Having just watched the Samsung Unpacked event, I think the Korean company has just fixed every major problem that existed with foldable phones. They’re now thinner, wider and more normal-looking, and yet even at the point where most of the kinks have been ironed out… I still find them a bit uncool.

There’s still something about unfolding a phone in 2026 that feels unnecessary and a bit like a throwback from the 90s. It takes something that has been refined into a seamless sheet of glass and puts a hinge back into the middle of it.

Sure, retro is cool, but foldable phones still feel stuck between two worlds to me.

Cheaper in Korea

Foldable phones are also still pretty expensive — I wasn’t the only one in the office raising an eyebrow at the Z Fold 8 Ultra’s eye-watering $2000+ price when it was announced— although at this point I’m tempted to blame AI for making everything more expensive, even if it's up to 48% cheaper in Korea.

The new foldable phones look amazing, but it’s taken Samsung a while to get here — it launched its first foldable phone, the Galaxy Fold , back in 2019 — at the time we called it, “The most forward-thinking phone you shouldn't buy”.

But the real cultural test of the foldable phone may not arrive until Apple does what Apple does best — walks into an established category, removes a few visible seams, adds a name that sounds like it came from a yoga retreat, and behaves as if everyone else had merely been beta-testing the future.

Under Steve Jobs, being best, not first, was Apple’s greatest trick. The iPod was not the first MP3 player. The iPhone was not the first smartphone. The iPad was not the first tablet. Apple’s genius was letting other companies prove there was a category, then making the version people could imagine actually buying.

It remains to be seen if the incoming CEO John Ternus has the ability to work the controls of Steve Jobs’ reality distortion machine in exactly the same way and convince people that Apple’s version of a folding phone will make them cool.

Enter the iPhone Ultra

That rumoured Apple foldable phone is the iPhone Ultra, which could arrive in September this year. I’d also be surprised if it wasn’t well over the $2,000 mark, too. Some reports suggest $2,500.

I haven’t gotten hands-on with the new Z Fold 8 Ultra yet, but I’ve used foldable phones before and they always felt incredibly geeky to me. They’re impressive but slightly awkward to use, especially in public, and mostly bought by people who like explaining their phone to strangers.

I understand that the foldable form factor makes it better for watching videos using that massive inner screen, or by using the design to prop the phone up on a desk so you can watch on its outer display without having to hold it or carefully balance it against something.

I get that a large screen is better for gaming, too, but I can’t remember the last time I played a game on my iPhone.

My problem is that I don’t want to attract attention to myself. Phones are expensive and waving a larger screen around in public seems like it could make you more of a target for thieves, or the simple curiosity of strangers. I’d rather be left alone to enjoy my journey in peace with a phone that doesn’t advertise my presence.

The real problem isn't the hinge

All of which makes me think that in September, Apple’s biggest challenge might not be around making the perfect, seamless hinge, camera or screen aspect ratio.

It might be simply to convince people that foldable phones can be cool, even at their ridiculous prices, and that’s going to be a tougher task than any of the technical hurdles it will need to overcome.

Saying that, if anybody can make us think that folding phones are for everyone, it’s Apple. Samsung has done the brave work of making foldables exist. Apple’s job is to make them feel less like a magic wallet and more like an iPhone that has learned a party trick.

• The next Galaxy Unpacked is set for July 22, 2026
• Samsung teases "A New Shape Is Unfolding"
• A new foldable form factor could debut alongside the existing Fold and Flip phones

A week after wiping its social media accounts and replacing them with cryptic teasers — and following months of rumors — Samsung has officially set the date for its second Galaxy Unpacked event of 2026.

Everything will be revealed, unpacked, or perhaps more fittingly, unfolded, on July 22, 2026, at 9 a.m. ET / 6 a.m. PT / 2 p.m. BST (11 p.m. AEDT). Samsung will livestream the Galaxy Unpacked keynote from an in-person event in London, UK, and yes, TechRadar will be on the ground at the unveil.

