The iPhone Ultra probably won’t launch for around another month, but we already have a fair idea of what to expect — and that’s not just thanks to leaks and rumors, but also because Samsung has launched what we think is a very similar phone.
That phone, of course, is the Samsung Galaxy Z Fold 8, a foldable device with a passport-like form factor, which is very much in line with what we’re hearing Apple is planning for its first foldable, reportedly called the iPhone Ultra.
That form factor, and particularly the screen sizes and shapes it results in, are arguably the most interesting things about these phones, since they’re different to the book-style and clamshell-style foldables we’re used to seeing.
But just how similar will the screens on these two phones be? Well, while we won’t be certain of anything until Apple unveils the iPhone Ultra, we’ve taken some educated guesses below, based on leaks and rumors about that phone, coupled with the confirmed specs of the Galaxy Z Fold 8.
iPhone Ultra (rumored)
Samsung Galaxy Z Fold 8
Display (unfolded):
7.7-7.8 inches, 4:3
7.6 inches, 4:3
Display (folded):
5.3-5.49 inches, 16:10
5.5 inches, 16:10
Dimensions (unfolded):
120.6 x 167.6 x 4.5-4.8mm
161.4 x 123.9 x 4.5mm
Dimensions (folded):
120.6 x 83.8 x 9.0-9.6mm
81.9 x 123.9 x 9.7mm
How will their foldable screens compare?
The Samsung Galaxy Z Fold 8Richard Priday / TechRadarAn iPhone Ultra dummy unitSonny Dickson
Much like the Samsung Galaxy Z Fold 8 Ultra, the Galaxy Z Fold 8 folds open like a book, but unlike the tall and narrow Z Fold 8 Ultra, it has a slightly smaller and more passport-like display, and we’re expecting something similar from the iPhone Ultra.
To be more specific, the Galaxy Z Fold 8 has a 7.6-inch 1828 x 2448 AMOLED screen with around 403 pixels per inch, a peak brightness of 3,000 nits, and an aspect ratio of 4:3.
That aspect ratio makes it more suited to watching widescreen video than typical book-style foldables like the Galaxy Z Fold 8 Ultra, as our content viewing comparison shows, and speaking of books, it’s arguably also a better shape for reading, too.
So, what of the iPhone Ultra? Well, going by leaks, this device will probably have a foldable display of between 7.7 and 7.8 inches. Different sources point to slightly different numbers, but all the recent leaks put it in roughly that range.
So that would make it ever so slightly bigger than the Galaxy Z Fold 8’s screen — though still smaller than the 8-inch Galaxy Z Fold 8 Ultra.
The silhouette of the rumored iPhone Ultra atop the Galaxy Z Fold 8 (Image credit: Samsung / Future)
We’re less sure of what the resolution will be, but leaker Digital Chat Station (via MacRumors) claimed last year that it would be 1920 x 2713 and that it would have a 4:3 aspect ratio. Though it’s worth noting that this resolution wouldn’t actually yield a 4:3 aspect ratio, so at least one of these numbers must be at least slightly wrong.
In any case, 4:3 would make for the same aspect ratio as the Galaxy Z Fold 8, and while this rumored resolution would be slightly higher, the marginally bigger display size should mean it still offers a similar number of pixels per inch.
We’re inclined to believe the aspect ratio here more than the resolution, as leaked renders of the iPhone Ultra show a very similar screen shape to that of the Samsung Galaxy Z Fold 8.
We also fully expect the iPhone Ultra to have an AMOLED screen, just like Samsung’s phone, since other iPhones use that too.
We haven’t heard much about the iPhone Ultra’s screen brightness, but the iPhone 17 Pro, for example, has a 3,000-nit peak brightness, so the iPhone Ultra might well match that — and match the Galaxy Z Fold 8’s brightness in the process.
In which case, there may be no significant difference between their foldable screens, with the iPhone’s probably just being slightly larger — though it may also have a less visible crease, if rumors are to be believed. The iPhone Ultra’s corners are also likely to be curvier than the Z Fold 8’s, based both on leaks — such as the dummy unit above shared by Sonny Dickson — and Apple’s typical design practices.
How will their cover displays compare?
The Samsung Galaxy Z Fold 8 (left) and an iPhone Ultra dummy unit (right) (Image credit: TechRadar / Sonny Dickson)
The Samsung Galaxy Z Fold 8 has a 5.5-inch 1248 x 1972 AMOLED cover screen with around 428 pixels per inch, and with an aspect ratio of 16:10. This leaves it a bit more of a square shape than the screens on most phones.
As for the iPhone Ultra, that could either have a 5.49-inch cover display with a 1422 x 2088 resolution (according to the source detailed in the section above), or a 5.3-inch cover screen (according to a paywalled report on The Information). So, in other words, it might either be slightly smaller than the Z Fold 8’s cover display or roughly the same size. It will also most likely use AMOLED tech, since other iPhones do.
Not much has been said about the iPhone Ultra's outer aspect ratio, but this again is likely to be similar to the Galaxy Z Fold 8’s 16:10 one — both because it looks similar in leaked renders and dummy units, and because that would make sense if its internal aspect ratio is the same, as has been rumored.
So, as with their foldable screens, the main difference between the cover screen on the iPhone Ultra and the Samsung Galaxy Z Fold 8 might just be their size, with Apple’s possibly being slightly smaller in this case — though some leaks suggest there will be no real difference there either. In which case, it could just be the iPhone’s potentially curvier corners that set it apart.
How will their dimensions compare?
The Samsung Galaxy Z Fold 8Lance Ulanoff / FutureAn iPhone Ultra dummy unitSonny Dickson
Screen sizes have a major impact on dimensions, but they’re not the only factor, with bezels and internal components also playing a role, so how will the iPhone Ultra compare to Samsung’s passport-style foldable there?
Well, the Samsung Galaxy Z Fold 8 is 123.9 x 161.4 x 4.5mm when unfolded and 123.9 x 81.9 x 9.7mm when folded shut.
Sources aren’t in total agreement about the iPhone Ultra’s dimensions, but going by various leaks, it seems likely to come in at 120.6 x 167.6 x 4.5-4.8mm when unfolded and 120.6 x 83.8 x 9.0-9.6mm when folded, so it’s mostly just the thickness that there’s disagreement on.
That, in any case, would make the iPhone slightly shorter than Samsung’s phone but also marginally wider. When unfolded, it could be either the same thickness or slightly thicker, and when folded shut, it would seemingly be marginally slimmer.
Based on these rumored screen sizes and dimensions, which foldable phone would you rather buy? Let us know in the poll or comments section below.
Don't like the camera bump on your foldable? Take it off
That's what one Redditor has done with their Galaxy Z Fold 8
It now lies flat — but the selfie camera is the only camera left
How far would you go to get one of the best foldable phones looking and working exactly the way you want it? One Samsung user has taken the drastic step of cutting off the rear camera module on their new Galaxy Z Fold 8, just so it'll lie perfectly flat when placed on a surface.
The unusual DIY hack is documented on Reddit, and has been met with one or two raised eyebrows. Apparently, the owner of the phone used a razor blade to perform the operation, and says the end result is "not bad".
"The wobble is so annoying and I never use [the cameras] anyways" was the reason given by the user, when asked what prompted the customization — and they don't appear to have any regrets about what they've done.
Our Samsung Galaxy Z Fold 8 review doesn't mention the camera bump as being a particularly egregious problem, but we do have some praise for the performance of the dual-lens camera on the back — so it seems a shame, and a little drastic, to remove them.
The reactions in the original Reddit thread are mostly of disbelief that someone would go to these lengths just to get a phone to lie flat, while taking away their ability to capture photos and videos at the same time.
Amidst a lot of well-chosen GIFs, there are comments like "no amount of explanation justifies it" and "what a mad man", as well as some appreciation for a tech-hack that seems to have been well done, based on the photo evidence.
There's also one request for more information from another Redditor who wants to do the same to their own Galaxy Z Fold 8 — perhaps an indication that the wobble you get when the handset lies flat is annoying quite a few users.
Samsung launched the phone on July 22, and the starting price is $1,899 / £1,699 / AU$2,699. It launched alongside the slightly more expensive Galaxy Z Fold 8 Ultra and the more affordable Galaxy Z Flip 8.
In the two weeks since the phones showed up at my door, I've taken hundreds of pictures on them (349 on the Fold 8 and 307 on the Ultra, to be precise). They've come with me on multiple holidays, been used for product photography for reviews I've published, and even accompanied me on a film location scout day, which saw them get a lot of use.
You'd expect that the Samsung Galaxy Z Fold 8 Ultra would be my default photography foldable. As I'll explain a little later, it's simply a better camera phone, offering better-looking photos thanks to having more cameras.
However, that's not been the case. When I need to grab a shot, I've found myself reaching for whichever pocket the 'standard' Galaxy Z Fold 8 is in. And the reason has little to do with its photography chops.
Size matters more than sensors
(Image credit: Future / Tom Bedford)
The benefit of the best camera phone over a DSLR or mirrorless camera is convenience. You don't have to sling them over your neck or tote them around in a carry case; they fit in your pocket and, more importantly, come out of your pocket in a pinch.
The Galaxy Z Fold 8 Ultra is a long, thin phone; we're talking 158.4mm tall and just 72.8mm wide when it's folded (8.9mm thick and 215g heavy, if we're trying to get all the dimensions). When I put it in my trouser pocket, it digs its way right into the bottom, yet still sticks out the top a fair way.
Yet removing it can be quite a faff due to its frame. I have to angle and adjust it, feeling like Ross, Rachel and Chandler trying to pivot it to remove it.
By contrast, removing the Galaxy Z Fold 8 from my pocket is a breeze because of how small and stumpy it is when folded (123.9 x 81.9 x 9.7mm, 201g, just so we've got everything). It comes out easier than an average, non-folding smartphone.
Quite a vapid reason to prefer one phone over the other, right? But try to imagine this removing process 50, 60, 70 times in one day, when I'm on holiday or a recce; the Z Fold 8 Ultra becomes more effort than it's worth.
In fact, most of the Z Fold 8 Ultra's shots are from specific shoots or sessions, when I knew I'd be using the phone lots, and so didn't put it in my pocket at all.
One is clearly a better camera phone
(Image credit: Future / Tom Bedford)
Despite the Samsung Galaxy Z Fold 8 being my preferred photography phone, I'm under no illusions about which takes better pictures.
Both phones have a 50MP f/1.9 ultra-wide camera, and two 10MP f/2.2 selfie cameras. But from here, the Ultra is, as you'd imagine, better.
For starters, its main sensor is more powerful, packing in 200 megapixels and an f/1.7 focal length, compared to the Z Fold 8's 50MP f/1.8. As photographers know, though, it's not all about megapixels, and I found it's the zoom lens that made the Ultra better.
The Galaxy Z Fold 8 Ultra has a 10MP telephoto camera which supports a 3x zoom. On paper, it's the same unit the Samsung Galaxy S26 Ultra packs.
A picture of some yellow flowers, in a garden, captured on the Fold 8....Future...and the same picture on the Fold 8 Ultra. So far, pretty similar, albeit with some added blur.FutureGetting closer into the flowers on the Z Fold 8, it basically looks like I've cropped the previous image...Future... but zooming in on the Z Fold 8 Ultra gives some real depth of field, making for a better picture.Future
A zoom lens gives the Z Fold 8 Ultra much, much more versatility for photography; in fact, I'd wager at least half of my pictures on the phone use this snapper. Its 67mm lens gives much nicer, softer depth of field than the main camera, even if the app keeps jumping between optical and digital zoom when you're using it.
When you zoom in on the Galaxy Z Fold 8, you're just getting digital zoom. The flower pictures above will show you how this looks in comparison to optical; it's fine, but to camera phone photographers, it won't compete.
As you'll notice when you look at the above pictures too, the Z Fold 8 Ultra offers some extra bokeh on the 1x zoom picture, likely thanks to the extra information presented from all those excess pixels it's capturing. However, for the most part, I've found them pretty matched when it comes to these 'standard' pictures taken on the wide camera.
Want some more Z Fold 8 Ultra camera samples? Every shot of the Z Fold 8 in this article was taken on the Ultra phone, using the 3x camera (hence why you're not seeing the Ultra in the shots).
Photography is only part of the process
(Image credit: Future / Tom Bedford)
Despite its lesser camera performance, I'm still using the Galaxy Z Fold 8 as my go-to photography phone. And the convenience of pulling it out of my pocket is only one reason. Another is what happens once I've captured the picture.
The inner, or main, screen of the Z Fold 8 has a 4:3 aspect ratio. For some comparison, the Z Fold 8 Ultra is 0.9:1, which is close enough to square that I feel comfortable referring to it as such for the rest of this article.
I don't know about you, but I don't capture or use square photos. I imagine you're in the same boat, given that Instagram basically single-handedly killed them off several years ago. No: for me, it's 16:9. Not only is this the required aspect ratio for every single website I write for, but it's a wide-screen aspect ratio which is appropriate for film reference shots, all-encompassing panoramas, or dramatic action shots. But the point I'm about to make would stand even more if you shoot in the camera app's default 4:3.
(Image credit: Future / Tom Bedford)
A wider display is much better for editing pictures. If you look at a wide snap on the Z Fold 8 Ultra's square display, you're given loads of black bars (or dead space) at the top and bottom. These are still present on the Z Fold 8, but much smaller, offering just enough space to house the edit controls.
When I'm holding an open Z Fold 8, I also find that my hands are in the perfect spot to easily manipulate the picture. Thanks to its display edges being taller, I have to move them around much more on the Ultra phone.
Based on coverage of the phones, both by critics and online users who've grabbed an early purchase of the phones, the aspect ratio is proving pretty divisive for the new phones. Some prefer the older shape of the Z Fold 8 Ultra; others like the 'passport'-style Z Fold 8. And for tasks like photo editing, I much, much prefer the latter.
Good, better, best
(Image credit: Future / Tom Bedford)
People who've read this article after glimpsing through the specs list of these new folding phones might find my preference for the worse one a little baffling. But those who've had hands-on time with the Z Fold 8 might understand my stance.
But if you're looking for a great camera phone, I'd be remiss not to mention something. Neither of these phones, not even the triple-camera Z Fold 8 Ultra, is actually a dedicated camera phone. They're fine for photography, but they won't hold a candle to the best mobiles on the market.
The Samsung Galaxy S26 Ultra would be a much better pick for people who want a camera phone, and don't need something that folds.
Don't just stick to Samsung, either. I've found most Galaxy phones have below-average battery lives — it's actually pretty poor on the Z Fold 8, at least compared to a non-folding phone, which cut some of my photo shoots short.
But if your main priority is a bending mobile, and the camera chops are a secondary consideration, don't rely on the specs list: the form factor is just as important.
The Galaxy Z Fold 8 is one of Samsung's latest batch of foldable phones, and it shakes things up by introducing a new shape to the lineup. It's shorter and wider than its predecessor, giving it the perfect dimensions — when unfolded — for reading (in portrait orientation) or watching movies and playing games (in landscape). In his hands-on Galaxy Z Fold 8 review, our phones editor commented that this "passport-shaped oddity" had "revived [his] interest in foldable phones".
If you've decided this is the foldable phone for you and have one on order or winging its way to you, now's the time to get a case sorted. Below, I've rounded up my favorite cases and covers in the US and in the UK. You'll find options from a range of trusted brands including Spigen and Otterbox. I've also included some of Samsung's official Galaxy Z Fold 8 cases, although be aware that most of these are just a back cover with a screen protector for the front — with that in mind, I'd say there are better value options to be found from third-party brands.
Scroll down to browse my favorite Samsung Galaxy Z Fold 8 cases and covers to keep your new passport-shaped foldable protected from bumps and scrapes.
Many of the answers are some combination of marketing jargon and tech support, but there are some genuinely interesting nuggets too, including a response to claims that Samsung has stopped innovating.
