuluri, who is head of Windows at Microsoft, flagged up what's happened on X.

In response to a nudge from Epic's Tim Sweeney on the matter, Davuluri said: "We've connected with the team at LG and as an immediate next step, they have agreed to disable the McAfee pop-up from their app. We appreciate LG working with us toward a shared goal of a better experience for our mutual customers. We will keep improving here with our ecosystem partners."

In case you missed this story from earlier in the week, Windows 11 users with an LG display are reportedly getting an LG monitor app (from the Microsoft Store) automatically installed on their PCs via Windows Update simply after hooking up the monitor.

The real kicker was that following this, the mentioned McAfee pop-up (pushing a trial for the antivirus) was repeatedly bothering those users, with the ad delivered via the LG monitor app. So, what Microsoft is telling us here is that as an immediate first step, that McAfee pop-up is no longer part of LG's Windows app, and won't be darkening the desktops of any LG monitor owners any longer.

The (pop-up-less) monitor app is presumably still being piped through by Windows Update, though, and hopefully the next step for Microsoft will be to address this.

Analysis: software giants in glass houses?

LG UltraGear 45GR95QE

(Image credit: Future)

Windows Update really shouldn't be installing any third-party software without the user's permission, that much is clear (or first-party for that matter). It's fine to flag available updates, wherever they come from or whatever hardware they may be for, but highlighting them is one thing, and going ahead with an auto-installation is another.

Okay, so LG has agreed to disable this pop-up, and it's good that this has happened swiftly, as it was, of course, a huge annoyance. Indeed, it's very worrying that this could happen at all, really (and in case you missed it, LG's TVs have also come under fire this week).

LG had already addressed this controversy with a rather lengthy statement that read: "LG Electronics reiterates that McAfee is not installed automatically and is never installed without the user's explicit consent. The LG Monitor App Installer is distributed through Microsoft's official Windows distribution process, which included McAfee as an option.

"McAfee will be installed only if a user actively chooses to proceed with the installation and provides consent. Under no circumstances is McAfee installed automatically or without user authorization. The LG Monitor App Installer does not access, collect, or transmit any customer personal data."

What this appears to be saying is that McAfee's actual antivirus app isn't installed without consent. It's not denying that the McAfee pop-up appeared without consent, or that the LG Monitor app is installed in the background in Windows without the user's knowledge. It only notes that the LG Monitor app is "distributed through Microsoft's official Windows distribution process", as if that makes everything okay, or somehow not LG's fault.

It is, of course, Microsoft's fault as well – both parties need to take responsibility, and fix not just the McAfee pop-up appearing, but the LG Monitor app being automatically installed simply when a monitor is connected to a Windows 11 PC. (Which is reportedly the case, I should add – I haven't experienced this myself, as I don't have an LG display, but a whole heap of feedback is present suggesting it's exactly what happens).

In short, the immediate disabling of the McAfee trial pop-up is a start, but we need a swift follow-up addressing the LG app itself and how that's dealt with in Windows 11. And more broadly, how third-party apps in general interact with Windows Update, because as already noted, this situation should never have been allowed to happen in the first place (no matter what LG, or any other hardware partner, is doing with their apps).

Furthermore, there's no shortage of people on Reddit noting that Microsoft has been keen enough to act here, but not so keen on curbing its own advertising-related excesses in Windows 11.

As one Redditor says of Microsoft: "Now all they need to do is crack down on their own bloatware…"

Although to be fair to Microsoft, it is acting to rein in some of the upselling and promotional noise that Windows 11 has come to be associated with. More work needs to be done on this front, though, for sure.

You can stop LG monitors that are reportedly installing bloatware on your Windows 11 PC, but the fix shouldn't require this much effort

Update: We reached out to LG for a statement, and it has denied claims of auto McAfee installations, stating: "LG Electronics reiterates that McAfee is not installed automatically and is never installed without the user’s explicit consent. The LG Monitor App Installer is distributed through Microsoft’s official Windows distribution process, which included McAfee as an option.

"McAfee will be installed only if a user actively chooses to proceed with the installation and provides consent. Under no circumstances is McAfee installed automatically or without user authorization. The LG Monitor App Installer does not access, collect, or transmit any customer personal data."

