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Google Pixel Tag launches: specs, price, and how it compares to Android rivals

  • The Google Pixel Tag is now available
  • It costs $29 / £29.99 / AU$49, or you can get four for $99 / £99 / AU$169
  • It's largely similar to rival trackers, but with some notable differences

Following its announcement at the Google Pixel 11 launch back in August, the Pixel Tag is finally available to buy — but has the long wait been worth it, or are you better off sticking with one of its Android-compatible rivals?

We can’t definitively answer that question until we’ve reviewed Google’s new item tracker, but it does have some promising specs and features.

It weighs just 11.8g, has an IP67 rating (which gives it moderate water resistance), and has a replaceable coin cell battery that should last over a year. It can play a sound to help you locate nearby items, or you can view it on a map when it’s further away, using Find Hub’s crowdsourced network of over one billion Android devices to locate it.

The Google Pixel Tag also has Ultra Wideband (UWB) support for precise tracking when it’s nearby, complete with directional arrows pointing to it on your phone screen. Or, if you need to find your phone, you can press a button on the Pixel Tag twice to ring your handset.

Pixel Tag

The Pixel Tag weighs just 11.8g (Image credit: Google)

There’s also the option to get a notification when you leave behind tagged items, and the ability to mark a Pixel Tag as lost, and then get a notification when the Find Hub network locates it.

Shared items can be tagged too, with multiple people able to track them, and you have the option to share the location of tagged items with airlines or anyone with a Google account.

Similar specs

Android tracker specs comparison

Google Pixel Tag

Moto Tag 2

Galaxy SmartTag 2

Dimensions:

28 x 46.1 x 5.4mm

31.9 x 31.9 x 8mm

28.8 x 52.44 x 8mm

Weight:

11.8g

8.5g

13.75g

Colors:

Fog

Pantone Arabesque / Pantone Laurel Oak

Black / White

IP rating:

IP67

IP68

IP67

Connectivity:

Bluetooth 6.0 with Channel Sounding and UWB

Bluetooth 6 and UWB

Bluetooth LE 5.3 and UWB

Speaker:

Yes

Yes

Yes

Battery:

Replaceable CR2032, over one year

Replaceable CR2032, over 600 days

Replaceable CR2032, up to 500 days

Compatibility:

Android phones

Android phones

Samsung phones

Price:

$29 / £29.99 / AU$49

$29.99 / £29.99

$29.99 / £34 / AU$55

As you can see in the chart above, the Pixel Tag’s specs are largely similar to those of existing Android trackers. But Google's tracker supports all Android phones running Android 9 and above, while the Samsung GalaxyTag 2 is limited to Samsung phones, and the Pixel Tag is widely available, while the Moto Tag 2 isn't available in Australia.

That said, the Moto Tag 2 does have slightly better water resistance, and both that and the Galaxy Tag 2 may have better battery life, while pricing is similar for all three.

It's also worth noting that Samsung has announced the Galaxy SmartTag 3, which adds iOS compatibility, though this device isn't expected to launch widely until sometime in 2027.

If you do want a Pixel Tag, you can grab one for $29 / £29.99 / AU$49, or get four for $99 / £99 / AU$169, which is the going rate for object trackers these days (even Apple's newest AirTag costs $29 / £29 / AU$49).

We'll be putting Google's tracker through its paces in the coming weeks, so stay tuned for our verdict on its value for money.

Samsung is reportedly testing a Galaxy AI Premium subscription service

  • Samsung is reportedly testing a paid Galaxy AI Premium service
  • It's said to add Gen Video, Bixby Action, and Daily Briefing to Samsung's suite of AI tools
  • It will also apparently give you higher usage limits for free tools

It was inevitable that Samsung would start charging for some of its AI tools sooner or later, and lo and behold, the company is reportedly now testing a paid premium version of Galaxy AI.

SammyGuru has found evidence of a Galaxy AI Premium subscription service, which the company looks set to launch into early access soon, and which will seemingly give users access to new AI features, along with four times higher usage limits on existing ones.