Reddit user densusenapi commented: "I've been a long-time Samsung customer since the original Note. I replace my phone every 3 years since the hardware innovation just isn't there anymore? I used to change my phone every 2 generations but the leaps are so small now. Start experimenting and innovating again, please."
To which Bizon replied: "If I may, I'd like to politely challenge the idea that the hardware innovation isn't there. The more people use AI every day, the more personal it becomes and that's pushing us to rethink how phones and wearables work for people alongside how they look. That kind of shift only happens if the engineering and craftsmanship behind it can keep up, and that's still where we put a lot of our energy as a company.
"The Galaxy Z Fold 8 is a good example. This year we're expanding our foldable range to meet a real need we kept hearing from customers who want a bigger, wider screen to go deeper into content. The new Galaxy Watch Ultra 2 has had a phenomenal upgrade this year too to make sure it can help you achieve your fitness goals in the most extreme environments. So, I promise you we're not slowing down; we’re experimenting based on what people are telling us they would like.
"Hopefully that's changed your mind!"
It’s a fair answer, but arguably this has been a far more innovative year for Samsung than most recent years have been — we don’t often get whole new phone form factors after all.
But between what Bizon detailed above and the Privacy Display on the Samsung Galaxy S26 Ultra, the brand has genuinely done some very interesting things this year, so hopefully we’ll see more of that going forward too.
A focus on health
The Samsung Galaxy Watch Ultra 2 (Image credit: Future)
As for what form that future innovation might take, in a separate response, Bizon pointed to health as a real focus at least for her personally, saying:
"I think we're at a super exciting time for mobile innovation. As I'm sure you're aware, we've just launched our biggest ever foldables line-up, inspired by how people are using their devices. AI is really helping us think more about new form factors, because we're all using our phones in much more personalized ways.
"But if you want to know what excites me personally right now, it's health, because that's where I think our devices and the features on them are helping people in ways they would never have imagined. Suddenly we're shifting as a society to being more preventative in the way we approach health challenges.
"So let's start with some of our features, powered by the new sensors on the Galaxy Watch 9 and the Galaxy Watch Ultra 2. Vitals is a good example, because it tracks things like skin temperature and heart rate overnight, and flags meaningful changes so you can determine if you might be about to fall ill, and act by resting more.
"It's also become more personal. We've all been told about 'get eight hours sleep,' but our new sleep latency feature, which calculates how long it takes you to fall asleep from when your head hits the pillow, can help you work out what your optimum conditions are for falling asleep.
"I've seen this play out in my own training too. I did an ultramarathon a while back and pushed on for far too long despite how I was feeling and that's a really common mistake. Fitness Index now helps flag your strengths and weaknesses earlier, and Nutrition Alert will nudge me if my hydration levels are too low.
"That's the shift I'm most excited about — how technology understands what you need, and gives your personal experiences."
A nod towards AI
The Samsung Galaxy Z Fold 8 Ultra (Image credit: Lance Ulanoff / Future)
That — unsurprisingly — doesn’t really give us any concrete ideas of what to expect next from Samsung, but technology that “understands what you need” will almost inevitably involve AI, and this, of course, also came up in the AMA — though largely through people being negative about it.
Multiple Redditors essentially said that they don’t want AI on their phones, to which Bizon noted that “if AI isn't for you, every AI feature on Galaxy devices is opt-in. You can switch off anything you don't find useful.”
That said, Bizon also suggested people should give AI a chance, arguing:
“If you're open to dipping a toe into using AI, my advice is always the same — try one small thing and see if it saves you time. Say you're out and about and spot a concert poster, show it to your phone with the camera and ask it to find tickets for you to buy. If it's useful once, great. If it's not for you, that's fine too.”
That advice might work for some people, but many others are opposed to AI as much for ethical reasons as functionality ones — so they’re unlikely to give it a chance, and may object to it being on their phones even if it can be disabled.
Still, AI aside, it will be interesting to see whether Samsung continues its current innovative streak. We'll probably have an indication of whether it has done so or not early next year, when the Samsung Galaxy S27 series launches.
Amazon beats its last all-time low price of AU$1,098 during EOFY, dipping below AU$1,000 for the first time
Also discounted at Samsung Australia's store for AU$999, with exclusive colours and monthly installment payment options
Trade-in options available from both stores for further savings
It’s an exciting time to be a Samsung phone fan right now with the recent launch of its new foldable range, including a brand new form factor for the Galaxy Z Fold 8.
Pre-orders are still ongoing, but with prices starting from AU$1,949, not everyone will be springing for these premium phones.
If you’re in the market for something much more affordable, then you’re in luck — the Samsung Galaxy S26 is currently at its all-time low price of AU$992 on Amazon, or a whopping 36% off.
Costing less than Apple’s budget phone — the AU$999 iPhone 17e — the base model Samsung Galaxy S26 is a true flagship device with three camera lenses, 12GB of RAM and the full Galaxy AI suite. This deal handily beats the previous all-time low of AU$1,098 we saw during EOFY and Prime Day. Amazon has the Black, Cobalt Violet, Sky Blue and White colours available for this price, and you can also trade in your old phone for more savings.View Deal
Our Samsung Galaxy S26 review praised the bright AMOLED display, reliable 3-lens camera setup and surprisingly long battery life given its relatively small 4,300mAh capacity. It also has a 6.3-inch screen, perfect for those who like smaller-sized handsets.
Storage options now also start at 256GB, up from the predecessor’s 128GB. That change, plus the other improvements over the S25, meant the S26 came with a price increase from AU$1,399 to AU$1,549.
Aussies also miss out on the Snapdragon 8 Elite chipset found in the US model, having to settle for an Exynos 2600 processor. Our reviewer also noted the relatively slow 25W charging speed and the lack of full Qi2 wireless charging support, commenting that this phone is only worth buying when it’s on sale.
And that’s why this phone is an easy recommendation for less than AU$1,000, despite its shortcomings. It’s a solid entry-level flagship with the specs to back it up, which also comes in an increasingly rare 6.3-inch size.
Also discounted at the Samsung store
Not a fan of the default colours on sale at Amazon? The Samsung Australia store also has the handset discounted for AU$999, and that includes the store-exclusive Pink Gold and Silver Shadow colours. You can also purchase the handset through a monthly repayment plan and trade in an old device to save even more.View Deal
Spare a thought for the Samsung Galaxy Z Fold 8 Ultra, which isn't having the easiest time of it right now. Yes, it's a fantastic foldable phone, but it was launched in the shadow of its upstart sibling, the Galaxy Z Fold 8, with Samsung taking the OG folding phones' name and applying it to a fresh, dare I say cute, design.
The Galaxy Z Fold 8 Ultra, by contrast, is almost indistinguishable from its predecessor, the Galaxy Z Fold 7. That's hardly a criticism — I loved that Android device — but it's hard to stand out when you've launched alongside to the phone world's shiny new object.
If we can put the 4:3 aspect-ratio Galaxy Z Fold 8 aside for a moment — you can read our Z Fold 8 review if you're so inclined — I'll focus here on the Galaxy Z Fold 8 Ultra, a fantastic folding device in its own right.
If you're unfamiliar with the Galaxy Z Fold line, here are the highlights for the Z Fold 8 Ultra. 'Ultra', but the way, does not mean it somehow more closely resembles the Galaxy S26 Ultra, though the camera and CPU enhancements do bring it more in line with the performance of its flagship cousin.
Folded, the Galaxy Z Fold 8 Ultra looks like a standard, if slightly narrower than normal smartphone (the S26 Ultra is a few millimeters wider). Unfolded, it's an 8.0-inch flexible display — and the chief upgrade on the display side is a mechanical and material engineering marvel.
Under the protective plastic cover, ultra-thin glass and a flexible AMOLED screen are a pair of new titanium panels. One is pure titanium, with an all-new perforation design for better bending performance, and the other is an alloy that, while thinner than the previous polymer sheet, is stronger and more reliable.
The Galaxy Z Fold 8 Ultra is on the right here — note the reduced crease compared to the Z Fold 7Lance Ulanoff / FutureThe flatter Galaxy Z Fold 8 Ultra is on the right.Lance Ulanoff / Future
The quite noticeable result is an essentially flat main screen with a far less visible crease, with the promise that over the years the bendy display won't suffer noticeable deformations (i.e., a more noticeable crease).
There are still five (yes, five) cameras, and while the 200MP main camera is essentially unchanged, the ultra-wide is now a more powerful 50MP camera (up from 10MP). The 3x optical zoom is still 10MP, and I do wish it were a 5x optical zoom (or at least 4x like the iPhone 17 Pro Max's). You can go far further with digital zoom, but then you have to wonder how much of an assist your photos are getting from the on-board AI (assume a decent amount). All of the photography is further improved by the upgraded image processing.
Under the hood is the latest Qualcomm silicon, which supports an impressive array of AI features. As with other Galaxy devices, there's almost too much AI here, but features like Photo Assist and Now Brief are standouts.
All in all, the Galaxy Z Fold 8 Ultra is an excellent follow-up to the Galaxy Z Fold 7, and is set to easily take over from its predecessor at the top of our rankings of the best foldable phones.
Samsung Galaxy Z Fold 8 Ultra review: Price and availability
Even more expensive than the Z Fold 7
Still a good value for a two-in-one device
(Image credit: Lance Ulanoff / Future)
I guess it was inevitable that with the price of RAM and components rising, the latest Galaxy Z Fold would be more expensive than its predecessor.
The new Galaxy Z Fold 8 Ultra starts at $2,099.99 / £1,899.00 / AU$2,999. If anything, the $100 bump in the US is less than I thought it might be; double that would not have been surprising.
Released alongside the smaller Galaxy Z Fold 8 ($1,899.99 / £1,699 / AU$2,699 ), the Z Fold 8 Ultra has an inarguably premium price, though it seems more reasonable when you consider that this is a two-in-one device.
The Z Fold 8 Ultra is available in Graphite, Cream, Green Shadow, and my test unit's Violet Shadow.
Value score: 4 / 5
Samsung Galaxy Z Fold 8 Ultra review: Specs
Here's a breakdown of the Samsung Galaxy Z Fold 8 Ultra's key specs:
Dimensions:
Closed: 158.4 x 72.8 x 8.9mm Open: 158.4 x 143.2 x 4.1mm
Weight:
215g
Display:
Cover display: 6.5-inch AMOLED Main display: 8.0-inch AMOLED
Resolution:
Cover display: 1080 x 2520 Main display: 2504 x 2256
Refresh rate:
Cover display: adaptive 1-to-120Hz Main display: adaptive 1-to-120Hz
Peak brightness:
Cover display: 2,400 nits Main display: 3,000 nits
CPU:
Qualcomm Snapdragon 8 Elite Gen 5 for Galaxy
RAM:
12GB / 16GB
Storage:
256GB / 512GB / 1TB
OS:
Android 17 / OneUI 9
Cameras:
200MP F/1.7 main, 50MP F/1.9 ultra-wide
Selfie Camera:
Main screen: 10MP F/2.2 Cover screen: 10MP F/2.2
Telephoto
10MP F/2.4 3x optical
Battery:
5,000mAh
Charging:
45W wired, 20W wireless, Wireless Powershare
Colors:
Graphite, Cream, Violet Shadow, Green Shadow
Samsung Galaxy Z Fold 8 Ultra review: Design
Folded, it looks virtually identical to the last model
Easier to unfold
Unfolds flat... finally
The crease is almost gone
There's little argument that the Samsung Galaxy Z Fold 8 Ultra is, despite the new superlative, a visually iterative update. Folded, it's hard to distinguish it from the Z Fold 7.; it's virtually the same size and weight, meaning it's still lighter than the Galaxy S26 Ultra. It's still an Armor Aluminum Frame, though the Gorilla Glass Ceramic 2 from the last Fold 6.5-inch cover display is now Gorilla Glass Ceramic 3. On the back is Gorilla Glass Victus 2.
It's not until you unfold the handset, or rather attempt to unfold it, that the design changes, er... unfold.
First, there's a new chamfered edge along the fold inseam, which makes it far easier to insert the tips of your fingers and unfold the phone. Samsung told us it made this change because some users complained that the 4.2mm thick Z Fold 7 was difficult to open. The even thinner 4.1mm Z Fold 8 Ultra is, in fact, easier to open. I might even call it a pleasure.
Speaking of pleasure, there's another tiny little change that I really love. The power/sleep/fingerprint/Gemini button is no longer recessed, and is now so much easier to find by touch.
The biggest design upgrade is almost purely mechanical, and Samsung pulled it off by swapping out various materials and hinge designs to finally achieve a virtually flat and almost creaseless unfolded body and display. That is to say, the screen and chassis are flat, although if you lay it on a table, that ample camera bump will keep the whole thing rocking.
Inside the 4.1mm body — it's so thin it only just accomodates the USB-C port — Samsung has re-engineered the rigid titanium panel along the hinge strip, transforming the perforations into an almost 'A' shape, which allows for easier and more reliable bending. That panel is paired with a new titanium alloy sheet (it's thinner and stronger than the old polymer one). Together, they make the folding and unfolding processes better, and, when the phone is fully unfolded, allow for a virtually flat frame and the least noticeable crease yet. I'll have more to say about this design in the Display section below.
(Image credit: Lance Ulanoff / Future)
As I've been carrying around the Z Fold 8 Ultra and opening and closing it, people have consistently asked how long the phone might last, and whether it fatigues at the bend. I reply that, in the course of using and testing Samsung's folding phones over the last seven years, I've found them surprisingly resilient.
This model is actually water-resistant (IP48; yes, I ran it under water, yes, it survived, and perhaps enjoyed it), though I would not take it to the beach if it's not in a sealed case. When I traveled to South Korea last month. Samsung showed me how it torture-tests these devices, including folding and unfolding them thousands of times. I'm quite confident that with normal use the Z Fold 8 Ultra will last for years — at least through all seven years of Samsung's promised OS and security updates.
Design score: 5 / 5
Samsung Galaxy Z Fold 8 Ultra review: Displays
Main screen is almost perfectly flat
Responsive, colorful, main screen has sunlight-beating brightness
Cover screen is wide enough to be useful as a regular phone
I wish the cover screen was a little brighter
(Image credit: Lance Ulanoff / Future)
Samsung now has enough experience making folding phones to be well into the refinement phase. The Galaxy Z Fold 8 Ultra is already thin and light enough, and the last model, the Z Fold 7, folded the screen so tightly that there was barely any gap between the two halves of the display. Now, though, the new display technology allows the screen to unfold virtually flat and, thanks to both the hinge engineering and new anti-reflective coating, make the crease very close to invisible.
The crease is not entirely gone. When I run my finger over the center of the 8-inch display I can feel it, and if I view the screen at the right angle, I can just make out the slight half-inch-wide indent.
(Image credit: Lance Ulanoff / Future)
Still, everything looks fantastic on the tablet-size display, which now sports a 2504 x 2256 resolution, a slight upgrade from the Z Fold 7's 2184 x 1968 resolution. I played games, watched video, viewed countless photos, used it for full-screen turn-by-turn navigation in maps (it's easy to get lost in London, which I was visiting for the Galaxy Unpacked event at which this phone was launched), and played more games.
(Image credit: Lance Ulanoff / Future)
If I had one real criticism of the main screen, it's that it no longer has a digitizing display — but this is not an issue new to the Z Fold 8 Ultra. Samsung dropped this feature on the Galaxy Z Fold 7, and there were rumors that the S Pen-supporting digitizing layer would return with the 8, but that didn't happen. Without it, and a special S Pen, to protect the phone’s flexible display, I really don't feel comfortable drawing on it with a universal rubber stylus (which you can buy from third-party providers, but which lack the S Pen’s unique features.