Original story follows below...

  • LG monitors are reportedly installing bloatware on Windows 11 PCs
  • The LG Monitor App Installer carries a McAfee pop-up and is automatically installed when connecting an LG monitor to a PC
  • There's a fix for this, but it's a rather fiddly affair

It's no secret that Windows 11 users have voiced frustrations regarding bloat on the operating system for years, and unfortunately, LG's monitors are reportedly making the situation worse.

As reported by Windows Latest, LG monitors are installing McAfee bloatware on Windows 11 PCs without consent, and there's evidence of this in the changelog of LG's monitor app on the Microsoft Store.

Even if you don't install the app yourself, Windows Update will do so, and then treat you to a McAfee pop-up. All you have to do is plug in the LG monitor to your PC, and the automatic installation of McAfee is also shown by checking the Windows Reliability Monitor, which documents a 'successful Windows update' for the LG Monitor App Installer package.

We've reached out to LG for a comment, but haven't received a response yet. In the meantime, though, there appears to be a fix that requires users to do the following: press the Windows key and R, and type 'gpedit.msc', then hit Enter.

From that point, navigate your way to Computer Configuration > Administrative Templates > System > Device Installation > "Prevent automatic download of applications associated with device metadata", then select the 'Enabled' box and apply.

Windows 11 Group Policy Editor

(Image credit: Microsoft)

In theory, this should stop any unwanted applications from being installed, specifically with devices like LG monitors that do so via device metadata.

And if you already installed the LG monitor app manually, you should remove it, because as noted, the description on the Microsoft Store suggests McAfee is a fundamental part of the monitor application.

Bloatware can be problematic for Windows 11 users because it hogs system resources, and LG is adding to that system drain, not to mention the annoyance of continually seeing that pop-up.

Alongside LG, Microsoft hasn't provided a statement on the matter yet. I'd expect Windows 11 users will want an answer of some kind, especially because of the rather fiddly steps involved to prevent these automatic installations β€” and frankly, this shouldn't require extra effort from anyone.

Microsoft fixes Windows 11's nasty bugs with Dell laptops β€” and shows there's a catch to jumping the update queue

  • Windows 11's July update was blocked from certain Dell laptops due to nasty issues with unexpected shutdowns and poor performance
  • Microsoft just issued an emergency patch to fix those problems, so the PCs in question can install the latest update
  • However, that patch might end up installed on non-Dell PCs if the user has enabled the option to get the latest updates as soon as possible

Windows 11's latest (July) update was blocked from Dell PCs as it was buggy on those systems, but the good news is that it's now fixed β€” but there's an additional wrinkle to be aware of here for those of you who don't own a Dell machine.

Windows Latest reports that Microsoft just deployed an emergency update (KB5121767) which fixes the problems with certain Dell laptops with Intel CPUs, which include unexpected shutdowns and generally poor performance (including running sluggishly and overheating, as well as increased battery drain).

Those with an affected Dell laptop β€” and that apparently includes some XPS models, as well as Dell Pro and Precision (business) notebooks, and possibly others β€” should install the emergency patch. As Microsoft makes clear, you'll find it under optional updates, which is reached via 'Advanced options' in the Windows Update panel.

However, the wrinkle that I mentioned is that Windows Latest observes that it's possible some Windows 11 PCs that aren't Dell laptops may automatically grab and install this update β€” if they have the 'Get the latest updates as soon as they're available' toggle on.

Analysis: a notable side effect

Dell XPS 17 laptop in use on a wooden desk

(Image credit: Future)

This feature is one that people turn on in the hope that they'll get Windows 11 updates, and more to the point, new feature rollouts, more quickly (there can be quite a wait for certain features to arrive, such as the Start menu revamp from last year, which some folks still haven't received even now).

So, bear in mind that if you've enabled this option, you may get certain updates automatically β€” like this emergency patch β€” when you don't actually need them on your PC. It doesn't help that this particular update is confusingly named, being called '2026-07 Update (KB5121767) (26200.8894)', which could leave you wondering what on earth it is exactly (until you look up the codename KB5121767).

At any rate, if you're not happy with this situation, to turn off 'Get the latest updates as soon as they're available' you need to head to Windows Update (in Settings) and adjust the relevant slider (at the top of the 'More options' panel).

