The Senate is teeing up debate on a raft of new bills that would impact online privacy, kids safety and artificial intelligence.

The Senate Committee on Commerce, Science and Transportation will mark up five bills Wednesday. The most high-profile legislation, the Kids Online Safety Act, sponsored by Sens. Marsha Blackburn, R-Tenn., and Richard Blumenthal, D-Conn., would implement broad changes to how social media and other websites handle data and accounts for users under the age of 17.

KOSA would require online platforms — including social media, video games, messaging apps and streaming services – to exercise “reasonable care” when designing features that could lead to more addictive or harmful online behaviors for minors. It would provide parents with digital tools to control and monitor their children’s accounts, prohibit market or product research on children under the age of 13 and empower the Federal Trade Commission to investigate, fine and enforce the law.

Earlier bill versions earned the backing of large tech companies, including Apple, OpenAI, and others.

By contrast in June, nearly 100 smaller parent, youth and tech-focused organizations signaled their opposition to the bill in a letter to congressional leaders. Some of the signatories, like the nonprofit Issue One, were previous supporters of KOSA who turned on the legislation after the House passed a significantly watered down version that stripped out stronger language around tech companies “duty to care,” which would have set a higher legal standard for covered platforms to consider user harm when designing their products.

Legal and ethical design standards are critical for online services, the groups argue, given lawsuits alleging that major tech platforms contribute to teenage addiction, depression, suicide, and non-consensual deepfakes.

“Major social media companies, the companies this bill regulates, are currently on trial across the country,” the letter said. “The evidence in those cases – internal records prioritizing teen engagement over teen wellbeing, safety changes shelved because platforms would lose users, buried research on the benefits of disconnection shows the default poor choices of these companies when the law does not require otherwise. Stripping the duty of care does not lighten a regulatory burden; it removes the most important obligation requiring these products to be designed safely in the first place.”

However, Blumenthal and Blackburn publicly stated that the House version was “dead on arrival” without those provisions, and they remain in the Senate version of the bill being considered Wednesday.

The markup will also consider other major legislation that would regulate age on the internet, safety features for AI chatbots and more. While proponents claim the bills enhance privacy and safety protections, technology experts largely disagree.

The SCREEN Act, introduced last year by Sen. Mike Lee, R-Utah, would require social media companies to implement age verification technology.

Lee has partnered with parent-led groups to advocate for state-level age verification laws that expand  parental control over children’s social media accounts. Some public surveys have shown broad public support for age verification laws.

Louis Eichenbaum, a former chief information security officer at the Department of the Interior, told CyberScoop that one of the biggest challenges around online age verification is that it “increasingly requires collecting, storing or validating sensitive identity information about them.”

“The goal should not simply be verifying age, it should be doing so while minimizing the collection, retention, and exposure of personally identifiable information,” said Eichenbaum, now federal chief technology officer at ColorTokens. “Every additional piece of identity data collected expands the attack surface and increases the potential impact of a breach.”

Some privacy groups oppose the SCREEN Act and similar age verification laws, arguing the required data collection outweighs child protection benefits. 

The Electronic Frontier Foundation said the SCREEN Act is broader than state-level age verification laws, which only cover websites that are predominantly sexually explicit.

“The bill requires nearly any service hosting even a single piece of sexually explicit content to verify the ages of its users,” wrote EFF director of federal affairs India McKinney. “The result is that the bill would apply not only to adult content sites like PornHub or OnlyFans, but also streaming services like Netflix, and social media platforms like Reddit, Discord, or Bluesky, if they host any adult content.”

The Youth AI Privacy Act, from Sen. Ed Markey, D-Mass., would require new safety features for AI chatbots.

According to a fact sheet released by Markey’s office in March, the bill would ban push alerts, require chatbots to disclose they’re not human, limit data retention, and prohibit using minors’ data for AI training or any purpose beyond providing answers.

The Chatbot Act, by Sens. Ted Cruz, R-Texas, Brian Schatz, D-HawaiI, John Curtis, R-Utah and Adam Schiff, D-Calif. would require AI companies to implement “family accounts” for AI chatbots that give parents the ability to monitor and restrict their children’s interactions. Cruz has said the status quo “has left many parents in the dark” on their kids’ AI use.

