• Microsoft is eating humble pie over its unrealistic RAM recommendations
• It has deleted articles that pushed 32GB as an ideal or 'no-worries' loadout
• Apple is also feeling the heat in the RAM crisis, with rumors that it's struggling to secure an alternative source of memory supply from China

There are some fresh twists with the RAM crisis hitting some big tech companies, as Microsoft has backtracked on its previous memory recommendations, and even Apple is apparently finding it difficult to cope with the scarcity of memory.

Let's discuss Microsoft first, and as Windows Latest pointed out, the company has been busy backpedalling on previous memory recommendations now that the RAM crisis – which just keeps getting worse – has made those suggestions look foolish.

Microsoft previously had support documents in its Windows Learning Center which have now been removed, and Windows Latest highlights two of them. One was about optimizing your gaming PC, and it advised that "32GB is ideal for serious players who run the most demanding titles" (albeit the article also said 16GB was "plenty" for most games).

Another piece said that 32GB of RAM was the "no-worries zone", and that article was also quietly deleted as there was some backlash against this, given that it was published when the price of system memory had become ridiculous. (And buying a 32GB kit was very much a worry for your wallet).

The links to those articles now redirect to the home page of the Learning Center, and Microsoft is evidently trying to forget about pushing 32GB of RAM as an 'ideal' or 'worry-free' target for memory on your PC.

More broadly, since Copilot+ PCs were launched and the AI features for these devices made them require 16GB, Microsoft has obviously been keen to have that as a baseline memory configuration. Except now, a change of stance is necessary, as with the RAM crisis reaching alarming new heights, Microsoft has been forced to enact huge price hikes with its Surface devices.

And of course, the latest twist with that Surface hardware is that Microsoft has brought back 8GB models with last year's Surface Pro and Surface Laptop. Which makes it kind of difficult to push 16GB as a minimum, let alone make suggestions that 32GB is where it's really at for properly smooth performance.

The abandonment of these Learning Center articles is hardly surprising, then, and Microsoft is also addressing how speedily Windows 11 runs with 8GB of memory (not quickly enough currently). One of its promises with fixing the OS was better performance with a leaner RAM loadout, and Microsoft just made it clear that the company is now actively working to make Windows 11 run better with 8GB before the end of the year.

This has become a vital goal, really, when you consider that Apple has pulled off a commendable showing of performance with its MacBook Neo that packs 8GB of RAM. That was effectively a gauntlet thrown down for Microsoft – something of a declaration that macOS is coming to try to take Windows 11's market share – and one that the Windows maker had to respond to (which became clear enough when Microsoft went on the attack against the Neo).

Apple turnover: China play rumored to end in a fumble

Speaking of Apple, Microsoft isn't the only tech giant being buffeted by the rising costs caused by the RAM storm. While it has had a big success with the Neo, the challenge for Tim Cook's firm – soon to be John Ternus's, of course – is to maintain that momentum, and by all accounts, that's proving a tricky task.

Recent Mac price hikes have caused a good deal of pain – taking some of the wind out of the good ship Neo's sails – and Apple is trying to secure its RAM supply lines for the future, with rumors abounding that it's turning to Chinese chip makers to find extra production capacity.

The latest speculation, however, is that according to a report from Digital Daily (a Korean tech site, via Wccftech), Apple has floundered in negotiations with Chinese memory giant CXMT.

Apparently CXMT has strong enough domestic demand that it doesn't have to offer more attractive pricing to Apple. Essentially, CXMT is holding the line and has "insisted on prices that were higher or similar to those offered by Samsung or SK Hynix" (bear in mind there may be nuances lost with the translation of the article).

You get the message, though: Apple is failing to obtain better deals on mobile DRAM, which includes LPDDR5X, for its iPhones (and that RAM is also used in its MacBooks, of course). And CXMT was supposed to be an escape route from the difficulties of getting enough RAM inventory from Samsung and SK Hynix (and also Micron, a key supplier for Apple), but it seems like a dead-end for now.

At least if this report is correct, but analyst Tim Culpan has also written a short post which backs up the notion that Apple is in trouble here. Culpan writes: "Apple and its suppliers are scrambling to get enough memory chips for its upcoming release of new iPhone models."

'Scrambling' is a word that evokes quite a sense of panic, and indeed with the iPhone 18 models – and the foldable offering – not much more than a month away from launch now (in theory), I'd bet there are some heated words flying here and there. Culpan notes: "Assemblers are working with Apple to rush shipments of DRAM used in mobile devices."

That report is specifically about smartphones, mind, but this same situation applies to mobile RAM that's also used in MacBooks.

The overall theme is more RAM misery all round, which is hardly a surprise given all the negative news we've been hearing on the grapevine of late. GPU pricing has been the latest round of doom and gloom over the past week or two, and I don't think the pessimistic news is going to stop flowing for the foreseeable.

It's not bad news for everyone, though. A source in the semiconductor industry told Digital Daily that: "With the general-purpose DRAM floor remaining unbroken and Samsung and SK Hynix monopolizing the lead in high-value AI memory such as HBM4, the operating profit margins and global market control of the domestic semiconductor sector are expected to rise even more steeply in the second half of the year."

