• Apple has raised prices across multiple categories in Australia
• The MacBook Neo has lost some of its entry-level appeal
• The move follows rising RAM and storage costs

Australian shoppers looking for EOFY offers, or waiting for early Amazon Prime Day tech deals, now have another price shift to factor in. Apple has raised local prices across several major product categories, including the new MacBook Neo, MacBook Air, iPad range, Apple TV 4K, HomePod mini and more.

The timing is awkward, but it also hasn't come from nowhere. Apple has usually been better than most tech companies at absorbing supply chain pressure before it reaches shoppers, though the current RAM and component crunch has been dragging on for long enough to change that calculation.

The warning signs came last month, when Tim Cook flagged "significantly higher memory costs" on an earnings call, then said RAM prices would "drive an increasing impact" on Apple products from this month.

Australian buyers will feel this

One of the clearest examples is the new MacBook Neo, Apple's lower-cost MacBook model and the machine most likely to appeal to students, or anyone trying to get a new Apple laptop for less than MacBook Air money. In Australia it launched with a price from AU$899. It now starts at AU$1,049, so it has lost some of its entry-level appeal.

Sure, it’s still Apple's cheapest laptop, but the higher starting price makes it less competitive against Windows laptops that have been fighting to compete with the Neo. The 512GB model with Touch ID has also gone from AU$1,099 to AU$1,249.

The MacBook Air has lost some of its competitive edge, and the 13-inch model with the M5 chip (check out our MacBook Air 13-inch M5 review) has jumped from AU$1,799 to AU$2,099 to start.

The 15-inch model is up by the same AU$300 amount, from AU$2,199 to AU$2,499. For a laptop that often sits in the middle of Apple's consumer Mac range, that is a significant hit to its value proposition.

The MacBook Pro increases are especially notable in some configurations. The 14-inch MacBook Pro with M5 now starts at AU$3,199, up from AU$2,699, and the higher-end M5 Max models have also moved up by several hundred dollars. Buyers looking at extra memory or storage were already dealing with expensive upgrades, so the higher base prices only make that decision harder.

The Mac mini is another notable hit. It has gone from AU$999 to AU$1,299, which is a 30% increase on a machine that has often been one of the easier Apple desktops to justify on price.

The iPad range is up, which matters for students, families and anyone who was looking at a new tablet for work, study, travel or general use. The 11-inch iPad Air now starts at AU$1,249, up from AU$999, while the standard iPad, iPad mini and iPad Pro models have also increased.

The rises are not limited to Macs and iPads. HomePod mini has gone from AU$149 to AU$199, HomePod is up from AU$479 to AU$549, and Apple TV 4K has jumped from AU$219 to AU$299. Vision Pro was already a niche product at AU$5,999, and the new AU$6,299 starting price certainly does not broaden its appeal.

Apple's iPhone lineup, Apple Watch and AirPods appear to have avoided this round of increases at least. That helps limit the pain for some buyers, but it doesn’t change the issue for anyone who was waiting to buy a Mac, iPad or other Apple device.

Aussie price changes

Of course, Apple is not the only company dealing with higher memory and storage costs, but the scale of these changes is still pretty notable. Price rises across one or two products are easy enough to explain. Price rises across most of Apple’s range are not something that’s easily avoided.

An Apple spokesperson said: “The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.”

The main question is whether the Australian prices come back down if the RAM shortage eases, or whether these higher starting points become normal. We are hopeful, but Apple hasn’t promised a reversal.

For now, local retailers may be worth checking more closely, especially if older stock or short-term deal pricing remains available during EOFY and early Prime Day sales periods.

To help out, we have included some of the better remaining Apple deals below.

Best old price Apple deals

Other Apple deals

These products haven't gone up in price, but they're still great deals. Want more? Check out our dedicated EOFY Apple sales page. Or for more laptops, take a look at our best EOFY laptop deals.