Those new features reportedly include Gen Video, which is described as letting you “generate AI videos from your photos,” Bixby Action, which will “automate tasks across your apps,” and Daily Briefing, which doesn’t include a description.

Based on code strings it discovered, SammyGuru expects Galaxy AI Premium to be priced at $4.99 (roughly £3.75 / AU$7.25) per month or $47.99 (around £35 / AU$70) annually, and the service might at least initially be exclusive to the Samsung Galaxy S27 series.

A leaked screenshot of Samsung Galaxy AI Premium

(Image credit: SammyGuru)

Your existing tools should remain free

The site reports that Browsing Assist, Now Brief, Creative Studio, Smart Capture, Samsung Keyboard, Photo Assist, and Personal Agent are listed within the Galaxy AI Premium interface as tools that will remain free — albeit with usage limits that you’ll have to pay to increase.

But for what it’s worth, Samsung has previously said that all the Galaxy AI features that are "on your phone by default" will always be available for free, and that’s a longer list, which you can find on Samsung’s site. It includes Live Translate, Note Assist, Zoom Nightography, Writing Assist, Chat Assist, Drawing Assist, AI Select, Now Brief, Now Bar, Audio Eraser, Photo Assist, AI Enhanced Wallpaper, Browsing Assist, Voice Recorder, Transcript Assist, Health Assist, Auto Zoom, Auto Framing, and Suggested Replies.

So, assuming Samsung sticks to its word, all of those features will remain free despite the launch of Galaxy AI Premium — though added usage limits could degrade the experience for free users.

Unsurprisingly, this news of a premium subscription hasn’t been met with much fanfare, especially as it sounds like it only adds a few features. On Reddit, comments include “good luck with that,” “not a single one of their AI features [is] worth paying for,” “ewwww, no thanks,” and “dead on arrival,” among other similar sentiments.

Of course, one Reddit thread doesn’t represent the wider world, so it will be interesting to see whether there’s actually much interest in Galaxy AI Premium if and when it launches.

T-Mobile chairman says Starlink Mobile needs $200 billion to compete

  • The chairman of T-Mobile and CEO of its parent company has commented on Starlink Mobile
  • He argues that a $200 billion investment in spectrum and infrastructure is needed for it to compete
  • Despite that, he's taking it seriously and sees parallels with Tesla and the car industry

Between partnering with Qualcomm and getting the green light to operate internationally, SpaceX has taken some major steps towards making Starlink Mobile a rival to the big carriers. And that's just been acknowledged by Tim Höttges — the chairman of T-Mobile and CEO of its parent company, Deutsche Telekom — in a recent earnings call where he said that “I take his [Elon Musk] attempt serious [sic].”

In the Deutsche Telekom conference call, Höttges went on to highlight just how much work — and investment — will be required for this attempt to actually deliver a real rival.

Firstly, Starlink Mobile will likely require a lot more spectrum than it currently has, with Höttges saying “he [Musk] has now bought 76 megahertz of spectrum. By the way, we have 400 megahertz. So if you now say, okay, he can buy the spectrum prospectively, do your math. These are kind of triple digit billions, which are needed to gain the spectrum position.”

A "$200 billion" investment

Starlink satellites

(Image credit: SpaceX)

And it’s not just spectrum — Starlink Mobile will also need a lot of infrastructure on the ground, with Höttges explaining that "then he has to build a network. I can tell you, we have 85,000 towers. No, he can rent towers, no question. But this is another $20 billion to $30 billion, which are required. Put antennas on it. Okay, you can buy antennas and you can get maybe even in a cheaper way or you construct it in a new way, but you need money for that."

Between all that, Höttges concludes that Starlink Mobile will need “at least minimum $200 billion” to “play” in this industry, and likely more. And even then, it’s an industry which Höttges argues T-Mobile and the other major carriers have “professionalized over the last twenty years” — suggesting that even with that investment, Starlink Mobile will lack the experience of the other carriers.