So, it's a familiar story: profits will be on the up and up for memory makers, while consumers will be suffering the pain of the hikes. Apple's purported rush for RAM supplies as the clock runs down on the iPhone launch window is a particularly worrying sounding story, one that doesn't bode well in terms of avoiding more Mac (and iPhone) price rises in the future. Neither can we rule out more Surface price rises, or other laptops for that matter.

With back-to-school season in the air, you might be looking to stock up on a new Mac for college. But doing so can be a confusing affair, with many different models and configurations to choose from, and you can waste a lot of time trying to work out what’s best for your needs.

To skip all the bother, just give our guide a read. We’ve put together everything you need to know, from which Mac is best for you to how to get those all-important student discounts. You’ll be kitted out and ready to go before you know it.

How to choose the right specs for your Mac

When you buy a Mac, there are a few specifications you need to choose, including the chip, memory and storage. You’ll also need to pick a color and, with some Macs, extra options like the display coating and power adapter.

The first three factors — chip, memory and storage — are the most important, and the ones where there’s the most to learn.

We’ll start with the chip, which determines how powerful your MacBook is. More powerful and more recent chips will generally be better, and the higher the chip’s number, the more recent the generation it belongs to.

The chip usually comes in a few different tiers. There’s the baseline option, such as the M5, M4, M3 and so on, then Pro chips like the M5 Pro, M4 Pro and M3 Pro. Then there are Max chips, including the M5 Max and M4 Max. The most powerful level is the Ultra, and it’s limited to desktop Macs like the Mac Studio. The latest version there is the M3 Ultra.

Apple’s chips combine CPU, GPU and memory onto a single system on a chip (SoC). The CPU and GPU will have their own core counts, and the more cores you get, the better able the chip is to handle difficult workloads.

So, which do you need? The baseline chips will be more than enough for essay writing and basic research. On the other hand, you might want a Pro or even Max chip if you’re doing anything that involves complex apps, data processing or graphics work.

As for memory, this is built into the SoC, but you can increase or decrease it separately from the chip selection when configuring your Mac (although it’s worth noting that some memory amounts require upgrading to a more powerful chip). More memory helps speed up multitasking and is also useful for demanding workloads.

The amount of storage you choose depends on how long you want to keep the Mac, how much of a digital hoarder you are, and the type of things you’ll be storing. Run lots of large apps or work with high-resolution video files? You’ll need lots of storage.

Here, it’s best to err on the side of caution, as it’s very difficult (although not impossible) to upgrade your storage once you’ve bought your Mac. While it can be done, it’s not for the faint of heart.

One alternative is to plug in an external storage drive to give yourself extra space. This isn’t optimal, though, as it’s one more thing to carry around, and if it becomes accidentally disconnected, you could suffer data loss.

Make sure to regularly back up your Mac, either using an app like Time Machine or with a cloud service like Backblaze.

How to get Apple’s student discount

Apple has a special education store for students, teachers and more. Here, there are various savings available, depending on the product. For example, the MacBook Neo is priced at $599, down from the regular $699 price (bringing it back to the price it had when it launched, before Apple’s recent price rises).

Apple says that student discounts are available to “current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels.” You’ll need to verify your student status, which you can do online or at an Apple Store.

Student savings can be had on more than just Macs. In total, the discounts apply to:

• Mac
• iPad and select accessories
• Apple Watch
• Displays
• AppleCare+ for Mac
• AppleCare+ for iPad
• AppleCare+ for Display

Apple says to look out for the mortarboard icon, which indicates a product bought through the education store is discounted.

You get all the same perks as if you were to buy through Apple’s regular store. You can pick components and colors, trade in an old device, personalize your device with engraved monograms and emojis, pay in full or over time, and more.

The three best Macs for back to school

Here, we’ve picked three Macs that we recommend the most for students. All three are Apple laptops, which will be perfect for carrying to lectures and around campus. Note that if you don’t have many lecture hours or are studying from home, you might want to consider the Mac mini, which starts at $699 in Apple’s education store. It’s a brilliant computer with an affordable price tag, but as it requires an external display, it’s not ideal for lectures and seminars.

MacBook Neo

The MacBook Neo is the perfect option for students on a budget. The default model comes with 256GB of storage, an Apple A18 Pro chip and 8GB of memory. It costs $599 from Apple’s education store, marking a saving of $100 over the regular price.

If your school or college work mostly involves writing essays and researching online, the MacBook Neo is exactly what you need and will be able to handle everything you do. The only question is whether you should upgrade to 512GB of storage — doing so also adds a Touch ID button to the keyboard, which is a handy way to log in and verify purchases.

MacBook Air

Stepping up, a solid mid-range option would be the 13-inch MacBook Air with M5 chip. You can choose between M5 chips featuring an eight-core GPU or a 10-core GPU, but we’d stick to the former — if you need more graphical power, the MacBook Pro will be a better option, which we’ll come to later.

Next, you can choose between 16GB, 24GB and 32GB of memory. The option you choose here depends on your workloads, but generally 16GB will be enough for most students. Again, if you need more, go for the MacBook Pro.

As for storage, the entry-level M5 chip is locked to 512GB of storage. To get more, you’ll need to upgrade to the higher-end M5 chip, which ups the price. Consider how much storage you need before making this move — if you have an existing computer, see how much you’re using with that. Bear in mind that you can’t change the internal storage after purchase, so if in doubt, opt for more.