(Image credit: Lance Ulanoff / Future)
The cover screen reads as a 6.5-inch display, but that's measured diagonally, and the reality is that it's not as wide as the display on the Samsung Galaxy S26 Ultra. The Z Fold 8 Ultra cover display is about 2.5 inches wide, and the S26 Ultra is about 2.75 inches.
I still find the Z Fold 8 Ultra's cover display more than usable. The virtual keyboard is large enough for me to comfortably type on it. Websites, texts, and social media look good on it. The only issue I found is that its max brightness is not as strong as the inner display (3,000 nits, max), and it was occasionally overwhelmed by direct sunlight.
It's also a good-looking screen across multiple content types and activities thanks to the variable refresh rate that can sit anywhere from a power-sipping 1Hz up to a silky smooth 120Hz.
Display score: 5 / 5
Samsung Galaxy Z Fold 8 Ultra review: Cameras
Excellent collection of cameras
Best image processing I've seen from Samsung to date
Finally, a 50MP ultra-widecamera
Wish the telephoto was 5x optical
(Image credit: Lance Ulanoff / Future)
As with most of the Galaxy Z Fold 8 Ultra, Samsung didn't completely reinvent the photography suite. Instead, we have a strong collection of cameras with some key improvements, chief among them a much more powerful 50MP ultrawide and the overall updates to the ProVisual engine for some of the best photography I've ever achieved with a Samsung smartphone.
Yankee StadiumLance Ulanoff / Future3x zoom moon shotLance Ulanoff / FutureUsing digital zooom. Not the detail on the moon, which is likely added by AI.Lance Ulanoff / Future
I've spent more than a week photographing everything from the iconic landmarks of London to a soccer match between Wrexham and Liverpool at New York's Yankee Stadium. In virtually every scenario, the Galaxy Z Fold 8 Ultra's cameras did not disappoint. Samsung's ProVisual engine is finally focused on color fidelity, and while I can use Galaxy AI Photo Assist to alter mu images to my heart's content, I applaud Samsung's focus on photographic reality.
To recap, here are all the cameras (five of them!) you get:
200MP wide
50MP ultra-wide
10MP telephoto (3x optical)
10MP selfie (main screen)
10MP selfie (cover screen)
Like most high-megapixel main cameras on phones, the Galaxy Z Fold 8 Ultra's 200MP and 50MP cameras default to a binned mode, squeezing multiple pixels into one (the main 48MP camera on iPhone 17 Pro, for instance, similarly defaults to 24MP). The result with the Z Fold 8 Ultra is 12MP photos, unless you choose 50MP or 200MP. The majority of my photos were shot with the 12MP default.
Even though Apple defaults to a higher resolution, Samsung's overall higher megapixel count means it's theoretically squeezing even more information into each photo. In anecdotal side-by-side shots, Samsung's photography is now as good as, and sometimes better than, what I can get with the iPhone 17 Pro Max.
Portrait-mode photography is excellent, with the processing effectively separating wisps of hair from the bokeh background.Lance UlanoffLance Ulanoff / FutureLance Ulanoff
Portrait-mode photos have become a real highlight in Samsung's photographic arsenal. From the very first photo I took of my colleague Axel Metz (above) to a shot of my son and his girlfriend, I've been impressed with the phone's uncanny ability to capture every detail and strand of hair while warmly blurring the background. My favorite shot is this one, of one of the Beefeaters who guard the Tower of London guards. This gentleman was kind enough to pose for me, and I think even he was surprised at the result.
(Image credit: Lance Ulanoff)
While I was generally pleased with the telephoto performance, I'm not thrilled with the underpowered, 10MP 3x optical zoom lens. It obviously pales in comparison to the iPhone 17 Pro Max's 48MP 4x optical zoom. Those extra megapixels also help the iPhone produce unprocessed 8x zoom sensor crops. After 3x on the Z Fold 8 Ultra, everything else gets some digital enhancement. Most of the images I've shared are optical-strength only.
One lens that's gotten a big upgrade with the Z Fold 8 Ultra is the ultra-wide, which is now a 50MP lens. This helps improve the quality of those wide-angle shots, and macro images, as well. There's some real drama in these ultra-wide images, and I'm impressed with how even the edges remain sharp.
Night photography is also strong, and I was often pleased with how much light, color, and detail the Z Fold 8 Ultra could find in even the darkest environments.
On the video side, the Z Fold 8 Ultra lives up to its name, letting you shoot and edit 8K video. I waded into my pair of hydrangea bushes and dozens of buzzing bees to capture some cool, up-close 8K footage that I was then able to fully edit inside the phone's camera app, including adjusting brightness, and even using the AI-powered audio scrubber to bring down the wind and sound of leaves brushing against the microphones.
(Image credit: Future)
One of the other highlights is the Dual Camera shooting mode, which, while using a front and back camera, produces a rather distinct result. Instead of the 10MP selfie-camera image appearing as a picture-in-picture window on the front-facing camera video — as it does when using the similar Dual Capture mode on Apple’s latest iPhones — the Galaxy Z Fold 8 Ultra creates a split-screen view.
I used this mode a few times in London, most memorably at the Royal Palace and at Borough Market, where I shot the famous strawberry stand. It's a great effect, and creates some really engaging videos.
The other most notable video feature is a Galaxy AI enhancement called My FanCam. As the name implies, it lets you focus on your favorite video subject. The example we saw involved video of a soccer game. On playback in the camera app, you select the Galaxy AI icon and then the My FanCam option. The system identifies all the moving people (it doesn't work with animals or anything other than humans). You select the one you want, and the video tracks that subject. But the best part is that it can auto-crop around the subject in the aspect ratio of your choice — perfect for sharing on social media.
I ran a couple of tests with My FanCam, and it worked perfectly every time.
The Samsung Galaxy Z Fold 8 Ultra arrives with Android 17 and OneUI 9. It's a great combination. Overall, OneUI is a great Android overlay, because it's useful without getting in the way of Android. There are still some odd choices, like the existence of a Galaxy web browser that I never use (does anyone?), but some of the native Galaxy features are actually quite useful.
It's also a system with multiple AI platforms: Bixby, Galaxy AI, and Gemini. Of the three, Bixby, which can answer general questions and step into controlling key phone features, got the least amount of use. I do like though for it for how it lets you dig down to settings like brightness control without ever digging into settings. I could simply talk to Bixby and tell it what I wanted, like when I asked, "Can you make sure the brightness is set to 100%?" Bixby opened settings, brightness control, and pushed it to 100%.
Galaxy AI is a far richer collection of native AI tools, ranging from on-screen awareness to voice-driven photo editing.
All I said was, "remove the old man"FutureFuture
I had some fun editing photos with my voice — and I was shocked by how good the results were. With the above photo pair, I simply asked Galaxy AI to "Remove the old man". There was no hesitation, and in about 20 seconds I had the second image. I was gone, and Galaxy AI filled in the rest of my friend's arm, turned a small satchel he was carrying into a shoulder bag, and fleshed out the guy behind me. It looked like reality.
There's also a whole collection of Now features, including the "your world on a single screen" Now Brief, which now adds custom cards, and Now Nudge, which pops up contextual guidance for things like multitasking and automatically noticing that you might want to add an appointment to your calendar. I couldn't get Now Nudge working for me in messages in RCS — I suspect it may take some time for the system to learn about me and start making these suggestions.
On the quality-of-life front, the QuickShare updates that make sharing between this Android Phone and iPhones (and Macs) possible have been a revelation. I feel as if the world's been thrown open, and I can only say it's about time. Okay, I know that's a bit much, but this feature update is bigger than you might think.
Gemini is especially powerful if you give it access to personal details and data inside apps like calendar and mail. When I asked Gemini, without preamble, "Where am I going today?" it looked in my emails and gave me my schedule and location for my next meeting. Impressive.
Features like Circle to Search can be summoned by holding down the virtual home button and then circling on-screen objects. The results are quick and accurate
I can also hold down the power/sleep button to summon Gemini. Six months of access to the more powerful Pro version comes with the phone; after that, you have the most basic Google AI, which is still pretty good.
Software score: 4.5 / 5
Samsung Galaxy Z Fold 8 Ultra review: Performance
Powerful Qualcomm Snapdragon 8 Elite Gen 5 for Galaxy
Performance is peerless
Back can get a little hot
This is a powerful and smoothly performing smartphone. Qualcomm's latest silicon virtually matches the iPhone 17 Pro Max's A19 Pro Geekbench 7 single- and multi-core scores. The numbers, by the way, appear lower than phones tested last year with Geekbench 6 because, in the upgrade to 7, Geekbench completely recalibrated how it measures performance.
In the real world, I have yet to run into a task or situation the phone couldn't handle. Games like Asphalt Legends looked and ran perfectly. The Galaxy Z Fold 8 Ultra can handle multitasking with ease — you can have up to four apps open simultaneously on the main screen — and editing 8K video is seamless.
There were times when I could feel the back of the phone getting warm, but not so much that it became uncomfortable to hold.
In other performance areas, like audio, the speakers can get loud but with virtually no bass; they can also sound a bit tinny. Call quality is excellent, though my first few call tests were with phone scammers who somehow instantly found the new number.
5G speeds and WiFi 7 connectivity were strong and, with enough signal, fast. I've also enjoyed a solid Bluetooth 6.0 connection to my Samsung Galaxy Buds Pro 2 and Galaxy Watch Ultra.
Samsung Galaxy Z Fold 8 Ultra benchmark scores
Samsung Galaxy Z Fold 8 Ultra
Geekbench 7 single-core
1835
Geekbench 7 multi-core
4476
3D Mark Wildlife Extreme
6632
3D Mark Wildlife Extreme Low
1660
3D Mark Solar Bay Extreme Unlimited
1366
Performance score: 4.5 / 5
Samsung Galaxy Z Fold 8 Ultra review: Battery
5,000mAh battery
45W wired charging
All-day battery life
Even though this is a thinner Z Fold than last year, the battery is now a larger 5,000mAh, a feat made possible by the thinner titanium alloy, which replaced the thicker polymer layer and the new silicon-carbon battery technology (more power in less space).
That battery gave me, with constant, all-day, mixed use in bright sunlight, 12.5 hours of battery life. In our lab tests, we got a solid 14 hours. It's an all-day champ, to be sure.
The phone can also charge quickly with a 45W fast charger — I almost 50% in 15 minutes and 76% in half an hour — while wireless charging supports 20W charging. You can also put another Galaxy phone on the back and share a little power via Wireless PowerShare.
Battery score: 5 / 5
Should you buy the Samsung Galaxy Z Fold 8 Ultra?
Samsung Galaxy Z Fold 8 Ultra scorecard
Attributes
Notes
Rating
Value
The price of Samsung's best foldable just keeps going up
4 / 5
Design
Thin, flat, almost creaseless and just beautiful. I do wish the camera bump didn't mess up the on-desk flatness
5 / 5
Displays
Excellent displays and the upgrades to the main screen (flat, less of a crease, antireflection) make it a great content and productivity device.
5 / 5
Camera
Excellent collection of cameras. The ultrawide update is especially welcome. I do wish the telephoto was a bit stronger (optically). Powerful features like Photo Assist and My FanCam are strong additions.
4.5 / 5
Software
Clean, well-organized platform with lots of useful, baked in, AI features like Now Brief. Lots of AI.
4.5 / 5
Performance
Qualcomm's best mobile processor (tweaked for Samsung) does not disappoint.
4.5 / 5
Battery
5,000mAh battery. All day battery life is virtually guaranteed.
5 / 5
Buy it if...
You want the ultimate foldable phone Sure, the Galaxy Z Fold 8 is adorable, but no other Galaxy folding phone has this collection of cameras, vast screen size, and thinness. It's the full package.
You want all-day battery life The cutting-edge silicon-carbon 5,000mAh battery is a true workhorse.
You want the best photos The Galaxy Z Fold 8 Ultra is unquestionably the camera leader among its Galaxy Z8 cousins, but it also has one of the best camera phone arrays I've used.
Don't buy it if...
You're on a bugdget This is an exciting folding phone, but you will pay dearly. If cost is an issue, you may want to look to the Z Fold 8 or Z Flip 8.
You want more zoom As much as I like these cameras, I still want a 4x optical zoom, and would love a 5x. Maybe next year.
Samsung Galaxy Z Fold 8 Ultra review: Also consider
Samsung Galaxy Z Fold 8 The Galaxy Z Fold 8 promises the same level of performance and AI as the Z Fold 8 Ultra, but in a cuter form factor and at a better price.
Motorola Razr Fold 2026 This foldable manages to match the Z Fold 8 Ultra in power and battery technology (but has a larger battery). The design is questionable, but it's generally a very good foldable that will save you money over the Z Fold 8 Ultra.
I've been working, playing, and traveling with the Samsung Galaxy Z Fold 8 Ultra for almost two weeks. I've tried to use it as I would any smartphone, but with the added benefit of the large screen.
This is my seventh year testing foldable phones, and I am constantly astonished by the progress that's being made with the form factor, especially by Samsung. The Z Fold 8 Ultra is the full expression of its smartphone ideas and, as I carried it with me and pulled it out to take photos in London, Manhattan, and at home, I was constantly surprised and pleased with its performance.
More broadly, I've been testing phones for over 22 years and technology for 40. I use my wealth of experience to put products like the Z Fold 8 Ultra in context and perspective. As I see it, this is the best folding phone on the market right now. Read more about how we test
It’s high praise that one of my biggest problems with the Samsung Galaxy Z Fold 8 is that I wish it had a different name.
The fact that the Galaxy Z Fold 8 Ultra has taken up the mantle of the Galaxy Z Fold 7 and all previous Galaxy Z Fold models is a little confusing. But titles aside, what Samsung has actually done here with the Galaxy Z Fold 8 — that is, build a new kind of foldable for a new kind of audience — deserves recognition, and I'm glad the South Korean giant has once again moved the category forward in a meaningful way.
(Image credit: Richard Priday / TechRadar)
Ideal Galaxy Z Fold 8 users are those focused on mobile entertainment and exploring new ideas with a pair of screens that Samsung has shaped specifically for watching video and reading, respectively.
While the phone is still technically capable, with an excellent chipset, plenty of memory, and strong battery and charging specs, it’s being sold more on its everyday use cases — and convincingly so.
In one way, it’s going to be hard to judge how good the Galaxy Z Fold 8 is until we get the long-rumored foldable iPhone, which is going to be the second (and perhaps more important) passport-style foldable to hit Western markets. But what I can say right now, looking at the Galaxy Z Fold 8 itself and the wider foldable phone and Android phone markets, is that this mid-sized foldable may herald a new generation of folding phones. I just wish it wasn’t so expensive.
Samsung Galaxy Fold 8 review: Price and availability
From $1,899 in the US
From £1,699 in the UK
From $2,699 in Australia
Starting at $1,899 /£1,699 / AU$2,699, the Galaxy Z Fold 8 is currently in its pre-order phase; it'll hit shelves on August 7.
These prices put the phone in between the Galaxy Z Flip 8 and Galaxy Z Fold 8 Ultra in terms of cost, and it's cheaper than the Galaxy Z Fold 7, which retailed for $1,999.99 / £1,799 / AU$2,899 at launch.
Samsung releasing a cheaper book-style foldable is absolutely a good thing, but the small price difference between the Galaxy Z Fold 8 and Z Fold 8 Ultra makes the former seem a little too keenly-priced.
That said, excluding the Huawei Pura X — which is hard to get in the West and requires some fiddling to get working with familiar Google services — and the as-yet-unnannounced iPhone Ultra, the Galaxy Z Fold 8 is the only representative of this size of foldable you can easily buy right now.
Hopefully future discounts will make this phone more affordable, but right now, it seems like Samsung’s charging a little uniqueness tax on top of what the Galaxy Z Fold 8 is truly worth.