Still, it doesn’t sound like Höttges is totally counting Musk’s telecom dreams out, remarking at the end of all that “welcome to the party.” So this looks set to be a long and expensive road for SpaceX and Starlink Mobile — and experts mostly agree that becoming the fourth big mobile network in the US will be a major challenge...

Analysis: A long game, but there are Tesla parallels

Cell tower

(Image credit: Pexels)

From electric cars to aerospace, Elon Musk has an unrivaled track record of disrupting industries — but turning Starlink Mobile into a true rival to the network giants could be one of his biggest challenges yet.

"There are a wide variety of challenges and roadblocks that stand in the way of Starlink Mobile," Ookla's Lead Industry Analyst, Mike Dano, told us. "For example, it must build radios based on Qualcomm’s technology. Then it must affix those radios atop cell towers nationwide. Then it must launch thousands of new satellites that support the spectrum it’s working to purchase from EchoStar," he said.

And that's far from the end of the list. "Then it will need to sell phones that support the various spectrum bands it hopes to use in its network. Then it will need to create an effective retail strategy to entice customers away from existing cellular providers in the U.S. And there’s still an outstanding question about whether a future Starlink Mobile network will be robust enough to support users’ needs," he added.

However, Dano says that Starlink Mobile's Qualcomm agreement this week was a big step towards it becoming "a credible fourth nationwide mobile network provider in the U.S", even if that process will "take several years".

Telecoms expert Tim Farrar, President at TMF Associates, agrees that an EchoStar deal is the most likely key to unlocking the spectrum that T-Mobile's Tim Höttges referred to in the earnings call. "I think a purchase of the remaining EchoStar spectrum assets and a settlement with the tower companies is the easiest and quickest way to go about that", he said, referring to those missing pieces for Qualcomm's equipment.

Deutsche Telekom CEO Tim Höttges talking at a T-Mobile earnings call

(Image credit: T-Mobile)

Still, we can expect this story to develop quickly in 2027, and Tim Höttges is well aware of the parallels with the car industry, which Tesla disrupted with new technology. "I would compare it with let's say inventing Tesla and bringing electromobility into a kind of legacy combustion engine industry. That is the same moment we have and this moment is now here," he said.

"We have a new kind of player who is coming to the ecosystem. He has chipsets, he has data centers, he has AI, he has satellites, he wants to go for mobile services and he goes for handsets. He will go as well for maybe integrating social media or at least agent models into his service. So he is creating a new way of communication services — it's not that you can compare it 'mobile to mobile'," he added.

"That is why I'm saying I take that super serious because I was witnessing what happened to the car industry — they were ignoring it for too long and we have to face the situation." In other words, expect this to be a major theme of 2027, even if the full story could take years to play out.

Samsung Galaxy S26 FE vs Samsung Galaxy S26: which should you buy?

Samsung
Galaxy S26 FE

The Samsung Galaxy S26 FE is the cheapest way in to the Galaxy S26 line and benefits from a big screen and battery, but it's a notable step down from the standard S26 in most other ways.

Pros

  • Big 6.7-inch screen
  • Relatively high capacity battery
  • Cheapest entry point

Cons

  • Less powerful chipset
  • Less capable cameras
  • Slightly worse screen
Samsung
Galaxy S26

The Samsung Galaxy S26 is a powerful phone with a great screen and capable cameras, but while not the most expensive model in the S26 series, it does cost a fair bit more than the FE.

Pros

  • Top-end chipset
  • Great triple-lens camera
  • Superb — if small — screen

Cons

  • Costs quite a lot
  • Lower capacity battery
  • Slower charging

Samsung's Galaxy FE line has always been a slightly odd proposition. In theory, these phones are cheaper alternatives to standard numbered Galaxy phones, offering Plus-sized screens at an affordable price. But they've steadily gotten more expensive over the years, and some FE phones are more well-rounded than others.