Finally, there’s the matter of the charger. The M5 MacBook Air comes with a 40W charger that can handle loads up to 60W. If you want fast charging, which Apple says can power your laptop up to 50% in about 30 minutes, you’ll need the 70W option. This adds $20 to the cost.

MacBook Pro

For the most demanding student workloads, you’ll want to look at the MacBook Pro. Our recommendation is to start with the 14-inch model with M5 Pro chip. Skip the nano-texture display for now — it’s a nice addition, but unnecessary for students on a budget.

Do upgrade to the M5 Pro chip, however, or the M5 Max if you know you’ll be doing really heavy work that requires a lot of computing power. Unlike the MacBook Neo and MacBook Air, the MacBook Pro has built-in fans that mean it has a far superior cooling system that is much better equipped for demanding jobs. With that at your disposal, you can pick a beefy chip if you need it.

With the M5 Pro, your choices for memory are 24GB or 48GB. The former should be enough for most, but if you’re unsure, step up to the higher amount. While there are other options, including 36GB, 64GB and 128GB, these require swapping the M5 Pro for an M5 Max and paying a much higher price.

The configuration we’ve picked so far comes with 1TB of storage included, which is enough for most people. That said, anyone working with large photos and videos, high-grade apps or machine-learning models will likely need more space.

Finally, there’s the issue of the charger. The default option is 70W, which isn’t enough for fast charging (the MacBook Pro uses much more power than the MacBook Air, where 70W is enough for fast charging). Seeing as the 96W upgrade costs just $20 more and enables both fast charging (empty to 50% in about 30 minutes) and High Power Mode, we think it’s worth it.

Back to school season is here, with students preparing to head to school and college up and down the land. If that’s you and you’ve got one of the best Macs ready to take with you, you might be thinking about kitting it out with some handy accessories. While Apple’s Macs are brilliant devices, they can often be taken to another level with the help of some choice add-ons.

Here, we’ve put together some of the best Mac accessories for heading back to school, from protective bags to keep your Mac safe to useful extras that bring new features and comfort to your Mac experience. Each one is a worthy addition to your setup.

And don’t forget, if you’re getting accessories from Apple itself, be sure to look on Apple’s education store for special student discounts. Many third-party retailers also run back-to-school sales, and these often cover more than just Apple products, so don’t forget to shop around before you pull the trigger.

Laptop backpack: Timbuk2 Authority Backpack

With all the traveling to and from lectures — not to mention flights if you’re studying far from home — student life can take its toll on your Mac. That’s why it’s important to keep it protected to ensure it lasts as long as possible.

A great option is the Timbuk2 Authority Backpack, which is our pick for the best laptop backpack money can buy. It can hold a MacBook of any size, so whether you get a MacBook Air or a MacBook Pro, you know it’ll be safely stowed inside. It’s also got a dedicated iPad pocket and tons of extra storage for all the accessories you might need to carry.

There’s plenty of padding to protect against damage, and it’s also extremely comfortable to wear, even when loaded up with all your kit. And with special protection against downpours and showers, it’ll keep its contents dry and safe come rain or shine.

Portable power bank: Anker 737 Power Bank (PowerCore 24K)

Arrived at a lecture only to find your Mac is about to run out of power? Ensure that never happens again with the Anker 737 Power Bank (PowerCore 24K). This portable battery will keep your laptop juiced up and has enough charge for several other devices to boot.

With a massive 140W of output, it’s got enough power to charge up a MacBook Pro and an iPhone and still have extra left over. With three ports, you can hook up several devices at once, and the built-in display tells you the power bank’s battery health, output level from each port, and how much charge it’s got left.

It’s also safe to take on planes, which is good for students traveling home, and its cuboid shape makes it surprisingly easy to pack into tight corners. It’s capable, well designed, and could be just what you need when your battery is running low.

USB-C hub: Satechi OntheGo 7-in-1 Multiport Adapter

While the MacBook Pro comes with HDMI and an SDXC slot alongside USB-C ports, it’s one of the few Macs to offer anything more than USB-C. If you’ve got a range of incompatible accessories, you’ll want a hub to put things right.

The Satechi OntheGo 7-in-1 Multiport Adapter is a USB-C hub that can do exactly that. It plugs into a USB-C port on your Mac and offers a range of extra connectivity, including two USB-A slots, a USB-C port that can deliver up to 80W of Power Delivery juice to your devices, an SD card reader, a microSD reader, HDMI 2.0 and Gigabit Ethernet.

But it’s about much more than its connectivity. This device’s clever design and extendable cable make it incredibly portable, while its included magnet allows you to quickly snap it to a surface without the risk of losing it. It’s an ingenious product that solves a problem and looks good while doing so.

Monitor: BenQ PD2706QN

As a student, chances are you’ll be spending a lot of time working on your Mac. But if that means hunching over a MacBook for hours on end, you’ll quickly feel the strain. Take it from me — I used to work exclusively on a laptop, but suffered terrible back pain until I bought myself an external monitor that vastly improved my ergonomic situation.

Our pick here is the BenQ PD2706QN. Not only will it help create a more comfortable work situation, but it boasts excellent features that are worth having in their own right.

That includes an expansive 27-inch display size with a 1440p resolution and 100Hz refresh rate, which combine to make on-screen content sharp and scrolling smooth. It offers excellent color accuracy, hitting 95% of the P3 color space, and with 90 watts of Power Delivery, it’s got enough output to keep any MacBook powered up directly from the monitor itself. We also love its Nano Matte coating option that vanquishes reflections in a pinch.