The Children’s Artificial Intelligence Toy Safety Act, by Sen. Tammy Duckworth, D-Ill., would create a federal study around toys sold to children that include artificial intelligence or chatbot components.

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A new Senate draft bill would establish a list of AI agent software providers that people can use to establish human ownership and securely run agents on social media and other online platforms.

The Artificial Intelligence Access, Gatekeeper Exchange, and Nondiscriminatory Transfer (AI AGENT) Act, led by Sen. Mark Warner, D-Va., would allow end users of large online platforms with more than 50 million customers or subscribers per month the right to choose at least one AI agent provider who complies with security and identity standards developed by the Federal Trade Commission.

Such agents are increasingly making decisions on behalf of users, like shopping, posting content on social media, or changing account settings, sometimes without the user’s consent or knowledge.

Under the bill, the FTC would certify independent bodies to vet AI agent vendors. These certification bodies would ensure products meet baseline protections for privacy, data security and acting in the user’s interest. The bill would also require providers to link each AI agent to its human operator’s identity and to include built-in controls that let users clearly grant or revoke permission for the agent to act on their behalf.

While the commission cannot bar platforms from using AI agent providers that fail to meet those standards, it can deregister violators from the FTC list.

The bill is a discussion draft, and Warner said he was releasing it now to receive feedback before introducing a formal version for consideration in the Senate.

“As agentic AI transforms how Americans interact with technology, consumers deserve a real choice in the marketplace – and AI agents must be accountable to the people they serve,” Warner said in a statement. “This discussion draft is a major step toward building a clear federal framework that promotes innovation, protects consumers, and ensures the United States continues to lead the world in emerging technology.”

Last year, Morgan Stanley estimated that nearly one-in-four (23%) Americans made purchases using AI over a 30-day period, and that agentic shoppers could account for potentially hundreds of billions of dollars in online commerce by 2030.

But AI agents can still be unreliable or erratic. They can make absurd purchases that a user would never knowingly approve, leak sensitive data or act contrary to a user’s interest.

As more agents flood the internet, it increases the likelihood of AI bots interacting with and buying from other AI bots – underscoring the need for safe or regulated user solutions that can verify accountable human identities behind AI activity and provide baseline security and privacy protections.

The Trump administration is trying to find its own baseline for regulating frontier models. Earlier this month the Department of Commerce placed export controls on Anthropic’s Mythos 5 and Fable 5 models, and the two parties are attempting to negotiate a framework to provide government oversight of newer releases.

An AI executive order released by the Trump administration set up a voluntary 30-day testing program for AI companies to submit certain frontier models for testing and evaluation, but the administration imposed the export controls days after Anthropic released Fable 5 publicly, reportedly citing concerns that the model could be jailbroken.

Anthropic claims that extensive internal testing has identified no universal jailbreaks for Fable 5 and that third-party research released thus far hasn’t shown that their guardrails preventing access to the model’s enhanced cybersecurity or biological capabilities have been circumvented. Those are the capabilities that Anthropic cited when it held back its newest model, Mythos, from public release.

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The Senate Judiciary Committee approved a new bill this week that seeks to prevent unauthorized deepfakes of American artists, performers and public figures. While the bill sailed through a committee voice vote, both Senators and outside groups say they’re worried it could become a tool for the powerful to quash free speech. 

The NO FAKES Act, introduced by Sens. Chris Coons, D-Del., and Marsha Blackburn, R-Tenn., would give Americans near-exclusive rights to their own digital AI replicas, and those rights live on, passing to heirs, executors and estates for at least 70 years after an individual dies.

While living, creators would be able to essentially license their likeness and image to others, over 10-year contracts for adults and 5 years for minors.

It would also permit individuals to sue anyone who uses their AI-generated image without permission, and pay up to $750,000 for violations. Blackburn submitted letters of support for the bill from more than 40 groups, including the Screen Actors Guild – American Federation of Television and Radio Artists, the American Medical Association, Creative Artists Agency, the Broadcasters’ Associations and the Human Artistry Campaign.

