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Abandoned by Nvidia and AMD, blamed by Sam Altman, and agreeing with Elon Musk: it sucks to be a PC gamer in 2026 — but here's why I’m not giving up hope just yet

I’ve been a PC gamer since the early 1990s, and over the past three and a bit decades I’ve never once regretted my allegiance to those awkward beige boxes that have brought so much joy into the lives of myself and so many other people.

Yes, they can be expensive. Sure, they're more complex and frustrating than consoles. There have been times I’ve sat down to play a game, only for hours to pass as I try to fix game-breaking crashes, reinstall drivers, or just generally swear at Windows; but at the end of the day, I was always convinced that the PC remained the greatest gaming platform in the world.

PCs (and I’m including my beloved Amiga A500+ here) were always miles ahead of consoles when it came to graphics and audio, and the ability to upgrade components meant you could remain at the cutting edge for years. Upgrading and even building your own PC was fiddly and expensive, but it was also fun and rewarding. I still get a thrill when I first power-up a newly built rig and see it successfully boot.

I was always convinced that the PC remained the greatest gaming platform in the world

The openness of the platform (despite Microsoft’s best efforts) meant I could buy games from where ever I wanted (one of the main reasons, I believe, why PC games are usually cheaper than console games), and play obscure indie games that would never be published on consoles due to licensing costs (which is another reason why PC games are cheaper); and, with some tweaking and a bit of (perfectly ethical and legal) emulation, backwards compatibility has never been a problem. The likes of GOG should get a shoutout as well for keeping very old PC games running on new hardware.

And right now in 2026, I'm lucky enough to have access to the most powerful PC gaming hardware ever, on which to play some of the best and most graphically impressive PC games ever made. I should be feeling like there’s never been a better time to be a PC gamer. Instead, however, it feels like PC gaming has never been worse.

Thanks for the memory

Why am I so down on the current state of PC gaming? For a start, while PC gaming hardware has never been better, it’s also never been so expensive — and that makes it less accessible for most people. The price of graphics cards has skyrocketed, and SSDs and RAM, once two of the cheapest and most effective ways of upgrading your PC, are now ridiculously expensive.

According to PC Part Picker, the average price of two sticks of 16GB DDR5 memory has leapt from around $150 to over $600 in the space of 18 months. Meanwhile, 64GB of the stuff has gone from around $250 to over $1,250 — and this isn’t even for the fastest models.

Even older DDR4 isn’t immune, with 16GB rising over 18 months from $50 on average to around $170, again according to PC Part Picker.

Graph showing price increase of RAM

(Image credit: PCPartPicker.com)

People are getting priced out of PC gaming, or being prevented from even considering it; and as a PC gamer, that’s heart-breaking. I’m incredibly fortunate that my job has enabled me to build a PC with an RTX 5090 and 96GB of DDR5 RAM, but there’s no joy in writing about things that so few people will be able to experience.

With prices of gaming components, PCs, laptops, and even consoles climbing ever higher, sales are understandably dropping. And with the costs of developing games exploding, we’ve also seen huge amounts of very talented game developers lose their jobs, and entire companies, such as BioWare, close down.

Perhaps worst of all, this past week I’ve found myself agreeing with something Elon Musk — someone I genuinely think is an awful human being — said. I need a lie down. And a pint (probably not in that order). I’m in a PC gaming funk, but who — or what — is to blame?

Game Over background with press any key to continue.8 bit game.retro game.

(Image credit: itsarasak thithuekthak / Getty Images)

AI. It’s AI’s fault

Now it would be far too easy, simplistic, and perhaps even lazy to say this is all AI’s fault. But it’s all AI’s fault. Screw AI.

The AI goldrush has seen an explosion in the number of data centers required to run and train large language models (LLMs) used by AIs, and these need a lot of memory, which has led to a global shortage and made prices for components that use memory, such as RAM, graphics cards and storage, skyrocket.

I, like many other PC gamers, have been watching all of this in horror for a while now, but things really came into sharp relief this week when Sam Altman, CEO of OpenAI, one of the biggest culprits of the RAMpocalypse, was quoted as saying on the Cheeky Pint podcast (via IGN) that "it's quite terrible to have everybody have a bunch of the world's limited supply of DRAM sitting in their own computer."

A lot of people took that as Altman accusing us PC gamers of being greedy by wanting RAM for our rigs, and to say that didn’t go down well would be an understatement.

It’s all AI’s fault. Screw AI.

Now, I usually have a policy of ignoring the rubbish Altman spews out (it does wonders for my blood pressure); but I have to admit, when I saw the quote, it riled me up. PC gamers having to endure the RAMpocalypse is bad enough, but to be blamed for it, especially when all we want to do is play games, was too much.

Then, in a real-life example of the ‘worst person you know just made a great point’ meme, the world’s richest man, terrible Diablo player, and failed truck salesman, Elon Musk, piped up to say “The people deserve to have their RAM too!”