For a more affordable option, there’s the BenQ GW2486TC, which is one of our favorite MacBook Pro monitors. Its 23.8-inch frame and 1080p resolution are a little lower than the PD2706QN, but it’s a well-built display with excellent ergonomic customization that won’t break the bank. That makes it one of the best monitors on the market.

Obviously, an external display isn’t particularly practical for going to lectures, but if you spend a lot of time working in your dorm, it can be a lifesaver.

Laptop stand: Lamicall Laptop Stand

If you don’t want an external monitor but are still in search of something to boost your ergonomics, consider a laptop stand. These raise your MacBook to a more comfortable height without the expensive of an additional screen.

Our choice here is the Lamicall Laptop Stand, which is sized to fit any MacBook available. The key thing with any laptop stand is you need it to not only raise your device, but to do so safely, and that’s exactly what you get here. Lamicall’s product features a solid base to prevent it from tipping over and rubber pads that firmly keep your laptop in place.

Yet at 3.25lbs (1.47kg), it’s light enough to carry with you, and it folds down to easily fit into a backpack. It also comes fully assembled, negating the need to put it together when it arrives. Those factors all make it an ideal option for students.

Mouse and keyboard: Logitech MX Master 4 and Gamakay TK75 V2

An external mouse and keyboard are a must if you raise your Mac up to a new height, as you won’t be able to use your Mac’s built-in keyboard in its new position. But they also come in handy even if you don’t use a stand by bringing extra features and comfort to your setup.

If you’re looking for a mouse, your best choice by far is the Logitech MX Master 4, the latest entry in the incredibly popular MX Master range. Its ergonomic shape is complemented by a handy thumb scroll wheel and a gesture button that lets you move the mouse to activate native macOS gestures. Its main scroll wheel can also automatically switch between ratcheting through individual notches and spinning freely.

As for a keyboard, you can’t go wrong with the Gamakay TK75 V2, which is one of the best keyboards you can buy. Its mechanical switches are supremely comfy and surprisingly quiet, meaning you won’t disturb anyone around you, and it looks great too with its attractive design. The price is affordable and it’s compact enough to lug across campus without a worry.

Bonus: AppleCare+

With all that traveling to and from lectures, you might be concerned about bumps and bruises — or worse — heading the Mac’s way. If you’re concerned, Apple’s AppleCare+ program covers the company’s devices and can provide some peace of mind. It’s not a physical accessory, but it can be a worthwhile addon for your Mac.

AppleCare+ allows for unlimited accident repairs, including drops and liquid spills, plus 24/7 priority support from Apple. All repairs are done with genuine Apple parts so you know you’re getting quality. The price you pay for AppleCare+ depends on the Mac you get — for instance, coverage for a MacBook Pro costs $10.49 a month or $104.99 a year.

Apple also offers AppleCare+ with Theft and Loss as an optional extra. Here, you get coverage if your device is lost or stolen, and you can make up to two claims every 12 months. Note that this only covers iPhones, iPads and Apple Watches — not Macs — so it’s mainly useful if you have these devices rather than as coverage for your Mac or Mac accessories.

Finally, there’s also AppleCare One. This covers up to three products (including ones you already own) and includes theft and loss coverage for iPhone, iPad and Apple Watch with up to three claims every 12 months. It costs $19.99 a month. Additional products can be added at any time for $5.99 a month each.

• Apple is rumored to be planning to rent Macs, as well as iPhones and other devices, to consumers
• 'Apple Upgrade' will allow you to pay via a subscription (with financing handled by Klarna), and buy the device eventually if you wish
• This is seemingly Apple's way of sidestepping the RAM crisis and keeping Mac sales going, as we're also hearing about frightening memory price hikes from Framework

We're seeing the continued fallout from the RAM crisis, with Framework outlining plans to deal with massive increases in the cost of memory, while Apple is rumored to be about to unveil new way of selling you a Mac in order to cope with ever-higher sticker prices: it'll rent you the PC.

Let's start with Apple's apparent plan, which is detailed in a report from Bloomberg, in which Mark Gurman tells us that Apple is preparing to launch a device-leasing scheme for consumers in conjunction with Klarna (on the finance side).

We're told this will be announced on July 28 and it'll be called 'Apple Upgrade'. The sell (ahem) is that you can regularly upgrade your rented hardware, as well as avoiding taking a huge dent to your wallet with the sizeable outlay required to buy many Macs these days.

This won't just be for Macs, mind you, but also the iPhone, iPad and Apple Watch, with most models of all this hardware seemingly set to be included. It sounds like it might be a US-only initiative to begin with, but it could come to other regions later.

Apple Upgrade will seemingly work as a subscription over a 36-month term (or 24 months for iPhones and Apple Watches), although there'll be an option to pay off the device early and buy it outright (or upgrade to a newer model early). When the end of the subscription is reached, you can either return the Mac and upgrade to a newer model on a new financing agreement, or just keep it (with a final payment, naturally).

As mentioned, Klarna is apparently running the finance side, and applications for Apple Upgrade will be subject to a soft credit check.

This new scheme will supposedly take the place of the iPhone Upgrade Program and Apple's standard financing. The former offers a way to buy an Apple smartphone on monthly payments direct from the company (with 0% interest), but there's no Mac equivalent.