Why is this option configured in this way? It seems especially odd in this case seeing as Microsoft tells us: "This OOB [emergency] update is only recommended for devices affected by this issue." That said, seemingly it doesn't do any harm to a non-affected PC (whether a Dell model, or not) if it does end up with this emergency patch installed.

At any rate, if you do enable the option to get the latest updates, just don't forget that this can have side effects, such as installing optional updates that you don't actually want. It would be a better idea if, in these cases, Microsoft simply flagged these updates as available, rather than having them install automatically.

It's also worth noting that this isn't the first time Dell laptops have run into trouble with Windows 11 recently, as last month an update to the firm's SupportAssist app left some notebooks crashing every half an hour or so.

I tried Android's underrated desktop app, and it's transformed the way I work

For the longest time, I thought that, despite their annoyances, iPhones had something big over the best Android phones: PC connectivity. I'd always seen iPhone and Mac-owning friends quickly send files between the two, and assumed it was an Apple-exclusive feature.

As it turns out, this isn't true. Android users can use a Windows app that brings loads of really useful features β€” and it's really underutilized, which is why a tech journalist like me hadn't heard of it.

This software is called Phone Link, and we've got a guide on how to connect your Android phone to a Windows PC using Phone Link elsewhere on TechRadar. I downloaded it about a year ago, largely out of duty to test every tool, appliance, and gadget I could get my hands on. I was expecting it to last a weekend.

A year on, though, and Phone Link has become such a useful part of my workflow that I'd forgotten it's something not everyone's heard about. It's such a natural part of the way I use my phone and computer that I'd totally forgotten it was something I initially downloaded to test!

Well, no longer: TechRadar has let me wax lyrical about Phone Link, and I'm going to give the tool its time in the sun.

Sending photos from phone to PC

A screenshot of Phone Link on Windows, showing a photo of some headphones.

(Image credit: Future)

For the most part, whenever I want to connect my phone to my PC, it's to move pictures between the two devices.

As a smartphone journalist, you can understand that I'm sending snaps from my phone to my computer a lot. Sometimes it's camera samples from a mobile I'm testing that I want to upload for a review. Occasionally, I want to back up pictures I really like before I wipe a phone and send it back to the company.

The most frequent use case, though, is to transfer to my PC pictures I've taken on one phone, of another. I use smartphones to do review photography, and it's a great way to test out a phone I'm reviewing.

Before Phone Link, I'd have to use a USB cable to connect my phone to my computer β€” approving the connection on my Android's end, because they're always annoyingly suspicious β€” and drag and drop all the relevant pictures into a folder on my computer. It's not an especially onerous process β€” it's a lot quicker than when I used to use Google Drive to transfer pictures, for instance β€” but it takes a little while of fiddling with my phone and digging out a cable to work.

Not so with Phone Link. Its Photos tab shows a big old list of all the pictures you've taken recently, giving you options to save them to your PC, open them in an editing app, and share them with others.

These pictures appear as soon as you take them, as long as your phone is on the same Wi-Fi as your computer. I've become used to taking photos in one room of my home, and entering my office, to see them linked up on Phone Link, ready for an edit. When I've got PC notifications turned on, I can even hear the 'bong' of my computer telling me they've arrived.

Phone Link also lets you browse the contents of your mobile in the Files tab, where it appears in the Devices and drives list alongside any cloud or local drives you have. I don't use my phone to handle non-photo files, but it's a nice touch that'd be really useful if I were in another line of work.

Apps on my PC

The Windows Phone Link Apps menu on the right, and on the left the window for Too Good To Go.

(Image credit: Future)

Ostensibly, one of the main uses for Phone Link is that it lets you open your smartphone apps on your computer. Its Apps page shows you a massive list of every one you have installed on your mobile, and clicking on it opens it in a window.

This doesn't override anything you have going on on your phone; if you're using it as a second screen to watch a YouTube video or act as a music player (one of many ways you can repurpose an old Android phone), the app will open in your PC window alone.

When I first started Phone Link, I tried using it for everything, but often bounced straight off. In many circumstances, using a smartphone is simply more intuitive than using a mouse and keyboard, given that phone apps are designed for thumbs. But over time, I've found a few uses of Phone Link's app windows that are genuinely handy.