Samsung Galaxy Z Fold 8 pricing
Storage
US price
UK price
AU price
256GB
$1,899.99
£1,699
AU$2,699
512GB
$2,099.99
£1,869
AU$2,999
1TB
$2,499.99
£2,209
AU$3,599
Value score: 3 / 5
Samsung Galaxy Fold 8 review: Specs
These are the key specs of the Galaxy Z Fold 8:
Dimensions:
Unfolded: 161.4 x 123.9 x 4.5mm, Folded: 81.9 x 123.9 x 9.7mm
Lavender, Graphite, Cream, Mint (Samsung Store exclusive)
Samsung Galaxy Fold 8 review: Design
(Image credit: Richard Priday / TechRadar)
Compact and light for a “big” folding phone
Outer and inner screens equally useful
When open, the Galaxy Z Fold 8’s 7.6-inch screen resembles a typical foldable phone, with a few exceptions.
It’s easier to handle, with its 201g weight making it lighter than any other book-style foldable, while the phone's 4.5mm thickness also contributes to it feeling like a small tablet. The minimal crease, while not as invisible as the Z Fold 8 Ultra’s, is barely a distraction unless you happen to catch the light in a particular way, and it's only noticeable to the touch when you’re trying to look for it.
With its slightly rectangular open shape, the Z Fold 8 is much more similar in size and form to an iPad (specifically, the iPad mini) or ereader than most foldables, which tend towards a square shape. And while being square can have its advantages, I have really fallen for the Z Fold 8’s design during my testing time.
While working on this review, I often turned the Z Fold 8 vertically for a physical document-style view of my work. You get almost double the number of lines in Google Docs with the keyboard open as you do with the Fold 8 in its regular orientation, while the keyboard remains split for easier typing. As a result, the Z Fold 8 is now my favorite device without a physical keyboard to write on, even though Samsung considers the Z Fold 8 Ultra to be the top choice for anyone wanting to get serious work done.
(Image credit: Richard Priday / TechRadar)
However, I also found myself less inclined to open the Z Fold 8 than I have been with other book-style foldables. The phone's outer 5.5-inch screen is perfect for one-handed use of fully-sized apps, which isn't a given even on standard bar-shaped phones today.
(Image credit: Richard Priday / TechRadar)
To alleviate any (understandable) durability concerns about folding phones, Samsung has rated the Galaxy Z Fold 8 as IP48 for dust and water resistance, which means it's as well-protected against water as any other flagship phone.
The '4' in that designation means no foreign objects above 1mm in size will worm their way into the Galaxy Z Fold 8's inner components, though other foldables — namely the Google Pixel 10 Pro Fold and the Honor Magic V6 — offer superior IP68 dust protection.
There’s also Gorilla Glass Ceramic 3 on the display and Victus 2 on the back to avoid scratches or serious cracks, plus a Flex Titanium layer under the main display, which makes the most vulnerable part of the Z Fold 8 tougher.
Rounding off these impressive design credentials is a quartet of appealing color options: the Galaxy Z Fold 8 is available in Lavender (pictured in this review), Graphite, Cream, and the Samsung Store-exclusive Pistachio.
Design score: 4 / 5
Samsung Galaxy Fold 8 review: Displays
(Image credit: Richard Priday / TechRadar)
High-quality screens inside and out
Display brightness could still be higher
The Galaxy Z Fold 8's 7.6-inch main display and 5.5-inch cover display have been crafted by Samsung to help you enjoy whatever kind of content you’re into.
The phone's outer screen has a video-friendly 16:10 aspect ratio, while its inner panel uses a more spacious, practical 4:3 ratio that's best suited to reading (though this inner panel is also better suited to widescreen video than the Galaxy Z Fold 8 Ultra's square-shaped equivalent). We've compared the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra's screen sizes elsewhere on TechRadar so you can visualize the difference between the two.
(Image credit: Richard Priday / TechRadar)
Both screens are detailed and colorful, which is no great surprise — Samsung is one of the best, if not the best, mobile display manufacturers in the world.
That said, despite a high brightness rating of 3,000 nits, the Galaxy Z Fold 8's screen readability can be a problem when using the phone in direct sunlight, even with the Extra brightness setting enabled.
Still, the low-reflection coating on the phone's inside screen makes some difference. It’s not as effective as the one you get on the Galaxy S26 Ultra or Galaxy Tab S11 Ultra, but the Galaxy Z Fold 8 definitely softens reflections better than most standard phones, making it easier to see what's on screen.
Display score: 4 / 5
Samsung Galaxy Fold 8 review: Software
(Image credit: Richard Priday / TechRadar)
The latest Galaxy AI features with foldable-specific upgrades
A mix of fun features, like My FanCam, and practical ones, like Multi-Window
The Galaxy Z Fold 8 runs on One UI 9, which is based on Android 17. It’s quite different from other Android skins, which hew closer to Google’s original design, but it’s still one of the best options around in terms of adaptation to foldable phones.
Several of Samsung’s software features have been adapted for the Z Fold 8 series, specifically, including Now Nudge. These small, discreet but helpful prompts suggest what app or action you might want to use next depending on what’s on screen, and offer to open a split-screen view on your behalf.
(Image credit: Richard Priday / TechRadar)
For AI fans, Samsung has expanded task automation for select apps, assuming you’re in the US, UK, or South Korea, where this feature is currently enabled. These automations don’t work all that fast, but assuming your prompt is understood correctly, the Z Fold 8’s AI will work through your request until you decide to take back control, or when it alerts you when it’s time to intervene to finalize a booking or order.
My FanCam, meanwhile, lets you create a motion-tracked video of a particular subject from any video (from your photo gallery, YouTube, or anywhere else). I have not made a fancam before, so I don’t know how well this sort of software — which is popular among K-pop fans — works elsewhere, but Samsung’s version is relatively effective, albeit with some major limitations.
Making a My FanCam clip is easy: just open the AI tools menu with the video you want to use in the Gallery app, tap the relevant icon, then tap your subject. After some processing time, depending on the size of the original clip, you have your tracked footage. But after trying the feature with a number of videos, two problems appeared.
First, the subject needs to be large enough in the frame. Even if you have high-resolution 4K footage, you need to crop in before My FanCam will detect them. Similarly, they need to be well-lit — I tried to use a clip of a dance troupe moving around in dramatic stage lighting, and My FanCam simply would not work.
Since there is no manual tracking option you can use, you are at the mercy of Samsung’s algorithms as to whether your footage is compatible.
As for multitasking, although it’s not as much of a focus on the Galaxy Z Fold 8 as it is on the Z Fold 8 Ultra, I still appreciate Samsung’s updates to its Multi-Window system, which lets you use two or more apps at once. The Z Fold 8 and its sibling now let you use three apps side-by-side vertically or horizontally, as well as via the older splitting method, which sees one app taking up half the screen and the other two taking a quarter each.
(Image credit: Richard Priday / TechRadar)
Multi-Window is still not as versatile as the windowed system you now find on many tablets and rival foldables, but if you’re cross-referencing without wanting to make too many edits to what you’re looking at, it certainly avoids the need to open your laptop from time to time, which makes the Galaxy Z Fold 8 a valuable productivity companion.
Software score: 4 / 5
Samsung Galaxy Fold 8 review: Cameras
(Image credit: Richard Priday / TechRadar)
No telephoto camera at this price feels unfair
But cameras that *are* present perform well
The Galaxy Z Fold 8 has the undistinguished position of having the highest relative price per camera of any Samsung phone. Unlike the Z Fold 8 Ultra, there’s no telephoto camera to speak of here, although at least the cameras you do get are of good quality. Specifically, there are 50MP main and ultra-wide lenses on the back, plus 10MP selfie cameras embedded in the phone's cover and inner displays.
Samsung’s camera processing has made an important step forward in recent years, going from exaggerated colors to more natural ones, matching the vibe of other flagship smartphone cameras. That’s why, even in the intense sunlight that was slowly melting me during my photo trip to Beckenham Place Park, we still get attractive-looking trees, grass, sky and brickwork.
Main cameraRichard Priday / TechRadarMain cameraRichard Priday / TechRadarUltrawideRichard Priday / TechRadarMain camera low lightRichard Priday / TechRadar
Samsung’s 50MP main camera offers 2x in-sensor zoom for a little extra reach when you need it without compromising on image quality. The Camera app also offers presets for 4x and 10x (the latter is the maximum available digital zoom), although the image quality deteriorates, as you’d expect.
For selfies, the 10MP cameras on the inside and outside of the phone are identical, and therefore equally competent. You’re also free to open the Galaxy Z Fold 8 and switch the preview to the outer screen for hi-res or ultra-wide selfies — perhaps one of the most underrated abilities of foldable phones.
Front camera selfieFutureMain camera selfieFuture
Portrait mode on Samsung phones is a particular strength, as it can cut accurately around glasses where other phones struggle. These examples show that the Z Fold 8 hasn’t missed out on this ability.
Selfie camera portraitRichard Priday / TechRadarMain camera portraitRichard Priday / TechRadar
Video maxes out at 8K/30fps, or 4K/60fps if you need your extra frames. Samsung’s videography party trick from the Galaxy S26 series — Super Steady video with Horizontal Lock — has also made it to the Z Fold 8 series.
This feature levels out shaky footage at the expense of some resolution. It does a fantastic job, though, as you can see in these samples of me running along a path (the first is the original footage, the second is the edited footage).
Overall, while it would be nice if Samsung had given the Z Fold 8 a telephoto camera, what’s here works well. And since this phone is designed to appeal to a more casual user, there’s a reasonable chance that anyone interested in the Z Fold 8 won’t mind the compromise.
Camera score: 3 / 5
Samsung Galaxy Fold 8 review: Performance
(Image credit: Richard Priday / TechRadar)
Top-performing chipset with plenty of memory, even by default
Great for games, even with below-par benchmark scores
The Z Fold 8 contains the Qualcomm Snapdragon 8 Gen 5 for Galaxy chipset, which is the best version of the best silicon currently available in an Android phone. The scores I got in my own benchmarking tests are a little lower than I would have anticipated, but they're impressive nonetheless, and prove that the Z Fold 8 is absolutely a performance powerhouse.
Indeed, this top-end chipset proved its worth while I tested several games on the Galaxy Z Fold 8. Destiny Rising, set to its highest graphical setting and 60fps, ran perfectly smoothly. Similarly, Asphalt Legends at its full high quality/120fps settings proved no challenge for the Z Fold 8.
Under the hood, the Galaxy Z Fold 8 features 12GB of RAM and 256GB of storage by default, but you can spec the device up to 512GB if you wish. There’s also a 1TB model, which gets a RAM bump to 16GB, though whether this upgrade is worth the money will depend entirely on how intensively you use your phone.
Samsung Galaxy Z Fold 8 benchmark scores
Samsung Galaxy Z Fold 8
Geekbench 6 single-core
3,253
Geekbench 6 multi-core
7975
3DMark Wild Life Extreme Stress Test best
5087
3DMark Wild Life Extreme Stress Test low
2083
3DMark Solar Bay
8856
Performance score: 4 / 5
Samsung Galaxy Fold 8 review: Battery
(Image credit: Richard Priday / TechRadar)
The phone can last a surprisingly long time if you use the inner screen sparingly
Charging isn’t the fastest, but it's definitely quick enough when you need it
Despite being smaller than last year’s Galaxy Z Fold 7, the Galaxy Z Fold 8 packs a larger-capacity battery — specifically 4,800mAh versus 4,400mAh. That’s thanks to Samsung finally adopting industry-leading silicon-carbon battery technology, which boasts higher energy density than the lithium-ion technology used by Samsung (and indeed most other Western phone manufacturers) in its previous batteries.
Samsung’s battery estimate claims you can get 26 hours of video playback from a single charge of the Galaxy Z Fold 8 — and I’m inclined to believe that, if you stick to the cover screen. In my light to moderate mixed usage of the phone during testing, switching between screens, enabling the always-on display and leaving the phone off charge overnight, I would get between a day and a day and a half between plug-ins.
Samsung is using its best 45W wired and 20W wireless charging options on the Z Fold 8 series, which, while slower than some rival devices, is still an upgrade on previous Z Folds. Using a compatible third-party charger, I was able to fill the Z Fold 8 to 43% in 15 minutes, and to 100% in 1 hour and 5 minutes.
In other words, you wouldn’t want to forget to charge this phone overnight, given the below-average battery life, but if you do, it won’t take long to get a usable amount of charge in an emergency.
Battery score: 3 / 5
Should you buy the Samsung Galaxy Fold 8?
Samsung Galaxy Fold 8 scorecard
Attributes
Notes
Rating
Value
Not as costly as some foldables, but still expensive.
3 / 5
Design
Perfectly sized whether open or closed, plus strong protection against common sources of damage.
4.5 / 5
Displays
All your content looks great inside and out, with low-reflection tech to help in bright light.
4.5 / 5
Software
Whether you're focused on productivity or entertainment, the Z Fold 8 has features to help.
4.5 / 5
Camera
No telephoto is a major absence, but the cameras you do get take great shots.
3 / 5
Performance
The flagship performance you'd expect, with the screen space to enjoy it fully in games.
4 / 5
Battery
A notable capacity upgrade has reduced the typical foldable battery life anxiety, although it's still on the weak side. The speedier charging is quite welcome though.
3.5 / 5
Buy it if...
Traditional folding phones or flip phones haven’t appealed to you yet Sitting between the two sizes of foldable phones we've become familiar with, the Z Fold 8 is fully functional whether you’ve got it open or closed.
You like the idea of a small phone combined with a mini tablet When closed, no phone on the market is as small and as usable as the Galaxy Z Fold 8. And when it’s open, it’s like you’ve pulled an iPad mini or a Kindle out of nowhere.
You want the best software available on a foldable Samsung has been making folding phones the longest out of any brand, and that shows in how well its software adapts and works with the Z Fold 8’s hardware. And that’s not even mentioning the Galaxy AI tools that few other phones can match up to.
Don't buy it if...
You want a complete, well-priced phone experience For the price of the Z Fold 8, you could instead buy a fully-specced Galaxy S26 Ultra or similar flagship phone, which will more than make up for its lack of hinge with other features.
Battery life is a deal-breaker Battery life isn’t too bad on the Z Fold 8, but only in terms of other foldable phones. Stick to a regular-shaped phone if you want the best possible endurance.
The camera limitations will bother you Spending well over 1,500 of your local currency on a phone that lacks a telephoto camera is a big ask, even if such a compromise becomes the standard for this size of foldable phone.
Samsung Galaxy Z Fold 8 review: Also consider
Motorola Razr Plus 2026
This is currently our best flip-style foldable pick, and it might be the better device for you if you're looking for a foldable that can go the distance with its battery, and don’t mind only having a standard-sized phone screen when you open it up.
Considering the minimal price difference, you might be better off saving a little extra money and getting the full-fat fold experience with more screen space, a telephoto camera, and a longer-lasting battery. The Z Fold 8 Ultra isn't as well-suited to video, though.
Lavender, Graphite, Cream, Mint (Samsung Store exclusive)
Pantone Mountain View
Violet Shadow, Graphite, Cream, Green Shadow (Samsung Store exclusive)
How I tested the Samsung Galaxy Z Fold 8
I used the Samsung Galaxy Z Fold 8 for approximately a week and a half as my work phone, transferring my apps, messages, and SIM card from the Oppo Find N6 I was using beforehand.
As my work device, I used the Z Fold 8 for writing stories, answering emails, scrolling social media and watching tech YouTube videos.
The Samsung Galaxy Z Fold 8 is smaller, cheaper, and has fewer cameras than the Galaxy Z Fold 8 Ultra, but it may end up being the most popular Galaxy foldable to date.
Why? Because its 7.6-inch inner screen has a 4:3 aspect ratio, which is supposedly “the new standard for viewing content,” as Samsung told us in an interview — and if there’s one thing most of us can’t get enough of in 2026, it’s content.
The Galaxy Z Fold 8 Ultra, meanwhile, has an eight-inch inner screen with a 10:9 aspect ratio, which is great for spreadsheets and multitasking, but less brilliant for movies and YouTube videos.