Gurman says of the Apple Upgrade scheme: "Apple plans to advertise the program as a way to have lower payments versus current financing programs." The leaker also clarifies that Apple Upgrade won't include AppleCare (unlike the iPhone Upgrade Program, which does).

Some of Apple's cheaper devices won't be eligible for this rental scheme, too, and that includes the MacBook Neo, as well as the Apple Watch SE, entry-level iPad, and iPhone 16.

As for the move with Framework laptops, this was revealed in a blog post that Tom's Hardware noticed. The notebook maker said that with its Framework Laptop 13 Pro: "We recently received a cost update from our LPCAMM2 [laptop memory] supplier that goes far beyond anything we had predicted and anything we're able to absorb without placing our ability to operate at real financial risk.

"Rather than the low-to-mid double digit percentage increase we had forecast from Q2 to Q3 on LPCAMM2 costs, we received prices that are more than double that of the prior inventory we had brought in."

Framework is doing its best to cope (in a commendably transparent way), and is adjusting existing pre-orders as is necessary. That means dropping some 64GB orders down to 32GB, charging the original 32GB price — and the same for 32GB orders going down to 16GB, maintaining the original price for the latter.

Pricing for the 32GB module hasn't quite doubled, but it's up 82% (with Framework absorbing some of the increase), and a 64GB module is up 88%. This means the latter nugget of RAM is now an eye-watering $1,600 in the US, and £1,600 in the UK (yes, nugget seems an increasingly appropriate term these days).

Analysis: own nothing, be happy

Unfortunately, July has brought us a clear picture of the RAM crisis getting worse. We've just been hearing about DDR5 memory seeing a notable uptick in pricing (after plateauing somewhat for a few months), and the boss of a big chip maker has informed us that things are going to get much worse, with 2027 set to be the 'worst year' in the RAM industry's history no less.

Framework's story of a doubling in laptop memory cost is a truly worrying hike on top of all this, and doubtless we can all still recall Apple's price hikes that arrived at the end of June. Particularly those of you who were mulling a Mac purchase, and are regretting not pulling the trigger before the increases were ushered in.

Seemingly Apple has a solution to the RAM crisis, though, but this rental plan hasn't gone down well online. Yes, you can imagine the reaction to this on social media – one Redditor observes that it's "one step closer to owning nothing" (as in 'own nothing and be happy') – but in fairness, this is still a rumor. Although given the details, and the apparent proximity of the launch, it sounds fairly cast-iron – but we shouldn't jump to conclusions.

A lot of how any rent-with-an-option-to-buy scheme will play out is going to depend on the pricing Apple (and Klarna) attaches, and the world out there on social media fears the worst. I don't blame the doubters, frankly, and particularly those who are worried that the final instalment to buy the Mac (or other Apple device) will be punishingly high. Generally speaking, this is, of course, the way these lease agreements tend to run, and the same will likely be true of the option to exercise an upgrade before the current lease is up.

What's interesting is that last week, I spilled my thoughts on how I was worried that Mac sales were going to flag, and how Apple's in a bit of a tricky situation in terms of combating this. Between MacBook holdouts, the continued RAM crisis, and cynicism around an apparent renewed focus on AI from Apple, the Mac waters are getting seriously choppy.

I didn't expect to have a (theoretical) answer so soon, and apparently now we know how Apple plans to keep Mac sales buoyant. The devil will be in the details of the Apple Upgrade scheme, assuming it happens, but the overriding online speculation for now remains that the terms of the rental plan will be more likely slanted in a hellish direction than a heavenly one.

• We just got a fresh info dump on Apple's incoming Macs from Bloomberg's Mark Gurman
• It includes the claim that the MacBook OLED may be on track for a debut later this year, and that it's now being tested with macOS 27.1
• The laptop would have the M5 Pro and Max chips, with a follow-up potentially arriving as early as the end of 2027 with the M7 Pro and Max

Apple will likely launch a whole load of new Macs over the next couple of years, and if you were wondering about the MacBook OLED, seemingly this laptop remains on target for a possible launch later this year.

Mark Gurman spilled a whole lot of info and updates in a Bloomberg report that details Apple's upcoming Mac overhauls, and how things stand right now (as ever, sprinkle seasoning on this liberally).

The model that many people are interested in is that MacBook OLED which will be a high-end effort in 14-inch and 16-inch sizes, sporting a touchscreen for the first time (not everyone's so keen on the latter, mind). They will pack the M5 Pro and M5 Max chips, not the M6.

Gurman says that this MacBook is currently being tested with macOS 27.1 by Apple, and that the device "remains on track for release between the end of this year and early next year". The leaker had previously asserted that we're looking at a late 2026 or early 2027 release (although there's a nuance here that I'll come back to shortly).

What about M6 MacBooks? We'll seemingly get a refresh of the low-end MacBook Pro 14-inch this year that packs the M6, and this will be the first launch to use the next-gen silicon. There will be new iMacs with the M6, too, all of which are supposedly arriving this fall (likely around October 2026, in other words, give or take a month).

The MacBook Air isn't being ignored, of course, and Gurman informs us that a refresh of this consumer lineup is coming in early 2027, with 13-inch and 15-inch models that "closely resemble the current version" — so don't expect much in the way of change.