As mentioned, one of those uses is as a music player. I can let Spotify hang around as a spare window, ready to skip tracks or change playlists when I want. It's also useful as a way to check apps that don't have PC equivalents, like Too Good To Go or Mubi Go, or ones that do have web functions but are easier on the phone, like my national health service's app.

There's one way that Phone Link saved me hours, though. When I used to work for a company that didn't let you use your work Gmail account on personal computers, Phone Link was my workaround to still see emails on my PC. This saved me ages each day; time that'd otherwise be taken up checking and replying to emails on my phone, or trying to get my decrepit work laptop to turn on.

Naturally, you can manage your calls and texts via Phone Link too. Personally, I don't think I've sent an SMS or made a non-WhatsApp voice call since the 2010s, but I'm sure there are some people who'd find this handy.

I also appreciate a notification list down the left side of Phone Link. This transforms it from being software solely for controlling your mobile to a veritable hub of information from your handset. I'll often keep it up on my second monitor; it makes good use of its space.

Controlling my phone from my computer

A snippet from the Windows Phone Link app, showing phone controls.

(Image credit: Future)

As mentioned, you can use your computer to control your mobile's apps via Phone Link, but you can also use it to change the actual settings of the device itself, which proves itself useful in an entirely different way.

Phone Link lets you monitor your phone status; I can see how it's connected to other devices, what battery it's on, and whether it's currently paired with Phone Link or not. I can even see a little representation of what my wallpaper currently is. All useful to a small degree, but the charge is the only one of those that's seriously useful.

What's more important are the status controls. You can toggle between vibrate, sound, and silent, turn Do Not Disturb on and off, and turn on the media player.

From a cursory mention of the tools, these might not sound that important, but I've found them really useful in a pinch. I'm constantly forgetting to mute my phone before I go on a video meeting, and a quick click of the Do Not Disturb button means I'm not going to have unexpected calls.

As a lazy person, I also love the fact that you can use Phone Link to play a sound from your phone; I'm always doing this instead of spending five seconds actually looking.

My one gripe with Phone Link is that I still need my phone with me to use it. When you start using it each session, you're required to unlock your device and approve the connection. But this is a small price to pay for the transformational effect it's had on my workflow β€” and I hope that you, too, consider giving it a try.

Sick of trying to find a USB and Windows key? Microsoft has just made reinstalling Windows 11 less painful

  • Microsoft's new Windows 11 recovery method is available for Windows Insiders
  • Cloud Rebuild allows users to reinstall Windows 11 and necessary drivers via the cloud, without a USB drive
  • The feature should begin rolling out to users on stable Windows 11 builds

Microsoft is continually making adjustments to its Windows 11 operating system through patches that address user pain points, and, fortunately, its latest move is certainly welcome.

As reported by Windows Central, Microsoft has implemented a new recovery method for Windows 11, known as Cloud Rebuild, which is available to Windows Insider users. Cloud Rebuild allows users to reinstall the operating system and drivers from the cloud without the need for a USB drive.

It's a major step in the right direction for users who need to reset their PCs, whether due to data corruption, malware, or simply wanting to start anew, especially since not all users have immediate access to another device to download a Windows image or a USB drive to install it on.

Unlike the Windows Recovery Environment's 'Reset this PC' option, Cloud Rebuild doesn't allow you to keep personal files, but Microsoft says Cloud Rebuild reinstalls Windows with the appropriate drivers and "without depending on the integrity of the installed operating system".

Notably, Cloud Rebuild can still work when users can't boot into Windows 11, making life easier in a dire situation where the operating system is dysfunctional.

Windows Recovery Environment

The Windows Recovery Environment... (Image credit: Microsoft)

Perhaps the biggest advantage of Cloud Rebuild is for the acquisition of drivers, saving users plenty of time from manual downloads. This comes in handy for Windows 11 handheld gaming PCs, where reinstalling drivers can be slightly complicated, especially without the necessary peripherals being on hand for quick and easy navigation.