That makes choosing between a Samsung Galaxy S26 FE and a Samsung Galaxy S26 more complicated than just choosing between a pricier phone and a cheaper one.

In this guide, then, we'll walk you through the key differences between these two phones, comparing their displays, designs, performance credentials, and more.

Samsung Galaxy S26 FE vs Samsung Galaxy S26: specs comparison

The table below provides a brief overview of how the Galaxy S26 FE and Galaxy S26 compare in terms of specs.

Samsung Galaxy S26 FE

Samsung Galaxy S26

Dimensions:

161.6 x 76.9 x 7.4mm

149.6 x 71.7 x 7.2mm

Weight:

193g

167g

Display:

6.7-inch Dynamic AMOLED 2X

6.3-inch Dynamic LTPO AMOLED 2X

Refresh rate:

60Hz–120Hz

1Hz-120Hz

Peak brightness:

1,900 nits

2,600 nits

Chipset:

Exynos 2500

Snapdragon 8 Elite Gen 5 / Exynos 2600

RAM:

8GB

12GB

Rear cameras:

50MP main, 12MP ultra-wide, 8MP telephoto

50MP main, 12MP ultra-wide, 10MP telephoto

Front camera:

12MP

12MP

Battery:

4,900mAh

4,300mAh

Charging:

45W wired, 15W wireless

25W wired, 15W wireless

Storage:

128GB / 256GB / 512GB

256GB / 512GB

Samsung Galaxy S26 FE vs Samsung Galaxy S26: price and availability

Samsung Galaxy S26 FE back
The Samsung Galaxy S26 FERichard Priday / TechRadar
The Samsung Galaxy S26 resting on a wooden table
The Samsung Galaxy S26Future

The Samsung Galaxy S26 FE was announced in late August 2026 and shipped in November, with the phone now widely available. It starts at $699.99 / £699 / AU$1,149, which gets you a model with 128GB of storage. But there’s also a 256GB model for $799.99 / £799 / AU$1,299 and a 512GB model for £949 / AU$1,599 — though this version is not available in the US.

The Samsung Galaxy S26 went on sale in March 2026 and is also available globally. It costs $999.99 / £959 / AU$1,649 for a 256GB model, rising to $1,199.99 / £1,129 / AU$1,949 for a 512GB version. It’s worth noting that the Galaxy S26 actually cost less than $999.99 / £959 / AU$1,649 at launch, but thanks to the ongoing RAM crisis, its price has since gone up, rather than down.

In any case, that makes the starting price of the Galaxy S26 FE some $300 / £260 / AU$500 less than that of the Galaxy S26, but that’s for a model with just 128GB of storage, which is less than the Galaxy S26 comes with as standard. Looking at the 256GB models of each phone, the Galaxy S26 FE costs $200 / £160 / AU$350 less.

Samsung Galaxy S26 FE pricing

Storage

US price

UK price

AU price

128GB

$699.99

£699

AU$1,149

256GB

$799.99

£799

AU$1,299

512GB

Not available

£949

AU$1,599

Samsung Galaxy S26 pricing

Storage

US price

UK price

AU price

256GB

$999.99

£959

AU$1,649

512GB

$1,199.99

£1,129

AU$1,949

Samsung Galaxy S26 FE vs Samsung Galaxy S26: design

Samsung Galaxy S26 FE colors
The Samsung Galaxy S26 FERichard Priday / TechRadar
The Samsung Galaxy S26 resting on a wooden table
The Samsung Galaxy S26Future

The Samsung Galaxy S26 FE and Samsung Galaxy S26 have quite similar designs, with flat screens, punch-hole cameras at the top of their respective displays, and triple-lens cameras arranged vertically on their rear panels.

They also both have glass backs and aluminum frames, as well as IP68 ratings — meaning they’re dust-tight and can be submerged in up to 1.5 meters of water for up to 30 minutes.