Another MacBook Pro launch is, he says, planned for 2027 in the form of an entry-level 14-inch laptop with a new design that will be similar to the high-end OLED models, but this will have a major upgrade with the M7 (vanilla) chip.

Unsurprisingly, he adds that a refresh of the popular MacBook Neo is underway, which upgrades to an A19 Pro chip and offers more memory (new colors will be added, too).

Further down the line for MacBooks, there might be a more radical change coming for the MacBook Air, with an OLED take on the notebook that Gurman says could arrive in 2028, while a follow-up to the high-end MacBook OLED should debut between the end of 2027 and early 2028, with an upgrade from the M5 Pro and Max to the M7 Pro and Max.

Apple is also working on an iMac with OLED, Gurman believes, and we've heard about that before. (Much of this rumor dump is confirmation of previous speculation, it should be noted, with updates on timelines).

Gurman also tells us to expect refreshes in the realm of the Mac mini and Mac Studio. He claims the Mac mini is in testing with M5 Pro and M6 processors, while Apple looks to be going with the M5 Max and M5 Ultra for the Mac Studio. These would be trickier launches for Apple given the RAM crisis, and the need for beefier memory configurations causing additional headwinds for these particular Macs. Due to this, the launch timeframes for these purported products are, Gurman says, still up in the air.

Analysis: on track – but out of touch?

There's a lot in the pipeline, clearly, but the most interesting update here is that the high-end MacBook OLED is apparently still on target, and we could see it later this year – potentially in just a few months. Remember that not so long ago, Gurman appeared to waver on the idea of this touchscreen MacBook arriving in 2026 at all, but it seems that this is still very much in the cards (although not guaranteed, by any means).

This device is notably still missing a name, and the leaker isn't referring to it as the MacBook Ultra, as the broader rumor mill has been doing. That it packs the M5 Pro and M5 Max chips makes sense, because there will only be a vanilla version of the M6, according to what Gurman's heard on the grapevine before – Apple is apparently skipping swiftly over that generation to get to the M7 and more powerful AI capabilities therein. The follow-up to the high-end MacBook OLED will carry the Pro and Max chips from the M7 family, as noted.

In this report Gurman frames all these revamped Macs as Apple looking to "capitalize on demand for powerful laptops and desktops fueled by the artificial intelligence boom", underlining the recent emphasis the leaker has placed on how important AI is for Tim Cook's company now.

Predictably, this notion hasn't gone down well with some Mac fans, and the idea of a touchscreen on a MacBook (with that incoming OLED model) remains contentious, too, based on feedback from social media.

One Redditor puts it in particularly strong terms: "Touchscreen laptops are disgusting. I cannot fathom anyone actually using them. The ergonomics make no sense, the fingerprint factor is horrible, the OS is not built around touch the way tablets or phones are. Why are companies actively pursuing this technology in 2026?"

Another says: "Apple is entering 'the touchbar phase' again. Dark days lay ahead. I'll wait until they inevitably walk back whatever changes they make."

So, while people love the idea of an OLED, the fact that it's touch-capable is certainly dampening enthusiasm in some quarters, not forgetting that it'll add to the price tag, which is one of the other big fears about this laptop.

Apple's MacBooks seemingly have some big changes on the horizon. One of the biggest is the rumored MacBook Ultra packing that OLED screen, and this is something to be excited about, don't get me wrong. Well, worries about the price aside, and wider issues around Mac pricing overall, but there's something I'm more concerned about now.

Namely the direction in which Apple is heading with its M-series silicon, following the latest rumor dump from prolific leaker Mark Gurman. In last weekend's Power On newsletter for Bloomberg, Gurman dropped a whole lot of fresh info about Apple's CPU roadmap and the incoming M6, M7 and M8 chips.

The leaker tells us — and bear in mind, this is all just rumors, but eye-opening speculation nonetheless — that Apple is doing something very different with the next range of M silicon. The M6 will consist of just a vanilla chip, with no more powerful variants, which isn't something Apple has ever done before — there's always been a Pro and Max version (if not an Ultra, too).

This is because Apple apparently wants to usher in the M7 series more swiftly, with the M6 debuting late this year and the M7 following in the first half of 2027, just six months (or so) later. The M7 will have a full complement of Pro, Max and Ultra chips, the former two following at the end of 2027, with the Ultra in 2028. Gurman believes this is Apple's current plan and the reason for rushing to get to the M7 is AI.

Cue multiple groans, no doubt. Gurman theorizes: "The reason for this break with tradition: AI. Apple had been planning major neural-processing upgrades for the M7 family and ultimately decided those improvements were important enough to justify accelerating the next generation rather than completing the M6 lineup."

We're further told that beyond this, Apple is "already developing M8 chips with even greater AI capabilities" to land in 2028.

Gurman concludes: "The takeaway is that AI is no longer just another feature Apple's chips need to support. It is now shaping how those products are designed and when they are shipped."

A wise path to follow?

So, what am I worried about here exactly? Obviously there's a strong suggestion that AI is taking much more of a center stage role with Mac chips, and given what's currently going on with MacBooks, I've got to wonder about the wisdom of this — and how it might affect Apple's PC sales.

Currently Mac sales are strong and considerably buoyed by the launch of the MacBook Neo in March 2026, a budget laptop that has undoubtedly flown off the shelves. However, Apple's recent price hikes have poured cold water on those sales prospects to an extent, even hitting the MacBook Neo, which went up by $100 in the US (£100 in the UK, and AU$150 in Australia).