Cloud Rebuild isn't available to all Windows users yet, but the gradual rollout phase shouldn't be too far off. Fortunately, it's not a feature that most users urgently require (at least, I hope), so the wait for its arrival in stable Windows 11 updates shouldn't be frustrating.

Microsoft suggests Copilot is the 'button you can press to fix everything' in Windows 11 β€” here's hoping it can fix the company's marketing department

  • Microsoft posted an ad promoting Copilot on social media
  • It said that Copilot is the "button you can press to fix everything"
  • This has elicited quite the outpouring of rage from some folks, and it's not a wise promo given the prevailing climate around AI and Windows 11

Microsoft is catching some flak once again over the topic of AI in Windows 11, following what might be regarded as an overzealous piece of marketing.

Windows Latest noticed that Microsoft's marketing department posted an image across its social media (Facebook, Instagram, and X) which promoted the dedicated Copilot button and the AI assistant it summons.

The text featured in the pic was: "Them: There's no button you can press to fix everything," followed by a reply as if in a conversation that read: "Me: Wanna bet?"

Predictably this has stirred up some controversy, with responses to Microsoft's little ad that range from accusing Copilot of being "AI slop" (or "Microslop") through to comments along the lines of "no one wants this" and similar negativity.

Screenshot of Copilot promotion on social media

(Image credit: Windows Latest / Microsoft)

Undermining the fix Windows 11 effort

This is a particularly poorly timed piece of PR, given that, as Windows Latest observes, Microsoft is finally bringing in the ability to change the Copilot key back to function as Right Control. This is the key that the Copilot button replaced on 'AI PCs' (laptops), but as some people have said, Right Control is crucial to their workflow (and has accessibility ramifications for one-handed keyboard use).

With that change coming to Windows 11 later this year β€” an effective softening of Microsoft's initial stance that you should have the Copilot key and like it β€” this marketing snippet feels even more badly judged.

What's worse here for me is the exaggeration of the usefulness of the Copilot key. The AI can "fix everything" can it? It's a frankly ridiculous statement to make, and yes, I know that's not exactly uncommon in advertising, but you've got to bear in mind your target audience here and the context.

AI in Windows 11 has triggered a lot of bad feeling in the user base since last year, and indeed Microsoft's blinkered focus on pushing AI was one of the reasons that people were up in arms about fixing the OS rather than adding Copilot trimmings. Or in other words, the big fix Windows 11 campaign β€” which is the focus of this entire year for Microsoft β€” was partly the result of all the anti-AI feeling.

So, erm, let's market around the Copilot key being this amazing solve-all feature, shall we? Sounds like a great plan, everyone. Full steam ahead! Let's talk about how great it would be to add more AI into Notepad while we're at it, yeah? (Apologies, I remapped my Copilot key to be a 'Sarcasm' key and it appears to be jammed down right now).

Microsoft also says the Copilot key is a button with "main character energy" in this advert, the problem being that if AI in Windows 11 was a movie, it's been a box office turkey for the software giant so far. Microsoft's hope is that AI agents in Windows 11 will turn things around, but it remains to be seen how that'll pan out.

Meantime, while Microsoft is trying to generate positivity and good vibes around Windows 11 with all its (very commendable) work to fix the OS, it'd be better for the software engineers and designers in the thick of it not to have those efforts undermined by the marketing crew wheeling out unintentional ragebait like this Copilot button nonsense.

Now, I'm not saying that Microsoft's PR team can never mention AI, of course, but this particular snippet on social media is a perfect example of how not to do it in the current Windows 11 climate.

'Pure old-school Windows': Ex-Microsoft engineer shrinks down Notepad to 2.5 kilobytes with 'no bloat, no telemetry, no nonsense'

  • An ex-Microsoft software engineer has created a lightweight alternative to Notepad
  • TinyRetroPad turns back the clock to avoid the bloat Microsoft has introduced to the text editor
  • The engineer observes that the app has no bloat or telemetry, and that it's "just pure old school Windows done right"

Ever long for the days when Notepad was a lean, mean, text editing machine? If so, a software engineer who used to work at Microsoft has just released something you may well be interested in.