Don’t believe me (or Samsung)? I compared the experience of streaming Netflix, watching YouTube, and scrolling through Instagram Reels on the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra — in both portrait and landscape orientations, where possible — to help you visualize the aspect ratio differences between these two devices.
Check out the side-by-side comparisons for each platform below, and let me know in the comments section which phone you’d prefer to use for watching videos. I've also included a roundup of each model's respective size specs for added context.
Samsung Galaxy Z Fold 8 Ultra
Samsung Galaxy Z Fold 8
Dimensions (unfolded):
158.4 x 143.2 x 4.1mm
161.4 x 123.9 x 4.5mm
Dimensions (folded):
158.4 x 72.8 x 8.9mm
81.9 x 123.9 x 9.7mm
Display (unfolded):
8 inches, 10:9
7.6 inches, 4:3
Display (folded):
6.5 inches, 21:9
5.5 inches. 16:10
Netflix
Z Fold 8 (10:16) / Z Fold 8 Ultra (9:21)
(Image credit: Future)
Z Fold 8 (4:3) / Z Fold 8 Ultra (10:9)
(Image credit: Future)
Z Fold 8 (3:4) / Z Fold 8 Ultra (9:10)
(Image credit: Future)
YouTube
Z Fold 8 (16:10) / Z Fold 8 Ultra (21:9)
With either phone in this orientation, expanding the YouTube video automatically switches the orientation to landscape (see the next photo) (Image credit: Future)
Z Fold 8 (10:16) / Z Fold 8 Ultra (9:21)
(Image credit: Future)
Z Fold 8 (4:3) / Z Fold 8 Ultra (10:9)
(Image credit: Future)
Z Fold 8 (3:4) / Z Fold 8 Ultra (9:10)
(Image credit: Future)
Instagram Reels
Z Fold 8 (16:10) / Z Fold 8 Ultra (21:9)
(Image credit: Future)
Z Fold 8 (4:3) / Z Fold 8 Ultra (10:9)
(Image credit: Future)
Z Fold 8 (3:4) / Z Fold 8 Ultra (9:10)
(Image credit: Future)
Verdict
For Netflix and YouTube, the Galaxy Z Fold 8 provides a cleaner viewing experience than the Galaxy Z Fold 8 Ultra in every orientation except 3:4. The black bars above and below the video are noticeably narrower than those on the Galaxy Z Fold 8 Ultra, and there's no awkward pillarboxing (i.e., bars on either side of the video) when using the Galaxy Z Fold 8 in 10:16 (you'll notice that content wraps around the phone's punch-hole camera, which doesn't happen on the Galaxy Z Fold 8 Ultra).
Of course, if you use the Galaxy Z Fold 8 in 3:4, the black bars are much bigger than those on the Galaxy Z Fold 8 Ultra, but Samsung itself admits that this orientation is “more natural for reading e-books or browsing the web,” which gives the smaller device another nice win over the pricier model.
The Instagram Reels-watching experience is pretty similar across both phones, but given the Galaxy Z Fold 8's lighter weight (201g vs 215g), I'd give it the edge here, too.
So there you have it: if watching videos and scrolling through social media is your priority, the Galaxy Z Fold 8 is a better buy than the Galaxy Z Fold 8 Ultra.
Of course, there is much more to both phones than their respective displays — the Galaxy Z Fold 8 Ultra has better cameras, for instance — so I wouldn't jump headfirst into buying one over the other until you've read our full Samsung Galaxy Z Fold 8 Ultra vs Galaxy Z Fold 8 comparison.
Side note: You're not able to watch videos in 16:10 (Z Fold 8) or 21:9 (Z Fold 8 Ultra) on Netflix, nor videos in 10:16 (Z Fold 8) or 9:21 (Z Fold 8 Ultra) on Instagram, hence why these options don't appear in the above comparison.
Confusion is the typical first reaction. They hold the new Samsung Galaxy Z Fold 8 in their hands, marveling at the passport-sized cover screen, and ask without irony or sarcasm, "Is this new?"
I'm finding that people think the Z Fold 8's design is both familiar and completely alien. They roll it over in their hands and, initially, appear unaware that it also unfolds to reveal a far larger, and yet also oddly shaped, inner display.
It's, for all intents and purposes, the Nokia Feature phone of modern foldables. It's a completely new device featuring modern hardware, components, tech innovation, and AI that also somehow harkens back to an era of weird Nokia phones that proudly peacocked their oddball aesthetics.
Back in the early oughts when most thought the state of cellphones had been well-worked out and we'd settled on small-ish screens and an endless array of keyboard styles, Nokia was king of the hill. There was no one-size-fits-all in the world of cell phones. Your phone's physical design was an expression of your personal style. The tiny Nokia 31000 had virtually nothing in common with a T-Mobile Sidekick or a BlackBerry 7230. Nokia's designs, though, were fun (if not always practical — looking at you, Nokia N-Gage) and they made us think differently about mobile phones and what we should expect when using them.
The Samsung Galaxy Z Fold 8, which Samsung unveiled last week in London at Samsung Upacked (and that I'm carrying today), is perhaps serving a similar function now, trumpeting the very existence of foldable phones and why they might matter to you.
In my discussions with Samsung about why they made the Galaxy Z Fold 8, it became quite clear that this was a phone and form factor designed to attract customers disinterested or dissatisfied with the current relatively vanilla set of folding phone options, not only available from Samsung, but also from its rivals at Motorola, Oppo, and Huawei.
After all, you had either the candybar style that opens into a mini tablet or the communicator flip-style. Camera arrays might all look different, but the basic size and shapes are all the same. And none of them were moving the market — foldables held just 1.6% of the global smartphone market in 2025. None of them appear to be making people stop and think. There was, until now, no Nokia Effect.
The Samsung Galaxy Z Fold 8, though, is fun to show off. I've seen people stop, smile, scratch their heads, and be generally interested in a way they weren't with recent Folds and Flips or even the new Galaxy Z Fold 8 Ultra I'm also carrying around. One coworker called it "dreamy". How often have you heard someone describe a smartphone like that?
They notice, for instance, that in its folded size, the Galaxy Z Fold 8 is a much better fit for smaller hands, and how it actually fits all the way in a pocket (not for nothing, the 201g size doesn't hurt for portability, either). Even opened and in portrait mode, the 7.6-inch display is more palmable than the Z Fold 8 Ultra's 8-inch display.
Weird and wonderful
Nokia always went wild on design (Image credit: Lance Ulanoff)
Its inherent cuteness is an unintentional nod to the phones of a bygone era. When folded, the cover display and even the back with its smaller camera array say, "Look at me, I'm adorable."
Samsung will be leaning into this, and where the Z Fold 8 Ultra is a mobile multi-tasking and content capture and creation workhorse, the Z Fold 8 is a friend who tells you stories in a compact form. It's a lean-back reading experience, and a less letterboxed full-screen video viewing companion.
And yet, it's also a better confidant, letting you share your thoughts and texts in a virtual keyboard that's wider and more comfortable to use than one on even the Galaxy S26 Ultra or iPhone 17 Pro Max.
What Samsung has almost miraculously done with the Galaxy Z Fold 8 is create a foldable that will finally get people talking. Further, it's done so months before Apple enters the foldable ring. Imagine that, a knockout punch delivered by Samsung before the fight begins.
It won't be that easy, of course; I fully expect Apple to deliver something truly extra on the foldable front. It should share this unusual form factor, especially since Samsung is probably supplying the display. Samsung has told us that it's unconcerned about Apple's entry and actually welcomes it. Maybe that's just pole-position talk.
Will the freshness of this form factor evaporate when the iPhone Ultra arrives? Maybe, or maybe it'll be too late for Apple because surely Samsung has already cracked the code. All it had to do was take a look back and remind itself why people loved weird cellphone designs and how that might, if not shape, at least inform its expansion of the Z Fold line.
The first two of those three phones boast Samsung's new Flex Titanium display technology, which gives them thinner, flatter, and more robust displays than any Galaxy foldables before them. And having spent time with the Galaxy Z Fold 8 Ultra already, I’ve been impressed with the progress Samsung has made in reducing the appearance of the crease, specifically.
From front-on, you can hardly make out the crease at all, and at an angle, it’s less obvious than on the Galaxy Z Fold 7. Running my finger across the middle of the Galaxy Z Fold 8 Ultra's display, there’s only a very subtle undulation running down the center. It’s so subtle that I’d wager you’ll stop registering that it's even there after spending a few weeks with the new phone.
And yet, for how impressed I am with the Galaxy Z Fold 8 Ultra’s display, I know there’s already something better available.
Enter the contender
The Oppo Find N6 (left) and Samsung Galaxy Z Fold 8 Ultra (right)FutureThe Oppo Find N6 (left) and Samsung Galaxy Z Fold 8 Ultra (right)Future
The Oppo Find N6 launched in March 2026, four months earlier than Samsung’s Z8 series, and the big selling point was the claim that Oppo had managed to remove the crease in the foldable screen entirely.
Now, while that isn’t strictly true — at some acute angles, you can still see the crease — what is pretty amazing is the fact you can run your finger across the entire 8.12-inch display and not feel any interruption on the part of the screen that bends when folded.
I’ve been fortunate enough to have used most foldables, including reviewing the original Galaxy Fold, and the screen crease has always been there.
Most of the time, when you’re looking straight-on at the screen, it does disappear as your eyes focus on the content, but have the light hit at a certain angle, or run your finger across, and you’re immediately reminded of the minor imperfection.
I was stunned when I first got my hands on the Oppo Find N6. Swiping my finger back and forth across the middle of the display and feeling nothing, I thought, 'This is the next frontier of foldables.'
The crease on the Oppo Find N6FutureThe crease on the Samsung Galaxy Z Fold 8Future
To make sure I wasn’t just looking at the Oppo through rose-tinted specs, I took it to the Samsung preview event so I could experience it side-by-side with the Z Fold 8 Ultra. And sure enough, the Oppo continued to impress with a screen that is smoother and flatter than Samsung’s, but not by much.
Which one is right for you?
The Oppo Find N6 (left) and Samsung Galaxy Z Fold 8 Ultra (right) (Image credit: Future)
Make no mistake, these are two very accomplished, flagship foldables. Both have similarly sized exterior and interior screens, and both are powered by Qualcomm’s Snapdragon 8 Elite Gen 5 chipset.
The Samsung Galaxy Z Fold 8 Ultra is thinner, lighter, and actually readily available in multiple markets. It also has a brighter display (a peak brightness of 3,000 nits vs 2,500 nits on the Oppo) and the firm’s Galaxy AI, Now Brief, and Now Nudge features on top of Google’s Gemini assistant.
The Oppo Find N6 has the smoothest, flattest foldable display, an edge in the camera hardware, a bigger battery and faster charging — yet its availability is limited to just a few Asian markets at the time of writing.
So, the Samsung Galaxy Z Fold 8 Ultra wins by default, which doesn’t feel particularly satisfying as a conclusion, but this shouldn’t diminish the progress that’s been made.
The main issue with foldable displays has been conquered. The next major hurdle we need manufacturers to clear is price.
The Z Fold 8 Ultra is available for pre-order for a lofty $2,099.99 / £1,899 / AU$2,999, which makes it Samsung’s most expensive foldable ever (if we ignore the limited-run TriFold). The Z Fold 8 (from $1,899.99 / £1,699 / AU$2,699) and Z Flip 8 (from $1,199.99 / £1,149 / AU$1,949) are cheaper, but they’re still not cheap.
So, if a manufacturer can find a way to deliver the same premium features for under $1,200/ £1,200 / AU$1,500, it could open the foldable floodgates.
Samsung Galaxy Unpacked took place earlier in the week, and amongst the key launches we the got a look at a brand new compact foldable: the Samsung Galaxy Z Flip 8. This clamshell phone is Samsung's slimmest and lightest Flip yet, measuring just 6.1mm thick when folded, and weighing in at 180g.
Preorders are open now, and if you've decided this is the phone for you, now's a great time to get a case sorted. Below, I've rounded up a selection of my favorites in the US and in the UK. I've focused on reputable brands like Otterbox, Spigen and Casetify, alongside Samsung's official offerings, but I've also mixed in a handful of Amazon options for those seeking something cheaper. As a relatively niche launch, there isn't the usual glut of cases to choose from, but I was pleasantly surprised to see a decent range available.
When making your selection, keep in mind what you need from a case. Do you want the toughest case, with reinforced corners, to keep your foldable safe from bumps and scratches? Are you seeking a fun design that lets you express some personality? Or do you need something minimalist that lets the phone itself take center stage? I've also included a number of MagSafe options.
Scroll down to browse my favorite Samsung Galaxy Z Flip 8 cases and covers, to keep your new clamshell safe and looking great.
US cases for the Samsung Galaxy Z Flip 8
Spigen
Galaxy Z Flip 8 Series — Ultra Hybrid Pro (mag Fit)
Samsung
Galaxy Z Flip8 Mirror Magnet Case(kakao Friends)
Spigen
Galaxy Z Flip 8 Series - Nano Pop (mag Fit)
Samsung
Galaxy Z Flip8 Silicone Ring Magnet Case, Pink
Samsung
Galaxy Z Flip8 Clear Magnet Case, Transparent
CASETiFY
Stamp Collection
CASETiFY
Black Kingsnake
OtterBox
Folding Galaxy Z Flip8 Case — Thin Flex Series
Pepmune
Magnetic Case Matte Clear Bumper, Pink
RMOCR
Galaxy Z Flip 8 Case With Lanyard, blue
WRJ
Shockproof Magnetic Phone Case for Z Flip8 — Black
Samsung
Galaxy Z Flip8 Flipsuit Case, Silver
Samsung
Galaxy Z Flip8 Clear Case, Transparent
CASETiFY
Dragon Pang
Samsung
Galaxy Z Flip8 Mirror Magnet Case(esther Bunny)
Samsung
Galaxy Z Flip8 Hybrid Shield Magnet Case, Black
Spigen
Galaxy Z Flip 8 Series - Ultra Hybrid Pro Neo One (mag Fit)
Spigen
Galaxy Z Flip 8 Series - Core Armor (mag Fit)
UK cases for the Samsung Galaxy Z Flip 8
CASETiFY
Bridgerton Blooming Flowers Case
CASETiFY
Strawberry Print
OWKEY
Magnetic Case With Built-In Screen Protector, Blue
Natbok
Galaxy Z Flip 8 Case with 2 Screen Protectors, black
SIXBOX
Flip 8 Case With Stand, Compatible With Magsafe, Dark purple
WFTE
Split Case with 2x Tempered Glass Screen Protectors
The Samsung Galaxy Z Fold 8 Ultra has better camera specs and a higher-capacity battery than its smaller sibling, but its dimensions aren't as well-suited to video streaming, and it costs more.
Pros
Includes a telephoto camera
High-capacity 5,000mAh battery
Big screens
Cons
Very expensive
Large size won't suit everyone
Samsung
Galaxy Z Fold 8
The Samsung Galaxy Z Fold 8 is smaller than its Ultra counterpart and lacks a telephoto camera, but it also costs less, has just as much power, and boasts a compact display that may suit some users better.
Aside from having similar names, they’re both book-style foldables, and they also share plenty of specs. But between very different form factors and differences in their respective camera setups, there's lots to differentiate them, too.
So, below, we’ve compared the Samsung Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra, so you can easily understand how they stack up. We haven't reviewed either model just yet, but we have been hands-on with both, and so have been able to draw some early conclusions as to who they're best suited to.
Samsung Galaxy Z Fold 8 Ultra vs Samsung Galaxy Z Fold 8: specs comparison
Before we look closer at the key features of these two phones, we've detailed their core specs below, so you can see their major similarities and differences at a glance.