Granted, while it's odd for a device to get a price rise like this so soon after launch, given the demand around the Neo, it's not going to be sidelined with this increase (although the upper-tier model with 512GB storage now looks shakier and out of budget territory, frankly). The harder pill to swallow is the harsher MacBook Air price hikes, and as we pointed out a few weeks back, some wallet-friendly Windows 11 laptops now look a lot more tempting after Apple's price increases.

Looking on Reddit, it's not hard to find a lot of unhappiness about the MacBook price hikes. There's considerable angst from some people who were thinking of pulling the trigger on a new Apple laptop, and then watched those price increases swoop in, and are now feeling the opposite of buyer's remorse (holdout's regret?). Some of those folks are acting with their wallets, closing them and vowing to wait for a better buying opportunity now that they've missed the boat, as it were.

That could be a long wait, though. Of late, we're hearing a lot of gloomy news about the RAM crisis getting worse later this year, and in 2027 — maybe a lot worse. The memory supply situation is what caused Apple to jack up Mac prices, of course, and it's difficult to see how the MacBook maker will continue to weather this storm if it worsens next year, given that its resources in terms of built-up inventory of RAM (or SSDs) are clearly running dry (or have run dry).

Rumors have continued to persist about Apple potentially tapping Chinese memory chip makers for its RAM needs, as an alternative to the big three mainstream suppliers (Micron, Samsung, SK Hynix). That's a worrying development in itself, and it's doubtful whether even Tim Cook can pull off navigating that kind of negotiation before he leaves his Apple CEO role (there are various possible hurdles to clear and governmental complications, put it that way).

Diving into AI headfirst

I don't think any of this bodes particularly well for next year's Mac sales given the prospect of pressure around more price hikes (although yes, other PC makers face the exact same unfavorable conditions). And then we come back to this apparent renewed focus on AI, which hasn't gone down well on Reddit and other social media.

Here's one Redditor who sums all this up neatly: "I was about to buy a new MacBook to replace my M1 Pro with an ailing battery and small storage. But then Apple jacked up the prices by almost 20%. And now they are diving into AI headfirst. It might be time for me to look at Framework laptops."

There's a strong backlash against AI right now, whether that's about sprawling data centers and them chugging huge amounts of power, or Copilot in Windows 11 and indeed Apple Intelligence. So, it's no surprise that the idea of "diving into AI headfirst" has been greeted by a lot of skepticism.

What exactly is Apple Intelligence going to serve up in terms of compelling features in the next year or two? The trouble is that this feels very much up in the air, yet Apple is supposedly building its Mac strategy around this now. It seems like a bit of a leap into the unknown to say the least, and I'm not surprised that it's making Mac fans nervous.

Okay, so this AI focus is still just a rumor, although Gurman is one of the more reliable Apple sources out there, and it appears to be a well enough fleshed-out piece of speculation. Even if it's true, Apple may yet switch away from this course, but for now, I'm struggling to find the logic of shifting to a heavier AI focus so soon.

Maybe the reasons for this will become clearer as we see how Apple Intelligence develops in the near future. However, in the meantime, I think there are reasons to be concerned about Mac sales potentially flagging next year, between disgruntled MacBook holdouts, the continued RAM crisis, and cynicism around Apple's apparent new AI-led approach.

• Apple has raised prices across multiple categories in Australia
• The MacBook Neo has lost some of its entry-level appeal
• The move follows rising RAM and storage costs

Australian shoppers looking for EOFY offers, or waiting for early Amazon Prime Day tech deals, now have another price shift to factor in. Apple has raised local prices across several major product categories, including the new MacBook Neo, MacBook Air, iPad range, Apple TV 4K, HomePod mini and more.

The timing is awkward, but it also hasn't come from nowhere. Apple has usually been better than most tech companies at absorbing supply chain pressure before it reaches shoppers, though the current RAM and component crunch has been dragging on for long enough to change that calculation.

The warning signs came last month, when Tim Cook flagged "significantly higher memory costs" on an earnings call, then said RAM prices would "drive an increasing impact" on Apple products from this month.

Australian buyers will feel this

One of the clearest examples is the new MacBook Neo, Apple's lower-cost MacBook model and the machine most likely to appeal to students, or anyone trying to get a new Apple laptop for less than MacBook Air money. In Australia it launched with a price from AU$899. It now starts at AU$1,049, so it has lost some of its entry-level appeal.

Sure, it’s still Apple's cheapest laptop, but the higher starting price makes it less competitive against Windows laptops that have been fighting to compete with the Neo. The 512GB model with Touch ID has also gone from AU$1,099 to AU$1,249.

The MacBook Air has lost some of its competitive edge, and the 13-inch model with the M5 chip (check out our MacBook Air 13-inch M5 review) has jumped from AU$1,799 to AU$2,099 to start.

The 15-inch model is up by the same AU$300 amount, from AU$2,199 to AU$2,499. For a laptop that often sits in the middle of Apple's consumer Mac range, that is a significant hit to its value proposition.

The MacBook Pro increases are especially notable in some configurations. The 14-inch MacBook Pro with M5 now starts at AU$3,199, up from AU$2,699, and the higher-end M5 Max models have also moved up by several hundred dollars. Buyers looking at extra memory or storage were already dealing with expensive upgrades, so the higher base prices only make that decision harder.