The invitation itself is already dropping hints, as Samsung tries to build anticipation. Alongside the tagline, "A New Shape Unfolds," the animated invite shows what appears to be a ticket printing before its top edge is torn away, revealing a noticeably wider, shorter silhouette than Samsung's current Galaxy Z Fold devices.

Samsung hasn't confirmed exactly what it will be announcing come July 22, but between the tagline and the animation, it's hard not to see them as clues pointing toward an all-new foldable design. It's also already accepting pre-reservations for whatever it will formally unveil at the July 22 event.

Specifically, you can sign up with your email on Samsung's main site at no cost to score a $30 Samsung Credit that can be applied to your pre-order and unlock up to $1,230 off with an eligible device trade-in.

So, if you're considering one of the next Galaxy devices, it's worth getting in line now ... and there's no cost involved.

Samsung's summer Galaxy Unpacked events have traditionally been the stage for its newest foldable smartphones and fresh wearables such as Galaxy Watches and Galaxy Buds. This year, though, the spotlight looks set to extend beyond the usual annual refreshes.

While we're expecting successors to the Galaxy Z Fold 7 and Galaxy Z Flip 7, Samsung has already hinted that something different is on the way. When it began teasing the event last week, the tech giant said that "after seven generations of pushing the boundaries of foldables, Samsung is taking a different approach to how it builds anticipation this year."

That statement, combined with months of leaks pointing to a wider foldable form factor, has fueled speculation that Samsung is finally ready to unveil an entirely new kind of foldable phone.

Unlike the Galaxy Z Fold lineup's familiar book-style design, this rumored device is expected to feature a much wider form factor. Based on the leaks we've seen so far, it resembles the now-discontinued Microsoft Surface Duo, Apple's long-rumored foldable that's widely expected to arrive later this year, or even a classic Moleskine notebook when folded shut. If the rumors prove accurate, Samsung could once again be first to market with a new foldable form factor.

Galaxy AI is also expected to be front and center throughout the keynote, with Samsung likely showcasing new AI-powered features across its latest folding phones and potentially teasing its forthcoming Android XR Glasses.

TechRadar will be on the ground in London for Galaxy Unpacked, bringing you live coverage of every announcement as it happens, along with hands-on impressions of Samsung's newest devices. We'll also be running a live blog throughout the keynote, so be sure to follow along as Samsung unveils what's next come July 22.

In the meantime, let us know what you're most excited to see Samsung reveal at Galaxy Unpacked in the comments below.

If you own one of the best Samsung phones, and have a habit of mislaying your wallet or keys, then the Samsung SmartTag 2 is exactly what you need. Samsung’s answer to the Apple AirTag, the dinky SmartTag 2 can be attached to, or inserted in, practically anything you can think of. If you lose said item, you can use your Samsung device to track it down.

And right now you can grab a 4-pack for the low price of just AU$71.06 at Amazon for a limited time. That’s just under AU$18 per tag, which is a surefire bargain.

The SmartTag 2 is incredibly simple to use. Just connect a tag to any object, register it with the SmartThings Find app and use Search Nearby to find your item. You can also make the Galaxy SmartTag 2 play a sound if it's near enough to find with its ringtone feature.

You can track the Galaxy SmartTag 2 so long as it stays attached and intact. And, don't worry, with a battery life of up to 700 days and IP67 rating for protection against dust and water, it will last long enough for you to find your items, even if they somehow find their way to the desert or the bottom of the pool.

If you're looking for an iOS compatible smart tag, try the Apple AirTag 2, which is also seeing a discount on the 4-pack at Amazon, now down to AU$132.82 thanks to a AU$6 saving at the checkout, but I’d wait to see if these drop in price further come Prime Day 2026 in Australia.

If you want a smart tag that works for multiple devices, including iPhones, Samsung Galaxy, and Google Pixel, try the much cheaper Life 360 Tile, which is now AU$55.95 for a 4-pack.