Samsung Galaxy Z Fold 8 Ultra
Samsung Galaxy Z Fold 8
Dimensions (unfolded):
158.4 x 143.2 x 4.1mm
161.4 x 123.9 x 4.5mm
Dimensions (folded):
158.4 x 72.8 x 8.9mm
81.9 x 123.9 x 9.7mm
Weight:
215g
201g
Foldable display:
8.0-inch 2256 x 2504 AMOLED, 120Hz
7.6-inch 1828 x 2448 AMOLED, 120Hz
Cover screen:
6.5-inch 1080 x 2520 AMOLED, 120Hz
5.5-inch 1248 x 1972 AMOLED, 120Hz
Chipset:
Snapdragon 8 Elite Gen 5 for Galaxy
Snapdragon 8 Elite Gen 5 for Galaxy
RAM:
12GB / 16GB
12GB / 16GB
Rear cameras:
200MP wide, 50MP ultra-wide, 10MP telephoto
50MP wide, 50MP ultra-wide
Front camera:
10MP and 10MP
10MP and 10MP
Battery:
5,000mAh
4,800mAh
Charging:
45W wired, 20W wireless
45W wired, 20W wireless
Storage:
256GB / 512GB / 1TB
256GB / 512GB / 1TB
Samsung Galaxy Z Fold 8 Ultra vs Samsung Galaxy Z Fold 8: price and availability
The Samsung Galaxy Z Fold 8 UltraLance Ulanoff / FutureThe Samsung Galaxy Z Fold 8Future
The Samsung Galaxy Z Fold 8 Ultra and Samsung Galaxy Z Fold 8 were both announced on July 22, with pre-orders opening the same day.
General availability for both phones starts on August 7, though if you pre-order, you might get them earlier — at the time of writing, we’re seeing an August 3 delivery date in the UK, for example.
As for pricing, the Galaxy Z Fold 8 starts at $1,899.99 / £1,699 / AU$2,699. The Galaxy Z Fold 8 Ultra is more expensive, with a starting price of $2,099.99 / £1,899 / AU$2,999. In both cases, that’s with 256GB of storage, though you can pick either model up in 512GB and 1TB configurations.
So, in other words, the Galaxy Z Fold 8 Ultra starts at $200 / £200 / AU$300 more than the standard Galaxy Z Fold 8.
Samsung Galaxy Z Fold 8 Ultra pricing
Storage
US price
UK price
AU price
256GB
$2,099.99
£1,899
AU$2,999
512GB
$2,299.99
£2,069
AU$3,299
1TB
$2,699.99
£2,409
AU$3,899
Samsung Galaxy Z Fold 8 pricing
Storage
US price
UK price
AU price
256GB
$1,899.99
£1,699
AU$2,699
512GB
$2,099.99
£1,869
AU$2,999
1TB
$2,499.99
£2,209
AU$3,599
Samsung Galaxy Z Fold 8 Ultra vs Samsung Galaxy Z Fold 8: design
The Samsung Galaxy Z Fold 8 Ultra (left) and Galaxy Z Fold 8 (right)FutureThe Samsung Galaxy Z Fold 8 Ultra (left) and Galaxy Z Fold 8 (right)Future
In some ways, the Samsung Galaxy Z Fold 8 Ultra and Samsung Galaxy Z Fold 8 have similar designs — after all, they’re both foldable phones that fold and unfold horizontally like a book. However, their shapes and dimensions differ a lot.
The Samsung Galaxy Z Fold 8 Ultra looks a lot like the Samsung Galaxy Z Fold 7, with a tall, narrow design, leading to dimensions of 158.4 x 143.2 x 4.1mm when unfolded, 158.4 x 72.8 x 8.9mm when folded, and a weight of 215g.
The Samsung Galaxy Z Fold 8, on the other hand, is shorter and wider, looking more like a passport than a book, with dimensions of 161.4 x 123.9 x 4.5mm when unfolded, 81.9 x 123.9 x 9.7mm when folded, and a weight of 201g.
The Samsung Galaxy Z Fold 8 Ultra (left) and Galaxy Z Fold 8 (right) (Image credit: Future)
Both phones, though, have an IP48 rating, meaning they’re water-resistant to depths of 1.5 meters for up to 30 minutes, and also resistant to dust and other objects greater than 1mm in size.
They also both have aluminum frames, and share Samsung's Flex Titanium technology, meaning their hinges are similarly invisible (you will notice their respective hinges at certain angles, but Samsung has come a long way in this department since the days of the original Galaxy Fold).
As for colors, while the Samsung Galaxy Z Fold 8 Ultra is sold in Graphite, Cream, Green Shadow, and Violet Shadow, the Z Fold 8 can be bought in Graphite, Cream, Lavender, and Pistachio shades.
Samsung Galaxy Z Fold 8 Ultra vs Samsung Galaxy Z Fold 8: display
The Samsung Galaxy Z Fold 8 UltraLance Ulanoff / FutureThe Samsung Galaxy Z Fold 8Future
Now we get to the biggest difference between these two phones: their displays. Or rather, the shape and purpose of those displays.
The Samsung Galaxy Z Fold 8 Ultra has an 8.0-inch 2256 x 2504 foldable AMOLED screen and a 6.5-inch 1080 x 2520 AMOLED cover screen, both with a 120Hz refresh rate and around 422 pixels per inch.
The Samsung Galaxy Z Fold 8 has a 7.6-inch 1828 x 2448 foldable AMOLED screen with around 403 pixels per inch and a 5.5-inch 1248 x 1972 AMOLED cover screen with roughly 428 pixels per inch.
So, both screens on the standard Z Fold 8 are noticeably smaller, but the aspect ratios arguably make a bigger difference, with the Galaxy Z Fold 8 Ultra having an almost square 1.11:1 foldable screen and a narrow 21:9 cover screen.
The Samsung Galaxy Z Fold 8 Ultra (left) and Galaxy Z Fold 8 (right)FutureThe Samsung Galaxy Z Fold 8 Ultra (left) and Galaxy Z Fold 8 (right)Future
The Samsung Galaxy Z Fold 8, on the other hand, has a 4:3 foldable screen, which is ideal for widescreen content, and a 10:16 cover screen, which is a bit more square than a typical phone and can be easily covered with one hand from top to bottom.
The taller, narrower Galaxy Z Fold 8 Ultra does have size benefits of its own, mind. It's harder to stretch your thumb to the top of this phone's display, but it's more easily covered with one hand from left to right. And when open, the Ultra is better suited to productivity apps that display square-shaped content like spreadsheets.
For video streaming, you'll want to go for the Galaxy Z Fold 8, since most video content is displayed in 16:9 (you'll see smaller black bars on a 4:3 screen), and it's arguably the better-shaped phone for gaming, too.
Samsung Galaxy Z Fold 8 Ultra vs Samsung Galaxy Z Fold 8: cameras
The Samsung Galaxy Z Fold 8 UltraLance Ulanoff / FutureThe Samsung Galaxy Z Fold 8Blue Pixl Media
There are big differences between the cameras on these two phones, with the Samsung Galaxy Z Fold 8 Ultra coming out on top. This device has a 200MP f/1.7 wide camera, a 50MP f/1.9 ultra-wide with a 120-degree field of view, and a 10MP f/2.4 telephoto with 3x optical zoom. It also has a 10MP selfie camera on each screen.
The Samsung Galaxy Z Fold 8 has one fewer camera and fewer megapixels in its wide one. Specifically, you’re getting a 50MP f/1.8 wide camera, a 50MP f/1.9 ultra-wide with a 120-degree field of view, and two 10MP selfie cameras. So, it lacks the telephoto snapper found on the Ultra.
Both phones, though, are capable of recording video in up to 8K quality at 30fps, or in 4K at up to 120fps.
We haven't had a chance to test both phones' cameras just yet, but we'll update this article with images when we have. The Galaxy Z Fold 8 Ultra will, for obvious reasons, be the superior zoom shooter, but there isn't likely to be too much to choose between the phones' 200MP and 50MP wide cameras, since both will default to smaller photo sizes anyway, as is standard practice for modern smartphones.
Samsung Galaxy Z Fold 8 Ultra vs Samsung Galaxy Z Fold 8: performance and software
The Samsung Galaxy Z Fold 8 UltraLance Ulanoff / FutureThe Samsung Galaxy Z Fold 8Blue Pixl Media
There’s nothing to choose here, with both the Samsung Galaxy Z Fold 8 Ultra and the Z Fold 8 having a Snapdragon 8 Elite Gen 5 for Galaxy chipset and 12GB of RAM — unless you get a 1TB model, in which case you’ll get 16GB of RAM.
This combination of specs will ensure top-end performance regardless of what you're doing on your phone, and in our short time with both devices, they're equally capable gaming phones and productivity powerhouses (notwithstanding their respective display sizes, which makes each better suited to different tasks).
Both the Galaxy Z Fold 8 Ultra and Galaxy Z Fold 8 also run Android 17 overlaid with One UI 9, and come with the promise of seven major Android upgrades.
Samsung Galaxy Z Fold 8 Ultra vs Samsung Galaxy Z Fold 8: battery
Unsurprisingly, the smaller Samsung Galaxy Z Fold 8 features a lower-capacity battery (4,800mAh), which should allow the Ultra to last slightly longer — but not by much.
Samsung claims you'll get 27 hours of video playback from the Galaxy Z Fold 8 Ultra, while the standard Galaxy Z Fold 8 is rated for 26 hours. In our early anecdotal testing, we've managed to use both phones for multiple days without needing to charge them, so those playback estimates are likely accurate.
Both phones also support up to 45W wired charging and 20W wireless, so you won't be losing out on charging speed by picking one phone over the other.
Samsung Galaxy Z Fold 8 Ultra vs Samsung Galaxy Z Fold 8: early verdict
(Image credit: Future)
The Samsung Galaxy Z Fold 8 Ultra has bigger, more productivity-friendly screens than the Galaxy Z Fold 8, along with an extra camera, more megapixels in its wide camera, and a slightly higher-capacity battery. However, it also costs $200 / £200 / AU$300 more, and offers identical power.
Its larger screens also won’t be desirable for everyone — indeed, the Galaxy Z Fold 8's screens are much more video-friendly, and may soon become the norm for foldables — so the only indisputable advantages of the pricier model are its cameras and larger battery (though on the latter, we're talking fine margins).
Whether those extra features are significant enough to justify the Galaxy Z Fold 8 Ultra's higher price will, of course, be subjective, but you might want to wait for our full reviews to see how these two phones compare in practice.
Isn’t it funny that we take the flexible screen so for granted that we complain over a crease and lack of flatness? The screen folds to become half its size and unfolds to about the size of a mini-tablet, and we’re still not satisfied. I guess that’s what makes us — or maybe Samsung — human. You see, it wasn’t satisfied, either, at least with the already quite thin and pretty remarkable Samsung Galaxy Z Fold 7.
That 4.2mm thick device that features two displays and yet is somehow lighter than the Galaxy S26 Ultra was close to flat and did have a less noticeable crease at the bend, but apparently Samsung thought it could do better, which is how we got the Samsung Galaxy Z Fold 8 Ultra, unveiled at Galaxy Unpacked on July 22.
That’s right, it’s now an Ultra device, though that has more to do with the other new entry in the folding lineup: the 4:3 ratio Samsung Galaxy Z Fold 8. This new Galaxy Z Fold 8 Ultra is not, after all, a full-scale redesign and is, instead, a refinement that brings better cameras (an upgraded 200MP camera with an f-stop adjustment, a new 50MP ultra-wide that matches the Galaxy S26 Ultra), a new 5,000mAh silicon-carbon battery, an anti-reflective coating on the display, and, somehow, a thinner body.
The Samsung Galaxy Z Fold 7 on the right and the new Galaxy Z Fold 8 Ultra on the left. Note the drastically reduced crease.Lance Ulanoff / FutureAnother look that also shows you the flatness of the new device.Lance Ulanoff / Future
The slimming
At 4.1mm, you might be hard-pressed to notice the difference between Samsung's two most recent foldable flagships, though I can tell you that the chassis is now so thin, it barely squeezes in a USB-C port.
What is noticeable, though, is that the Galaxy Z Fold 8 Ultra unfolds its 8.1-inch OLED display effectively flat, and the crease is all but gone. (The phone actually almost snaps to flat and is somewhat less adjustable between flat and folded modes.)
That’s due to the lightweight but also very strong titanium architecture behind that OLED panel. There has been a rigid titanium backplate behind the OLED panel since the Galaxy Z Fold 7, but the lattice work along the crease — in the center of the panel — has been totally redesigned from a seemingly infinite series of parallel holes to holes that start narrow on top but open up on the opposite side (it’s sort of an “A” shape). Stacked on top of that panel now is another far more flexible titanium alloy sheet (a mix of titanium and other metals like aluminum and chrome). It’s about as flexible as a sheet of paper (I touched it, I know) but with infinitely more strength.
Here's a cool look at the entire makeup of the Samsung Galaxy Z Fold 8 Ultra and Z Fold 8's new Flex Titanium technology. (Image credit: Future)
The combination of these two panels, which are sandwiched and glued together along with the OLED panel, an ultra-thin glass pane, and a plastic screen protector, all work in concert to allow the panel to be both 30% easier to open (a new chamfered display frame edge also assists here) and more inclined to pop out flat. And that makes the crease almost invisible.
I know all this because I met with Samsung Electronics and Samsung Display engineers in South Korea who worked together to bring the Z Fold 8 Ultra to life.
(Image credit: Samsung Display)
Even though I sort of understood how these elements worked together to make a flatter whole, I couldn’t entirely figure out how the rigid back plane was flexible enough to make the folding and unfolding possible, but Byung Duk Yang, EVP at Core Component Technology Team, Samsung Electronics, put a finer point on it for me.
Sitting next to a specially designed flexible display blow-out diorama featuring all those aforementioned panels hanging inside like so many curtains, Yang explained, “You’re right. Titanium is basically not flexible. We use a titanium plate already, but there are micro-holes to get the stretchability — so that is basic titanium. But this time we used the new titanium alloy — we needed some stretchability. That’s why it is not 100% titanium; it’s titanium alloy.”
The switch to the titanium alloy, which replaced a thicker polymer layer, is key because, with titanium’s ability to better withstand long-term deformation, it’s less likely that the now mostly hidden crease will grow more prominent over time.
As I noted, people tend to, with these foldables, fixate on the crease, but Yang explained that in designing these panels, Samsung Display has many considerations. “The crease itself is not our only top priority. We have to consider durability and surface quality.”
Stress tests
One of the benefits of the new Flex Titanium technology is that the folding phones will be more durable over time: the titanium plate and titanium alloy sheet both resist long-term deformation far better than the old polymer sheet. In Samsung's Gumi Automation Labs, it tests the Z Fold 8 and Z Fold 8 Ultra phone displays' bending and response.SamsungSamsungSamsung
I also traveled to Samsung’s Gumi Factory City in South Korea, where I witnessed the new Galaxy Z Fold 8 Ultra and its new sibling, the Galaxy Z Fold 8, undergo rigorous stress tests that included extreme heating and cooling, folding and unfolding tens of thousands of times, and ball-drop tests in which metal balls are repeatedly dropped on the screens from various heights.
From what I could tell, the Z Fold 8 and Z Fold 8 Ultra are quite resilient and, in the Z Fold 8 Ultras I saw, less reflective.
The new antireflective coating appears to do its part in helping the flexible display hide the crease. After all, less light is bouncing back to your eyes. And when I visited the Gumi testing lab, I saw how they used a special box with a dome of brilliant white light and a spectrometer to test display reflectivity. The light robotically moved around the Z Fold 8 Ultra panel to assess general reflectivity but also how the light might bounce off the crease. Results are gathered by a computer in a lab that runs 24 hours a day. We were, by the way, the first reporters ever to see it in person.