The Register noticed that Dave Plummer β€” who was likely one of admittedly many catalysts that sparked Microsoft's fix Windows 11 campaign β€” has created TinyRetroPad. (It's a fork of Dave's Tiny Editor or DTE by Matt Power, which, in turn, was built on the foundation of Plummer's HelloAssembly β€” the world's "smallest possible complete Windows application" no less).

TinyRetroPad is a fully functional text editor in the style of the original Notepad, completely streamlined and with all the bloat removed, so it's, well, tiny as the name suggests, weighing in at 2.5KB.

Plummer explains that he isn't keen on Notepad as it is, and so he "rebuilt it from scratch", with: "No bloat. No telemetry. No nonsense. Just pure old school Windows done right."

Analysis: note to Microsoft – debloat Notepad

TinyRetroPad running showing a text document

(Image credit: Dave Plummer)

In case you weren't aware, Notepad has been accused of being a bloated application for quite some time now, as Microsoft has expanded its features to cover all kinds of bases beyond what you'd expect from what's supposed to be a basic text editor.

Of course, the problem is that WordPad β€” which used to be the app that covered the middle-ground between Notepad and Microsoft's fully-fledged Word β€” was ditched back in 2024. Since then, Microsoft has drafted more and more features into Notepad in what's essentially covering for the removal of WordPad.

The trouble is that this is very much at odds with Notepad's core philosophy of being a lightweight text editor, and Windows 11 users now fear it's being bloated and will eventually end up less and less responsive, and therefore less useful as a quick-and-easy editor that puts a premium on convenience.

What all this means is that some people have abandoned Notepad and searched out third-party alternatives for Windows 11. Of course, TinyRetroPad represents another of these offerings, albeit about as pure and compact an alternative as you'll find.

How is this app so very small? Essentially, the program can be extremely compact because it taps components already installed in Windows.

As Plummer explains: "TinyRetroPad is basically a wrapper around the RICHEDIT50W control from the WinAPI."

So, Plummer notes, if you want Notepad to be "exactly like you might remember" from the Windows XP era, this is what TinyRetroPad does. I think the ex-Microsoft engineer may have a few takers on his hands.

Windows 11 is now 5 years old β€” and for the first time this decade, I think Microsoft's finally onto a winner with the OS

Can you believe that it's now half a decade since Windows 11 was revealed? The operating system was first announced by Microsoft at a press event on June 24 back in 2021 (although the OS was leaked just before that, in typical fashion).

Five years ago today we were told that Windows 11 was inbound as a free upgrade for all Windows 10 users β€” but there was no stampede to adopt it, that's for sure (and the hardware requirements certainly didn't help the cause).

It wasn't until July 2025 that Windows 11 overtook Windows 10 as the dominant version of Microsoft's desktop OS according to Statcounter's figures, but it now holds a comfortable majority of over 70% of that market. As it should do, considering Windows 10 ran out of support last October (and only has a few months of extended support left).

However, putting aside the sluggish pace of adoption and the various problems that have plagued Windows 11 through the years (all the bugs and some notably missing features in the main), I think there's now cause for optimism for the future of Microsoft's operating system.

So, let me share my thoughts and reflect on what has been a half-decade of Windows 11, and tell you why I'm way more positive about the OS than I was last year β€” and why I think that Microsoft is finally on track (with, of course, some inevitable caveats).

The great fix-athon

Man with laptop showing Blue screen of death or BSOD on the monitor screen

(Image credit: Alex Photo Stock / Shutterstock)

Most of my hopefulness about where Windows 11 is heading comes, of course, from the big campaign Microsoft kicked off in March 2026 to fix Windows 11. Since that announcement β€” which I would say is the biggest statement to have been made since the OS was first announced in 2021 β€” Microsoft has very much proven that it intends to tackle all sorts of shortcomings and pain points with the OS.

Taskbar repositioning? We've got it. A much greater level of Start menu customization? Check. Spam removed from Windows search? Yep. More control over Windows updates? Certainly, and in fact way more control than I'd have ever believed might happen, including the ability to put off an update indefinitely, should you wish, on Windows 11 Home.

In fact, Microsoft has hit many wish-list features that I never expected would come to Windows 11, and the extent of the crowd-pleasing measures so far is heartening. These are features that are actually being delivered already, too, they're not just promises.