However, the Samsung Galaxy S26 should be slightly tougher than the FE overall, as it has Gorilla Glass 2 protection, while the FE uses Gorilla Glass+.

There are bigger differences in their colors, though, with the Galaxy S26 FE being sold in Blueberry, Graphite, and Pistachio, and the Galaxy S26 available in Cobalt Violet, Sky Blue, Black, White, Silver Shadow, and Pink Gold.

And their weights and dimensions differ too: the Galaxy S26 FE measures 161.6 x 76.9 x 7.4mm and weighs 193g, while the Galaxy S26 measures 149.6 x 71.7 x 7.2mm and weighs 167g. So the FE is bigger, thicker, and heavier — but it does also have a larger screen.

In our Samsung Galaxy S26 FE review, we described it as “worthy of the Galaxy S name in terms of looks and durability,” while in our Samsung Galaxy S26 review, we praised “a tried-and-true design that looks great.”

Samsung Galaxy S26 FE vs Samsung Galaxy S26: display

Samsung Galaxy S26 FE Now Brief
The Samsung Galaxy S26 FERichard Priday / TechRadar
The Samsung Galaxy S26 resting on a wooden table
The Samsung Galaxy S26Future

The Samsung Galaxy S26 FE has a 6.7-inch 1080 x 2340 AMOLED screen with a 120Hz refresh rate, around 385 pixels per inch, and a peak brightness of 1,900 nits.

The standard Samsung Galaxy S26 is smaller, with a 6.3-inch 1080 x 2340 AMOLED screen that has a 120Hz refresh rate, roughly 411 pixels per inch, and a peak brightness of 2,600 nits.

So these two screens use similar tech and are the same resolution, but in being smaller, the Galaxy S26’s display is also slightly crisper, and it has a higher peak brightness. Plus, while the Galaxy S26 can switch its refresh rate from 1Hz all the way to 120Hz depending on what the screen is displaying, the Galaxy S26 FE only has static 60Hz and 120Hz capabilities.

Our Samsung Galaxy S26 FE review described its screen as “big and colorful, but lacking detail,” while our Samsung Galaxy S26 review said it has “a display that hits all the marks of what you’d want in a flagship phone.”

So the standard Galaxy S26 has the better screen overall, but if you want a massive display, then the Galaxy S26 FE is the obvious choice out of these two phones.

Samsung Galaxy S26 FE vs Samsung Galaxy S26: cameras

Samsung Galaxy S26 FE AI image editing
The Samsung Galaxy S26 FERichard Priday / TechRadar
The Samsung Galaxy S26 resting on a wooden table
The Samsung Galaxy S26Future

Both of these phones have triple-lens cameras, with the Samsung Galaxy S26 FE having a 50MP f/1.8 wide snapper, a 12MP f/2.2 ultra-wide (with a 123-degree field of view), and an 8MP f/2.4 telephoto with 3x optical zoom.

The Samsung Galaxy S26, meanwhile, has a 50MP f/1.8 wide camera, a 12MP f/2.2 ultra-wide with a 120-degree field of view, and a 10MP f/2.4 telephoto with 3x optical zoom. Both phones also have 12MP f/2.2 front-facing cameras.

So their camera hardware isn’t drastically different, but in practice, the Galaxy S26’s lenses performed better in our tests. Our Samsung Galaxy S26 FE review noted that “the main and selfie cameras produce strong photos, but the phone’s let down by its ultra-wide and telephoto lenses,” while in our Galaxy S26 review, we said that “all three cameras take solid pics, but don’t rely on the telephoto past 3x.”