The new Samsung Galaxy Z Fold 8 Ultra is about as flat as it can get.Lance Ulanoff / FutureLance Ulanoff / FutureLance Ulanoff / Future
I’ve been pondering, though, what comes next for the Galaxy Z Fold lineup. Unless Samsung removes the USB-C port, it really can’t get any thinner. But the display could get at least one cool improvement; Samsung confirmed to me that they are thinking about how the Privacy Display on the Galaxy S26 Ultra might come to a future folding device. As you may recall, that privacy technology works at a pixel level to hide your screen from prying eyes, so it would require a very specific update to the flexible OLED panel.
In the meantime, though, consumers will have to consider this new Galaxy Z Fold 8 Ultra, perhaps the thinnest, flattest, and fullest expression of Samsung’s foldable ambitions.
Having just watched the Samsung Unpacked event, I think the Korean company has just fixed every major problem that existed with foldable phones. They’re now thinner, wider and more normal-looking, and yet even at the point where most of the kinks have been ironed out… I still find them a bit uncool.
There’s still something about unfolding a phone in 2026 that feels unnecessary and a bit like a throwback from the 90s. It takes something that has been refined into a seamless sheet of glass and puts a hinge back into the middle of it.
Sure, retro is cool, but foldable phones still feel stuck between two worlds to me.
Foldable phones are also still pretty expensive — I wasn’t the only one in the office raising an eyebrow at the Z Fold 8 Ultra’s eye-watering $2000+ price when it was announced— although at this point I’m tempted to blame AI for making everything more expensive, even if it's up to 48% cheaper in Korea.
The new foldable phones look amazing, but it’s taken Samsung a while to get here — it launched its first foldable phone, the Galaxy Fold , back in 2019 — at the time we called it, “The most forward-thinking phone you shouldn't buy”.
But the real cultural test of the foldable phone may not arrive until Apple does what Apple does best — walks into an established category, removes a few visible seams, adds a name that sounds like it came from a yoga retreat, and behaves as if everyone else had merely been beta-testing the future.
Under Steve Jobs, being best, not first, was Apple’s greatest trick. The iPod was not the first MP3 player. The iPhone was not the first smartphone. The iPad was not the first tablet. Apple’s genius was letting other companies prove there was a category, then making the version people could imagine actually buying.
It remains to be seen if the incoming CEO John Ternus has the ability to work the controls of Steve Jobs’ reality distortion machine in exactly the same way and convince people that Apple’s version of a folding phone will make them cool.
Enter the iPhone Ultra
That rumoured Apple foldable phone is the iPhone Ultra, which could arrive in September this year. I’d also be surprised if it wasn’t well over the $2,000 mark, too. Some reports suggest $2,500.
I haven’t gotten hands-on with the new Z Fold 8 Ultra yet, but I’ve used foldable phones before and they always felt incredibly geeky to me. They’re impressive but slightly awkward to use, especially in public, and mostly bought by people who like explaining their phone to strangers.
I understand that the foldable form factor makes it better for watching videos using that massive inner screen, or by using the design to prop the phone up on a desk so you can watch on its outer display without having to hold it or carefully balance it against something.
I get that a large screen is better for gaming, too, but I can’t remember the last time I played a game on my iPhone.
My problem is that I don’t want to attract attention to myself. Phones are expensive and waving a larger screen around in public seems like it could make you more of a target for thieves, or the simple curiosity of strangers. I’d rather be left alone to enjoy my journey in peace with a phone that doesn’t advertise my presence.
All of which makes me think that in September, Apple’s biggest challenge might not be around making the perfect, seamless hinge, camera or screen aspect ratio.
It might be simply to convince people that foldable phones can be cool, even at their ridiculous prices, and that’s going to be a tougher task than any of the technical hurdles it will need to overcome.
Saying that, if anybody can make us think that folding phones are for everyone, it’s Apple. Samsung has done the brave work of making foldables exist. Apple’s job is to make them feel less like a magic wallet and more like an iPhone that has learned a party trick.
If success is measured by commitment, then Samsung’s foldable business is now more successful than ever.
With the addition of the quirkily sized Galaxy Z Fold 8, introduced here at Samsung Galaxy Unpacked on July 22, there are now three Samsung Galaxy Z smartphone options to choose from. Sure, foldables account for perhaps a single percentage point of the overall smartphone market, but Samsung is now more committed to the category than ever. So, success, right?
To understand that commitment, I, along with Tom’s Guide Global Editor in Chief Mark Spoonauer, sat down in Samsung’s South Korea headquarters a few weeks before the Galaxy Unpacked with Jay Kim, Samsung’s EVP and Head of CX Office, to talk about the newest foldables, how Samsung measures success, and the pesky new folding phone competitor that might be waiting in the wings.
Getting to the Fold 8
(Image credit: Samsung)
Kim acknowledged the journey over now eight generations of foldable devices and told us that when the exquisite Galaxy Z Fold 7 arrived (it remains my favorite foldable but might be supplanted by the Z Fold 8 Ultra), something shifted.
Consumers stopped nitpicking core stumbling blocks of foldable phones like thickness or thinness. Instead, they were celebrating the core benefit, saying, in Kim's words, “I have a phone that actually can be a tablet, and then that full capability of a phone is not compromising anything. So, we felt,” continued Kim, “like, 'okay, now… consumers are really understanding why we're pushing the boundary for such a long time.'”
So instead of bystanders watching a man balance a chair on his chin for no reason, they were on the journey with Samsung and getting excited about a device that could slip into a pocket as effortlessly as your classic flagship phone but also double as a productivity powerhouse.
So, we felt like, okay, now… consumers are really understanding why we're pushing the boundary for such a long time.”
Samsung EVP Jay Kim
Sitting before us as we talked were all three of the latest Samsung Galaxy Z devices, but only one is a head-scratcher: the 4:3-ratio Galaxy Z Fold 8. Sure, its size makes it the lightest Fold ever, but the question remains: why? From the outside, it’s hard to understand how Samsung came to this design conclusion, let alone how consumers would react.
Samsung, though, tracks the demands and behaviours of its consumers, and Kim told us that the company saw signals that there was a market for this device, and it came to what sounds like a very scientific conclusion.
“When we looked at our consumer… insight on how people react to the products, almost over 50% are focused on media; they consume media, whether on the outside cover screen or the inside, the main screen; they engage in content, and we thought, ‘Why not?’”
That’s right, why not? It’s not necessarily a market research-tested conclusion, though Kim admitted that Samsung threw out a lot of designs before arriving on this content-friendly and still pocketable display size.
(Image credit: Lance Ulanoff / Future)
“We put together the form factor where the media makes most sense, the content native [form factor], but in terms of, like, how do you engage with the device? So basically, we looked at when you engage with content, what is the best form factor [that doesn't] compromise anything on the full bar type,” recalled Kim. And by “bar type,” Kim is referring to slab phones like its Samsung Galaxy S26 Ultra.
How does Samsung know it’s on to a winning design with the Galaxy Z Fold 8? Well, it did test it, at least internally, and the feedback appears to have been positive.
“I'm really happy how our hardware and the design team came out with the product, because it's beautiful, and when we test[ed] it with the market for the preview, everybody's asking about when it's coming,” said Kim.
Samsung may not have been excessively focused on the thinness of the Galaxy Z Fold 8 line, but it was, in one instance, acting on feedback about how hard it can be to open the Z Fold 7. "Folding and unfolding was some of the most important feedback we got [with last year's phones]." The result in the Z Fold 8 Ultra is a chamfered frame that's easier to pry open with a fingertip. "[They] spent days and nights changing the angles," recalled Kim.
It’s also fair to say, though, that everyone will have an opinion about the Z Fold 8, which is arguably a confusing name because the follow-up to the Z Fold 7 is not the 8, but the Galaxy Z Fold 8 Ultra. The Z Fold 8 is, essentially, a totally new animal. And that size — the wide and squat cover screen, and the internal display that essentially unfolds to a screen quite similar in size and shape to your average Kindle ereader — is not going to be everyone’s cup of tea.
Yes, content like ebooks, comics, and video look great with smaller black bezels around them, but does the Galaxy Z Fold 8's new aspect ratio help with things other than content consumption? Kim sees benefits there, too.
“How do people use a cover screen? Most of the time [what] they do is communication. So, you text a lot, and… [the cover display on the Galaxy Z Fold 8] is actually a pretty good size for texting.”
Kim told us he also thinks the cover screen is an optimal size for flicking through all that scrollable video content, too.
Since he has responsibility for not just these new foldables but for standard Galaxy phones (and XR glasses) too, I wondered how Kim (and therefore Samsung) explains to consumers that there might be value in a foldable device over a standard S26. After all, these flexi phones are priced at a considerable premium over standard smartphones.
Kim knows that most consumers are satisfied with standard phones: “At the same time, bar type is very confined to the screen size, so everything must be squeezed into the size, but I think there's a consumer who would love to leverage different sizes of the display. You know, you have a size, but you can actually expand it to the bigger screen, or you can actually engage with content better, or you could be more productive. You can actually play a game on a bigger screen.”
No compromises
(Image credit: Samsung)
So, yes, there’s a market for those who feel constrained by the single screen size idea, but — and this is an early lesson Samsung learned —it’s not enough to just give a second screen size option on a single device. Samsung has arguably been doing that since the first Fold, but it was a terrible device.
“I think the only condition is you can't compromise anything that you have on the bar type. So, on top of not compromising from bar type, if you can actually provide additional screen experience, I think there's a need for the consumers,” added Kim.
It’s probably the reason why the Galaxy Z Fold 7 has been so well-reviewed. It is a no-compromise dual-screen device.
While the new Galaxy Z Fold 8 is by no means a compromise, it is a complication. We wondered how consumers might decide or be guided when they walk into, say, a Verizon store and consider the Z Fold 8, Z Flip 8, and Z Fold 8 Ultra.
“We’re happy for the consumer to make a choice,” said Kim, adding that the choice may boil down to where you spend most of your time on the phone.
People who like split screens and productivity — maybe they even set two phones side-by-side for double the productivity — they’ll gravitate toward the Galaxy Z 8 Ultra.
I think the only condition is you can't compromise anything.
Jay Kim
“If you use a lot of media, you read books, or you play games, you know, if that's like your focus area, then you take the Fold 8. And then if you are more, you know, very expressive, and you feel like you want to have a small phone in the pocket, and you want it to be glanceable, and then you want to have more of a native type of AI, a native type of experience, then you go with the Flip.”
There’s bound to be some market confusion as consumers adjust to the “Fold 8” being not the standard fold but the unusually shaped one, but Kim told us that Samsung spent a lot of time working on the names, and one thing was clear: “We weren’t trying to create a new category,” he said. This was still a Fold just in a different form factor and aspect ratio. "We went back to basics, saying it’s a Fold 8," said Kim.
And while Samsung wondered how the market would react, Kim says the company is pleased with the level of attention. “Whether it's a form factor, whether it's a name, or anything, it's a good sign [and] we were very happy that consumers and the market are very interested to get their hands on it.”
Kim, by the way, wouldn't talk pricing for any of the new folds, but he did reveal that, like the rest of the industry, Samsung is grappling with RAM crisis challenges. "The costs of components going up is not just our problem; it's an industry-wide problem... We take it pretty seriously, looking at [the] balance and [seeing] how to adjust based on the market situation. We’re not free from that and [are] addressing it very actively," he told us.
What's coming next and the Apple threat
(Image credit: Samsung)
While the Z Fold 8 is the exciting new look, the Z Fold 8 Ultra is now, at 4.1mm, essentially the same thickness as a USB-C port. It’s unlikely that the foldable could get any thinner without Samsung removing that port. I asked Kim if the company is considering doing so for future generations.
“Definitely, we look at all the options, but I think the most important thing is: do you need to make it thinner? That question is the most important. We made it thinner and lighter because that was the biggest sort of feedback we got for many, many years [...] So, I think now consumers are asking for different things.”
We made it thinner and lighter because that was the biggest sort of feedback we got for many, many years [...] So, I think now consumers are asking for different things.”
Samsung EVP Jay Kim
We also talked, naturally, about Apple. Most rumors point to a foldable iPhone Ultra possibly arriving in September, and it might even match the Galaxy Z Fold 8’s unusual aspect ratio.
Kim, though, doesn’t appear nervous about the industry’s most-watched company entering a market Samsung created.
“If our big sort of market player is coming into the market and bringing the fold type, then it proves that what I have been thinking and what I've been envisioning, and how much of the effort that we put in is actually the right direction. If not, they wouldn't really come into the market,” said Kim diplomatically.
Apple's anticipated entry will surely change the folding market, but only as a follow-up to the transformation Samsung has already wrought. “I think it’s important that we pushed the industry. [But] it's a collaborative effort. I don’t think we could’ve done it just ourselves.”
(Image credit: Lance Ulanoff / Future)
If you believe Kim, Apple’s folding entry, if it arrives, could be seen as a major validation of Samsung's years-long efforts. And, unless we are very mistaken, Apple will have one folding phone, while Samsung now has three. With that number of flexible devices and screen size and shape choices available on store shelves, that may be all the validation this still relatively young market needs.
We could even be approaching a foldables breakout moment. “I think we’re on the verge where [foldables] could actually become mainstream going forward. It has the potential,” Kim told us, “Because we had these two form factors for a very long time. Introducing another one is a bold move, actually, because that shows that we’re confident in the category and we’re confident in how the market is reacting to it. So I’m more excited about what’s to come than what we have achieved.”
Imagine an automated torture chamber where one calamity after another is inflicted upon you. Worse yet, it’s all robots doing the pushing, pulling, pressing, switching, and lighting. A robot even delivers you to this house of horrors.
Of course, you’re a Samsung Galaxy phone, and you were actually built to take this kind of punishment, or at least expected to survive it. Housed in a basketball court-sized room, this is one of Samsung’s endlessly running test suites for its growing line of Samsung Galaxy S series and Galaxy Z folding phones.
A few weeks ago, Samsung flew me out to South Korea to visit its Gumi factory where, among other things, they build and stress test their newest phones, including the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, and Galaxy Z 8 Flip, all of which were introduced this week at Samsung Galaxy Unpacked in the UK.
(Image credit: Samsung)
As a lab engineer guided us through the space, a robot waited impatiently behind him while trying to deliver more phones to its Guantanamo of tech indignities. The engineer seemed unconcerned as the robot edged closer to us, but it always remained a safe distance away, finally delivering a phone to the first chamber when we’d cleared a path.
Of course, before Samsung checks the viability of these handsets, it builds them.
Make 'em and (try to) break 'em
The start of our tour. Note the roving robot on the far right.SamsungTesting touch on the new Z Fold UltraSamsungA wearables test suiteSamsung
When I visited the factory — one of nine dotted around the globe and where millions of units are assembled — for the first time a few years ago, I noticed a mix of robots (not humanoid, just automated platforms and a wide variety of robot arms) and humans. This time, however, there were just a handful of humans, who were often checking the robots’ work for imperfections.
As we walked the pristine aisles while wearing thin, blue protective covers on our shoes, I caught the eye of one factory worker and gave her a thumbs up. To my surprise, she smiled and nodded back at me before quickly returning to product inspections.
Across a series of metal and plexiglass boxes, I saw all manner of robots and mobile device manufacturing activity. There was never a pause or moment of indecision. In one enclosure, I watched as camera boards were robotically placed in a Galaxy Z Fold 8 Ultra board and then expertly screwed into place.
The Camera component makes its way to a new phone chassis.SamsungBuilding an S26 Ultra. Watch those cables.SamsungBuilding the S26 UltraSamsung
Virtually every robot in every enclosure has a specific job, like the one that does nothing but remove thin-blue packing material from a phone circuit board. Its tiny fingers delicately grab a pair of thin blue tabs and strip away the filament. We found ourselves cheering on the little bot.