Furthermore, Microsoft appears to be listening to feedback and requests more closely, and generally engaging more with the community online. There's even a new initiative consisting of a research panel where Microsoft will consult testers directly on how to change aspects of Windows 11.

This genuinely feels like a fresh direction for Microsoft, and a serious commitment to change Windows 11 for the better based on what the users themselves actually want.

A more thoughtful, cautious approach

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The other key driver for optimism with Windows 11 is the way in which Microsoft is taking more care over how the operating system is developed and coded.

Not so long ago, matters were less organized and more chaotic. Cast your mind back to the introduction of Qualcomm's Snapdragon X (Arm-based) chips in Copilot+ PCs back in 2024, alongside which Microsoft brought in a new underlying platform for Windows 11 (complete with the tinkering required to support that Arm silicon). While nothing was ever officially admitted, this is a move that I believe could have at least contributed to the mess that was the 24H2 update, which was laden with a ton of (sometimes very annoying) bugs.

Whatever the case in terms of how those glitches came to be, things have changed a lot since then. Microsoft is now being a lot more cautious with its Arm and x86 strategy β€” Windows 11 is split into two development paths, with the 26H1 update for Arm devices, and the 26H2 update for traditional x86 PCs β€” and the company has switched to use a fresh approach for these annual updates.

Instead of big annual updates β€” the last of which was the problematic 24H2 β€” Microsoft is now deploying small 'enablement packages', essentially very minor bumps to a new version of Windows 11. The actual features, the meat of Windows 11 changes, are pushed out in monthly updates as and when they're ready β€” in sometimes quite tightly controlled, carefully paced rollouts. This more gradual drip-feed of features is a more reliable method of deployment compared to dropping a lot of stuff all at once.

In short, Microsoft has learned its lesson from the nightmarish 24H2 release, which suffered from far too many bugs, to take on a fresh new way of operating. True, there will still need to be big updates at times, when the underlying codebase of Windows 11 has to be changed (quite possibly with 27H2). But it looks like Microsoft wants to mainly stick to compact, easily applied annual updates in the main, with features pushed out elsewhere in general.

Optimism abounds β€” with a notable catch

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Between the ardent push to fix Windows 11 and the better thought-out deployment of features and updates, Microsoft has come a long way, but as I mentioned before, there are caveats here.

It's worth mentioning that while the new system of continual feature deployments, rather than weighty annual feature drops, is commendable (in my opinion), the controlled rollouts of these various features have come in for some criticism. Mainly because they are so cautious in some cases that something like the Start menu revamp (the one from last year, I should clarify, not the current work) took ages for some Windows 11 users to get, and those folks found that rather frustrating.

Part of that caution is likely down to Microsoft's paranoia around bugs, and sadly, the truth is that there are still too many bugs in Windows 11, and some of them are disappointingly weird. And by disappointing, I mean odd things that just shouldn't be happening.

I only need glance back to last weekend for one such example where there was a glitch with the Recycle Bin whereby the delete confirmation dialog (when junking a file from the bin) showed the internal file name instead of the proper name. While this only applied to the dialog box β€” so it was hardly an important or dangerous glitch β€” it was confusing some people, and more to the point, this sort of thing shouldn't be happening in the release version of an operating system.

This kind of bizarre slip-up also leads to folks blaming AI for being involved in Windows 11 coding. And while there is absolutely no evidence for that, it's the very nature of the strange bug that means people will easily jump to these conclusions when Microsoft has previously admitted AI is used to quite an extent in programming its software.

Whatever's at fault, Microsoft still needs to have better processes in place to catch these kinds of glitches, and other more critical bugs which have turned up in Windows 11 this year.

One thing I've called for in the past is a commitment from Microsoft to confirm that it's addressing its quality assurance processes, and improving bug squashing, and this is a notably missing part of the fix Windows 11 campaign. A vital part, in fact, I'd argue, for better stability going forward which is one of the big overarching goals (alongside better performance, and those crowd-pleasing feature additions).

Still, all in all, I've got to underline that right now, I'm as optimistic about Windows 11 as I've ever been. If Microsoft can tackle the bug blot on the OS landscape, and keep on listening to users β€” and its new research panel of testers from the community β€” Windows 11 could be in great shape come next year.

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