The cybersecurity industry has long debated whether prevention or detection is more important. The AV-Comparatives EPR Comparative Report 2025 settles the debate. By measuring both, it reveals that prevention-first is the winning strategy—stronger, simpler, and more cost-effective. Bitdefender GravityZone didn’t just participate in the evaluation; it led across the board. Bitdefender achieved the highest detection rate among all participating vendors and the lowest Total Cost of Ownership (TCO), underscoring a commitment to both security efficacy and operational efficiency. The evaluation also proves that modern security means blocking threats before they disrupt business.  

Bitdefender Recognized for a Third Consecutive Year for Its Ability to Execute and Completeness of Vision  Bitdefender is proud to announce that we have been named the only Visionary in the 2025 Gartner® Magic Quadrant™ for Endpoint Protection Platforms (EPP). This marks Bitdefender’s third consecutive placement in the Visionary Quadrant—a distinction we believe reflects our unwavering commitment to innovation, customer-centric security, and consistent execution in a rapidly evolving threat landscape. 

Over the last few years, the MITRE ATT&CK® Evaluations has become an industry standard for evaluating detection capabilities of security products and services by simulating real-world attacks.