Robots are checking the build at every stepSamsungTesting out the Galaxy Z Fold 8SamsungTesting a Galaxy Z Fold 8 UltraSamsungA robot arm with a Galaxy S26 UltraSamsungMore Galaxy Z Fold 8 Ultra testsSamsung
In another spot, a colleague noticed that a copper line wasn’t properly affixed to a phone’s main circuit board. I could see it bouncing freely and wondered if the error would be caught or end up in someone’s wonky Galaxy device. I needn’t have worried. Samsung’s automated systems are fully capable of both the build and error-catching. As we watched, the offending board shifted off course and was held at bay while other properly built boards moved along.
I saw many different enclosures with so many automated manufacturing capabilities that it was mind-boggling.
Box 'em up but test them first
Preparing to package Galaxy S26 UltrasSamsungBoxing the S26 UltraSamsungBoxing more of the S26 UltraSamsungA robot fills the palette with boxesSamsung
In another space, I saw sensors identifying phone IMEI numbers, while another robot printed out corresponding labels, and then a third affixed them to boxes that matched the packages to each phone.
Most of the robots I saw were small, but at the end of the line was an almost car-sized palletizer that takes the 10-per-box cardboard crates and stacks them on a pallet, placing the boxes first around the perimeter and then filling in the middle. The motorcycle-sized arm was remarkably fast and accurate.
Some of the phones never make it to the pallet. Instead, a select few are destined for a special test room where a large horseshoe of enclosures determines if the models in the current batch are fit for purpose.
There are two types of test systems in Gumi: the boxes that run the same test over and over again in a single device, and the U-shaped automated test bay where one phone is run in serial through the entire array of tests. These tests will often replicate what is done repeatedly in other enclosures.
The number of test systems and kinds of tests Samsung runs on its products is impressively comprehensive, though some of the boxes look downright bizarre.
Weird tests, reliable products
Getting a close look at one of the enclosuresSamsungWe examined everythingSamsungGalaxy Z 8 Flip folding testsSamsungSome more Z Fold 8 motion sensor testsSamsungGalaxy Z Fol 8 Ultra fold testsSamsungGalaxy Z Fold 8 Ultra touch testsSamsungMore S26 Ultra testsSamsungRobot arms test multiple devices at onceSamsungLet's test the fingerprint readersSamsung
Folding and unfolding the devices thousands of times is to be expected, as is pressure testing, but I also saw extreme heat and cold tests. There were also enclosures that do nothing but check AI vision systems, millimeter wave, waterproofing, and a facial recognition chamber with life-like mannequin heads that I can still see when I close my eyes.
There’s even a room where partners like Google can remotely access and run tests on Samsung phones.
More astonishing is that this is a living, ever-changing facility. Just imagine what happens every time, like now, Samsung unveils new phones and watches; they must retool. Walking the floor, I noticed how the brand-new Galaxy Z Fold 8 was already undergoing rigorous tests. The lab engineer told us, “For every new form factor, we develop new technology for it,” and they develop new automation to test it.
Look, I’m not saying other companies don’t put their mobile hardware through similar wringers, but I’m not sure any other tech giant has been so transparent about their process. It’s wild, bracing, and I must admit, gives me more than a bit of confidence about each new Galaxy device Samsung delivers.
Do you own a lot of Samsung devices? If so, why not test yourself to see how well you know the brand's products and services by taking the quiz below?
When the trio of Samsung Galaxy Z 8 foldables — the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, and Galaxy Z Flip 8 — arrive in consumers' hands in the coming weeks, they will be among the first mainstream handsets, aside from the Motorola Razr Fold, to feature silicon-carbon batteries. That's a big deal for the industry, but perhaps an even bigger deal with Samsung, which, a decade ago, had one of the biggest negative smartphone battery stories in a generation.
That was way back in 2016 when the Note 7, an otherwise excellent phablet (yes, that was a thing), occasionally blew up because of battery manufacturing imperfections. Ever since then, Samsung has not only had a perfect record; it's often been at pains to explain the lengths it goes to ensure smartphone battery stability and safety.
Now, as it introduces a relatively new and somewhat untested battery technology — silicon-carbon — Samsung is again making the effort to dive deep into the construction and chemistry of these new-fangled power sources to show just how much care and effort it's putting into the new tech, and into its new foldable phones.
What is silicon-carbon?
All three new Galaxy Foldables feature silicon-carbon battery technology (Image credit: Future)
Silicon-carbon is not a wholesale refashioning of lithium-ion battery technology. Instead, it replaces a key component of the battery makeup, swapping the negative electrode (graphite) for silicon-carbon. This material allows for higher density (more power in less space) and far faster charging speeds. It's part of the reason why Samsung can, despite not making the Galaxy Z Fold 8 Ultra any thicker than the Z Fold 7 (it's actually 0.1mm thinner when unfolded), make the battery larger — it's now 5,000mAh.
With Samsung now having a solid decade of battery safety under its belt, perhaps no one is questioning the quality, let alone the safety, of this new battery technology. But Samsung clearly wants to shout about it, and has been sharing extensive details.
In a recent briefing ahead of the July 22 Galaxy Unpacked event in London, Samsung executives walked us through a near-atomic-level chemistry class to explain how it's custom-building the silicon-carbon batteries to ensure they work as expected.
"With Samsung's highest standards, we carefully verified the silicon-carbon battery so that our users can trust it and use it with competence," said Samsung EVP Moon Sung-hoon.
As for what that means, Samsung told us it fully redesigned the cathode, separator, and anode, which means that, at an atomic level, Samsung is managing the chemical reaction inside the battery that delivers the power to your next Galaxy Z Fold device.
Samsung wouldn't share the exact amount of silicon-carbon that's in the batteries, but it did confirm that its new Z Fold 8 Ultra, Z Fold 8, and Z Flip 8 phones in every region would feature the new battery technology.
On coatings and voltage management
Even though we didn't learn the percentage of each battery element in the Galaxy Z8 phones, Samsung dove deep into the component construction, explaining that, in an effort to manage the reactivity of the silicon-carbon cells, it "innovated every single part of the battery system. This is why we call it the system level of innovation at battery."
A Samsung executive showed off a colorful illustration to detail all the work (sadly, I cannot share it with you here). But here's what I learned.
To the anode layer, Samsung's engineers added a micro-carbon coating, which offers protection to the layer without, thanks to carbon's natural pores, constricting it during charging and discharging,
On the cathode layer, they "injected additional atoms" to manage the naturally higher voltage and stability of the cells. To maintain that higher voltage, they added a solid electrolyte interface (SEI) that adds a "small coating to the anode cells". This also manages the cell reactivity.
Finally, for the chemical reaction that occurs in the battery, Samsung added a "hyperporosity separator," which has larger holes without reducing the stress or durability of the cell's separators, and therefore helps maintain stability.
While most of us non-chemical engineers might feel like we've just about wrapped our minds around this information, this is an unprecedented level of battery construction detail, which I don't think Samsung would have shared if not for its history with batteries.
For consumers, though, this may not matter as much as the fact that these are larger-capacity batteries in smaller frames that charge far faster than their predecessors — and that will feel like a win for most Galaxy Z Fold 8 Ultra, Z Fold 8, and Z Flip 8 owners.
I’ve collected the best outright and telco deals for the 2026 Samsung foldable range below, with links taking you straight to the pre-order pages:
Best Samsung Galaxy Z Fold 8 pre-order deals
Trade in any qualifying device (with a value of at least AU$1) and you can get an extra AU$150 credit off the Fold 8 with this exclusive pre-order offer. If you bundle the Fold 8 with a Galaxy Tablet, Watch, Buds, Ring or other accessories, use the code UNFOLD2026 to take $150 off your entire cart (until July 25, which then drops down to AU$50 off until August 14). You can also redeem Rewards Points to save more, and check out with PayPal for an extra AU$150 off. But that’s not all — if you want more storage, our exclusive code TR-FOLD8 will take another AU$200 off the 1TB model.View Deal
Vodafone is offering a AU$700 handset discount and discounting its Small Plan by AU$13p/m off (plus mobile data boosted to 80GB), but what makes it the best telco deal is the addition of a AU$300 credit when you trade in an old device. View Deal
If you’re not looking to trade in your old phone, Optus slightly beats Vodafone’s offers with a AU$750 handset discount for the Galaxy Z Fold 8, as well as a AU$15p/m off plan fees for the first 12 months.View Deal
Best Samsung Galaxy Z Fold 8 Ultra pre-order deals
Like the Z Fold 8 above, the bonus trade-in credit here is also AU$150 on qualifying devices, and the Unpacked Eco-Voucher and PayPal savings also apply, and using the TR-FOLD8 exclusive code will take AU$200 off the 1TB model.View Deal
Like the Z Fold 8 above, pre-ordering from Amazon will net you a AU$300 credit and 20% off selected Samsung accessories.View Deal
The AU$700 handset discount and AU$300 trade-in bonus credit from the Z Fold 8 above also apply here, with the monthly cost at AU$140.78p/m with Vodafone's cheapest plan.View Deal
Like the Z Fold 8 above, Optus is offering a $750 discount on its Ultra sibling, as well as a AU$15p/m off plan fees for the first 12 months.View Deal
Best Samsung Galaxy Z Flip 8 pre-order deals
The trade-in credit for the Z Flip 8 is lower at AU$100 during the pre-order period, and the potential savings from the UNFOLD2026 Unpacked Eco-Voucher (AU$150 off during the first 72 hours) and checking out with PayPal (a further AU$150 off) apply here, too.View Deal
Just like its more premium siblings above, pre-ordering the Galaxy Z Flip 8 from Amazon will give you a AU$300 credit and 20% off selected Samsung accessories.View Deal
Optus is also giving the Z Flip 8 a $750 discount like the two more premium handsets above, as well as a AU$15p/m off plan fees for the first 12 months.View Deal
The Z Flip 8 gets a smaller AU$500 handset discount at Vodafone, but the trade-in credit is the same at AU$300 like the Z Fold 8 and Ultra. The monthly cost of AU$105.36p/m with Vodafone's cheapest plan makes it more expensive than Optus' offer above.View Deal
Other retailer pre-order deals
Want to check out what else is out there? These other retailer offers are also available:
If you thought the whole point of a foldable smartphone with multiple screens was that “one size does not fit all,” then you were only half right. It seems that we’re rapidly entering the era of multiple foldable phone size choices with — no surprise — Samsung in the lead.
That’s just one reason why now, in addition to the Samsung Galaxy Z Flip 8 and the Galaxy Z Fold 8 Ultra, we have the unusually proportioned Samsung Galaxy Z Fold 8, a flexible smartphone that, when folded closed, is quite close to the dimensions of a passport. All three of the new devices were officially unveiled at Samsung Galaxy Unpacked on July 22, and you can read our first impressions in our Galaxy Z Fold 8 Ultra preview and Galaxy Z Fold 8 preview.
After Samsung flew me out to visit its factories, meet its executives, and see these new foldables in person, I must’ve asked a dozen times: Why did you make this? Who is it for? I expect you'll be wondering the same thing.
(Image credit: Lance Ulanoff / Future)
There’s no arguing that the Galaxy Z Fold 8 (taking over the base name for the thinner and larger Z Fold 8 Ultra) is a compelling device. But the 10:61 aspect ratio of the 5.5-inch external display (it’s both wider and shorter than any typical flagship) and the opened 7.6-inch internal display, with its 4:3 aspect ratio, is almost unlike any handset we’ve seen in modern smartphone history.
The unusual size gives the Galaxy Z Fold 8 standout specs. At 201g, it’s the new folding phone weight leader. Unfolded, the screen resembles in size and dimensions your average Kindle e-reader (as a content-first handset, this makes some sense).
As part of the folding phone family, the Z Fold 8 does share some specs with its larger sibling. Both have the new titanium-backed folding screens that are stronger than the older polymer-backed ones, but also more resilient thanks to the properties of the new, ultra-thin titanium-alloy sheet. I took a closer look at this new screen technology in my deep dive with Samsung Display. As with the Ultra unfolded, the screen on the Galaxy Z Fold 8 is virtually flat and has an almost unnoticeable bezel.
Both the Fold 8 Ultra and Fold 8 screens support a peak brightness of 3,000 nits and feature a new anti-reflective coating. Like the Ultra, the Fold 8 has a large (in this case, 4,800mAh) silicon-carbon battery with exceptional claimed battery life and fast wired (45W with a 69% charge in 30 mins) and wireless (20W Qi2) charging capabilities.
But this is not an Ultra device. There are just two external cameras: a 50MP wide and 50MP ultra. So maybe this is a device focused less on content creation than it is on content consumption. Even so, it's backed by the same Qualcomm Snapdragon 8 Elite for Galaxy chipset as the Galaxy Z Fold 8 Ultra (and Z Flip 8), as well as the same 12GB of memory, which means it’ll be no slouch on the performance side.
Still, knowing the specs doesn’t answer why the Z Fold 8 exists and how Samsung expects to sell it to consumers.
As executives walked me through the new foldable devices, they called the Z Fold 8’s screen size “The new standard for viewing content.” Samsung believes that the 4:3 aspect ratio on the 7.6-inch foldable display is what consumers have been craving (even if they didn’t know it themselves). The result of this unusual screen size is that, in landscape mode, videos viewed on the screen feature shallower black bezels on the top and bottom for a more immersive experience. I did see this in numerous demos, though I kept thinking, “The black bars are smaller, but still there.”
When reading comics in portrait mode, though, the contrasty images filled the screen. It was a nice effect.
(Image credit: Lance Ulanoff / Future)
It’s also worth noting that the wider cover display, which accommodates a wider keyboard, makes for a slightly more pleasant texting experience.
When I spoke to Samsung Display executives about the new size, they told me that it wasn’t that they could not build this unusual size sooner. Instead, it was more about what they’ve learned about how people used their other foldables. The Flip seems to be more about self-expression, while the Galaxy Z Fold 7 and its predecessors, especially those that support multitasking, are about productivity and utility (though, since the Fold 7 lost support for the S Pen, they're no longer about drawing).
The new Galaxy Z Fold 8 sits in the middle. Sure, it’ll run the same One UI 9 platform, the usual smorgasbord of Galaxy and Gemini AI, and support multi-window navigation (including a new AI-based context-aware ability to sense when you need multi-windows and offer it up with a click). But the design speaks to those who primarily read, browse the web, watch videos, or scroll through endless TikToks and Reels.
Settling on a design
Getting to this rather unusual design wasn’t easy. When I asked Samsung EVP & Head of CX Office, Jay Kim, just how many designs were cast aside before arriving on the passport look, he told me, “Oh, so many, so many. I mean, because you need to have a size for the color screen, you need to have a size for the inside, and you know, you have to look at the display yield and everything around the technology around it, and you know it's a balance between thickness and weight, performance and everything about the product.”
In that design was a clear recognition of a perhaps underserved target market: “We realize that there's enough of a segment where consumers are very heavy on media, and basically you consume social media, you consume videos, you play games, and you read books in a most similar form factor. So, basically, we came up with a phone that's actually a very content native device.”
One thing is certain: the size and shape of the Galaxy Z Fold 8 is sure to provoke a reaction. The first time I held it, I was sort of amused. The folded size feels almost playful, but it’s also a very useful cover display. Opened, I noted the familiarity, especially in portrait mode, which is when I first realized it reminded me of my Kindle.
Lance Ulanoff / FutureLance Ulanoff / Future
Still, the risk is inescapable. When I asked Samsung’s Jay Kim how they tested this new form factor, he told me they basically dogfooded multiple designs within the company.
“We did a lot of internal testing on different factors and different sorts of usage, and how do you use it?” recalled Kim.
As he spoke, I thought about how Samsung employees might hold back a bit on honest reactions, but then there are always the bold ones, and you assume a few unvarnished opinions on the new Fold look in there, too.
Kim sounded mostly confident. “We hope the market reacts the way we planned originally, and I think it's all based on the planning, and we're waiting for the [reaction], but I think when we did our internal sort of testing, I think that was very aligned with our sort of original plan, so we hope... I think we're pretty confident.”