“It is imperative that we put this national standard in place for voice and visual likeness protection of creators, to protect from proliferation of harmful AIgenerated deepfakes that are created without their consent,” said Blackburn in a Thursday markup of the bill.

The introduction of consumer-grade AI tools has made it trivial to create convincing deepfakes of real individuals and public figures. The harms are well documented: bad actors have used them to create nonconsensual pornography or sexualized media of people they know, create child sexual assault material (CSAM) , and blackmail or humiliate individuals.

Artists have faced real challenges in the AI era when it comes to controlling their digital likeness. Last year, the Better Business Bureau warned that its Scam Tracker had been flooded with complaints about AI-celebrity endorsement scams. These included  deepfakes of Oprah Winfrey promoting weight loss products, Kim Kardashian pleading for donations to fight California wildfires, and pop star Taylor Swift and celebrity chef Gordon Ramsay endorsing cookware.

In the political arena, candidates now create deepfakes of their political opponents, putting words into their mouths or placing them in embarrassing or humiliating situations. Online, disinformation actors have repeatedly spread AI-generated videos and images of politicians like Donald Trump, Kamala Harris, and even regional or local politicians saying or doing scandalous things.

The bill represents one of the most aggressive attempts by U.S. policymakers to protect the digital commercial rights of artists and public figures. New York, for instance, passed a law this month that requires film and television advertisers to publicize when they’re using deepfakes in ads, but does not create a similar copyright regime for artists’ likeness. A Tennessee law, The ELVIS Act, that prohibits the unauthorized use of an individual’s voice and likeness and creates secondary liability for large platforms that publish or distribute the content.

The NO FAKES Act faces opposition from an alliance of tech business and digital rights groups. They argue the bill  fails to balance the commercial rights of artists to control their own image with longstanding First Amendment constitutional rights to free speech and parody.

Amy Bos, vice president of government affairs at NetChoice, a trade association for online businesses, said that while her group supports legislation that prevents unauthorized AI generated deepfakes, “good intentions do not make good law.”

“As written, this bill creates a dangerous financial incentive for platforms to aggressively over-remove lawful content, burdens creators with an unworkable counter-notification system, and fails to deliver the uniform national standard its sponsors promised,” Bos said in a statement.

Many digital civil groups agree with that view. A broad coalition of policy groups – including the American Civil Liberties Union, the R-Street Foundation, the Center for Democracy and Technology, the Electronic Frontier Foundation and others – wrote to the Senate Judiciary Committee this week to urge members to oppose the bill in its current form.

They argued the current bill creates a “Heckler’s veto” over most online content, allowing artists, public figures and advocacy groups to flood the notification system with takedown requests for content they don’t like. Similar to a law already on the books, the Digital Millenium Copyright Act, virtually all the incentives in the bill push platforms to be overaggressive in taking down content, regardless of whether it violates the law or not.

This approach could end up quashing not just unauthorized ads but also scores of other likely First Amendment protected uses, such as education, humor, satire and parody.

In 2023, a humorous AI-generated image of Pope Francis in a puffy Balenciaga jacket went viral. Under the NO FAKES Act, the coalition says that post would be illegal for anyone to post until nearly 2100.

In the political arena, both Republicans like Trump and Democrats like California Governor Gavin Newsom have used AI deepfakes to skewer their political opposition.

“A law that undermines free expression will struggle to survive constitutional review,” the groups wrote. “In the meantime, it can do lasting damage, both to lawful speech and to the autonomy of the people it claims to protect. We urge the Committee not to advance the NO FAKES Act in its current form, to examine how existing state and federal law already addresses the legitimate harms the bill seeks to address, and to pursue narrowly tailored solutions only where a genuine gap remains. We would welcome the opportunity to assist.”

While the bill passed by voice vote and with broad support, multiple Republican and Democratic members of the committee said they had similar concerns and expressed a desire to continue tweaking the bill further before passage into law.

In the Senate meeting, Coons appeared to dismiss those charges, arguing that changes made to the bill ahead of markup adequately address any First Amendment concerns.

“I want to be clear, NO FAKES includes features that protect free speech,” Coons claimed. “Parody, satire documentaries, biopics, newscasts, they’re all protected and we built in appropriate counter notification processes and exempted research libraries and archives.”

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