Samsung Galaxy S26 FE camera samples

Samsung Galaxy S26 FE photo sample main
Richard Priday / TechRadar
Samsung Galaxy S26 FE photo sample low light
Richard Priday / TechRadar
Samsung Galaxy S26 FE photo sample ultrawide
Richard Priday / TechRadar
Samsung Galaxy S26 FE photo sample 2x zoom
Richard Priday / TechRadar
Samsung Galaxy S26 FE photo sample 3x zoom
Richard Priday / TechRadar
Samsung Galaxy S26 FE photo sample selfie portrait
Richard Priday / TechRadar

Samsung Galaxy S26 camera samples

Photos of a car, plant, and man taken on the Samsung Galaxy S26
Future
Photos of a car, plant, and man taken on the Samsung Galaxy S26
Future
Photos of a car, plant, and man taken on the Samsung Galaxy S26
Future
Photos of a car, plant, and man taken on the Samsung Galaxy S26
Future
Photos of a car, plant, and man taken on the Samsung Galaxy S26
Future
Photos of a car, plant, and man taken on the Samsung Galaxy S26
Future
Photos of a car, plant, and man taken on the Samsung Galaxy S26
Future
Photos of a car, plant, and man taken on the Samsung Galaxy S26
Future

Samsung Galaxy S26 FE vs Samsung Galaxy S26: performance and software

Samsung Galaxy S26 FE gaming
The Samsung Galaxy S26 FERichard Priday / TechRadar
The Samsung Galaxy S26 resting on a wooden table
The Samsung Galaxy S26Future

With the Samsung Galaxy S26 FE, you’re getting an Exynos 2500 chipset paired with 8GB of RAM, while the Samsung Galaxy S26 has either a Snapdragon 8 Elite Gen 5 (in the US) or an Exynos 2600 (in most other regions) paired with 12GB of RAM.

So, whichever region you’re in, you’re getting a faster chipset in the standard Samsung Galaxy S26, along with an extra 4GB of RAM, and that could make a real difference for AI and high-end games. But despite that, these phones both generally perform well.

Our Samsung Galaxy S26 FE review noted that its chipset is “a good performer, especially for graphics,” while acknowledging that “8GB of RAM is limiting for a premium phone in 2026.”

Of the Samsung Galaxy S26, we said it’s “quick and powerful, but the phone does get hot during intense tasks.”

What’s not so different between these two phones is their software, with both running Android 17 and Samsung’s One UI 9 overlay. Both the Galaxy S26 FE and Galaxy S26 also come with the promise of seven major Android version updates — though the latter phone has already received one of those.

Samsung Galaxy S26 FE vs Samsung Galaxy S26: battery

Samsung Galaxy S26 FE
The Samsung Galaxy S26 FERichard Priday / TechRadar
The Samsung Galaxy S26 resting on a wooden table
The Samsung Galaxy S26Future

The Samsung Galaxy S26 FE has a 4,900mAh battery, and it supports 45W wired or 15W wireless charging, while the Samsung Galaxy S26 has a 4,300mAh battery with 25W wired and 15W wireless charging. So the Galaxy S26 FE has a higher-capacity battery, with more charging power.

In practice, we found that the Samsung Galaxy S26 still had “all-day battery life,” though we lamented its slow charging speeds, while for the Galaxy S26 FE, we said the battery is “long-lasting and fairly fast-charging.” So this is one area where the FE arguably has a slight edge.

Samsung Galaxy S26 FE vs Samsung Galaxy S26: verdict

The Samsung Galaxy S26 FE and Samsung Galaxy S26 being held in the hand

(Image credit: Future)

The Samsung Galaxy S26 is more powerful than the Samsung Galaxy S26 FE, plus it has a slightly superior screen and — based on our testing — better cameras. It’s also slightly more durable, thanks to Gorilla Glass 2.

That said, the Samsung Galaxy S26 FE has a bigger screen, a higher-capacity battery, faster charging, and it costs less, while offering a similar software experience.

Overall, the Samsung Galaxy S26 is the better phone — indeed, we scored it higher in our reviews, with the device achieving 4 stars while the Galaxy S26 FE got 3.5.

But if you want a big screen on a mid-range budget, or simply don’t want to pay what the Galaxy S26 costs, then the Samsung Galaxy S26 FE is still a good option.

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