The Mac mini is another notable hit. It has gone from AU$999 to AU$1,299, which is a 30% increase on a machine that has often been one of the easier Apple desktops to justify on price.

The iPad range is up, which matters for students, families and anyone who was looking at a new tablet for work, study, travel or general use. The 11-inch iPad Air now starts at AU$1,249, up from AU$999, while the standard iPad, iPad mini and iPad Pro models have also increased.

The rises are not limited to Macs and iPads. HomePod mini has gone from AU$149 to AU$199, HomePod is up from AU$479 to AU$549, and Apple TV 4K has jumped from AU$219 to AU$299. Vision Pro was already a niche product at AU$5,999, and the new AU$6,299 starting price certainly does not broaden its appeal.

Apple's iPhone lineup, Apple Watch and AirPods appear to have avoided this round of increases at least. That helps limit the pain for some buyers, but it doesn’t change the issue for anyone who was waiting to buy a Mac, iPad or other Apple device.

Aussie price changes

Of course, Apple is not the only company dealing with higher memory and storage costs, but the scale of these changes is still pretty notable. Price rises across one or two products are easy enough to explain. Price rises across most of Apple’s range are not something that’s easily avoided.

An Apple spokesperson said: “The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.”

The main question is whether the Australian prices come back down if the RAM shortage eases, or whether these higher starting points become normal. We are hopeful, but Apple hasn’t promised a reversal.

For now, local retailers may be worth checking more closely, especially if older stock or short-term deal pricing remains available during EOFY and early Prime Day sales periods.

To help out, we have included some of the better remaining Apple deals below.

Best old price Apple deals

Other Apple deals

These products haven't gone up in price, but they're still great deals. Want more? Check out our dedicated EOFY Apple sales page. Or for more laptops, take a look at our best EOFY laptop deals.

Apple can be its own worst enemy sometimes. After shaking up the industry with both the MacBook Air M5 (slim, light and great value for money) and the MacBook Neo (which redefined what we should expect from an affordable laptop), it spurred its laptop-making rivals, such as Dell and Acer, to up their game and compete.

The result is a reinvigorated laptop market with huge amounts of choice, with Apple continuing to lead the pack due to price and quality.

However, Apple has just announced some pretty major price hikes for a variety of its products, including the MacBook Neo ($699 / £699 / AU$1,049, up from $599 / £599 / AU$899), MacBook Air M5 ($1,299 / £1,299 / AU$2,099, up from $1,099 / £1,099 / AU$1,799) and the 14-inch MacBook Pro M5 ($1,999 / £1,999 / AU$3,199, up from $1,699 / £1,699 / AU$2,699).

Those increases, especially for the MacBook Air, are brutal, and make it a lot harder to justify. The MacBook Neo also becomes less of a no-brainer.

The problem for Apple is that these price hikes come at a time when its Windows 11 competitors are steadily bringing out brilliant alternatives - and it means they are now better value propositions in many cases, especially during Amazon Prime Day.

• Browse the full Amazon Prime Day sale

The reason behind Apple's price rises is the global memory shortage, but that means many Windows 11 laptops could see price rises as well (and some have risen in price already).

However, because of the huge variety of Windows laptops that are made by a range of manufacturers, there's a lot more choice for consumers to shop around for — and now Apple no longer has a lead when it comes to price, performance or design, those Windows laptops suddenly become a whole lot more tempting, as the current Prime Day sales prove.

Below, I've picked out some great US and UK deals for MacBook Neo, Air, and Pro alternatives. Fair warning: they do run Windows 11, so you'll need to put up with that, but to be fair, Microsoft's operating system is getting a steady stream of fixes and new features these days.

If you want to stick with Apple, then check out our collection of Apple Prime Day deals that can help you avoid the price rise.

Today's best MacBook Neo alternative deals in the US

Today's best MacBook Air alternative deals in the US

Today's best MacBook Pro alternative deals in the US

Today's best MacBook Neo alternative deals in the UK

Today's best MacBook Air alternative deals in the UK

Today's best MacBook Pro alternative deals in the UK

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.99
• Apple: MacBooks, AirPods & AirTags from $29
• Beauty: 50% off toothbrushes & hair tools
• Cheap TVs: smart TVs from $69.99
• Garden: tools, mowers, planters from $24.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $186
• Patio: outdoor furniture, rugs & decor from $19.99
• Sports: 50% off fitness gear, treadmills & clothing
• Vacuums: Dyson, Shark & Bissell from $34

More Prime Day deals in the UK

• Amazon Prime: get a 30-day free trial
• Amazon Devices: Fire, Ring & Blink from £13.99
• Amazon Haul: up to 30% off
• Apple: up to 33% off AirPods & Apple Watch
• Appliances: up to 45% off Ninja & Tefal
• Beauty: up to 60% off Philips & Oral-B
• Essentials: household goods from £5
• Fans: from £20
• Fashion: up to 50% off
• Gaming: £90 off PlayStation 5
• Headphones: up to 50% off Beats & Sony
• Laptops: from £149
• Tablets: Samsung & Lenovo from £79.99
• Toys: up to 25% off Lego and Tonies
• TVs: from £129.99
• Vacuums: up to 40% off Shark & Roborock
• Wearables: up to 30% off Garmin & Oura