I’m not naïve enough to think that Musk is seriously on the side of ‘the people’, but when one of the most widely-mocked individuals on the internet gets some begrudging props for coming out against something you said, that’s not a good sign.

Sure enough, Altman backpeddled, saying he was “taken out of context”, and he was actually complaining about people running local AI models. In a way, I’m inclined to believe that — as CEO he has a vested interest in stopping people using their own models and instead using OpenAI’s, but the damage was done.

Regardless of context, it was a tone-deaf thing to say — almost as bad as Nvidia’s 'GeForce 8800 GTX — 20 Years of a Legend' tech demo, which was released this week. Nvidia once was loved, or at least respected, by a lot of PC gamers for making genuinely excellent graphics cards and pushing the PC gaming industry forward with various innovations over the years.

Sadly, it has also become incredibly successful due to AI — so successful that it often feels like it's lost interest in the PC gaming industry that made its name, with rumors swirling that it’s ending production of the RTX 5090, while doing nothing about the rising costs of its components thanks to an AI bubble which it's benefitting from and contributing to.

So, when it launched a demo that invited players to relive a time when PC gaming was actually fun and affordable, by allowing them to virtually install its iconic GeForce 8800 GTX graphics card into a retro Windows Vista PC, it felt like Nvidia had misjudged the mood. To make matters worse, Nvidia recommends you have an RTX 5080 to play it — a GPU that is incredibly expensive and hard to find due to the memory shortage, and which is also rumored to be for the chop.

“Oh well,” some of us PC gamers might have thought, “at least we still have perpetual underdog AMD in our corner.” Except, AMD CEO Lisa Su has just been quoted as saying that “We are a data center first company.”

As Nvidia’s closest competitor, AMD was supposed to keep Team Green on its toes, while having a more consumer-friendly approach (being more open to open-source, and not limiting its latest tech to just its own GPUs, for example). Instead, it looks like AMD has had a heel-turn worthy of WWC’s most dramatic betrayals.

To be honest, I’ve been wondering what’s going on with AMD for a while, as it was rather quiet this year in the consumer GPU space; but this turn to the AI-powered dark side still hurts.

Could we really see the two major GPU makers stop making graphics cards altogether? It’s too bleak a future to imagine, but after a week like this, I can’t help but wonder.

What can we do?

I don’t want this to just be a wall of depressing text that would make even Roger Waters think ‘that’s a bit much’, so is there a glimmer of hope to be had? Is there anything any of us can do?

At Computex 2026 this year in Taiwan, I was perplexed by how almost every PC maker was going on about AI-in-everything with a fervor that I’ve just not seen replicated by consumers. I was worried that I was just out of touch.

But there’s been a growing backlash against rampant AI that’s given me hope. I’m not against all forms of AI, but AI that takes work from humans, that plagiarizes human art (including depressing walls of texts written by aging tech journalists), that diminishes creativity and sucks up resources… that AI I would love to see the end of, and I’m not the only one.

Boycotting games made with AI, and avoiding companies that don’t use AI responsibly, can hopefully show companies that this isn’t a magic money tree that they should neglect their customers for. Look at what’s happening with the current stock-market rout on AI companies, where it seems voters were rebelling against rampant AI data center expansion and an administration that seemed all too happy to let tech companies cross lines and drop ethics all in the name of AI (sorry, SI) supremacy.

I don’t want to seen an economic meltdown; but a wake-up call to the likes of Nvidia and AMD, to let them know that the customers who made them — primarily PC gamers like me — aren’t to be taken for granted, would certainly be welcome.

Redditor fudges DLSS 5 to work on GTA 6 trailer — and it looks impressive

  • A gamer took the GTA 6 'extended look' trailer and fudged it to work with DLSS 5 and Frame Generation
  • The results posted on YouTube look impressive, albeit with some notable glitches
  • It'll actually be possible to run the game on console, piped through a PC with an Nvidia GPU to add DLSS 5 and other visual trickery, at the cost of some input lag
  • …and some believe that trade-off might be worth it

Will the best way to play GTA 6 at launch be to pipe it from your PS5 to your PC with an Nvidia GPU and then back out to your TV?

No, it absolutely won't, but a convoluted setup along these lines could be the optimal way to experience the game visually (with some major caveats) — before the PC version arrives — given that you can fudge the addition of DLSS 5 this way.

How does this work? Wccftech picked up the story of the Redditor who proposed this experiment, and actually applied DLSS 5 to the GTA 6 'extended look' trailer that Rockstar brought out a couple of months ago.

To be specific, this gamer gave the trailer a DLSS 5 makeover with 3x Frame Generation tripling the frame rate from 30 fps to 90 fps, via an app called Veyra, which is a GPU video enhancement tool for Windows on GitHub.

The Redditor explains: "I used Veyra 2.1.1, a tool that can take a video source (video files, capture cards, Remote Play) and apply Neural Rendering [DLSS 5], upscaling, and Frame Generation in real time. I also integrated MFG Unlocker into it so I can unlock Multi Frame Generation on my RTX 4080 and experiment with 3x/4x FG on 40-series cards."

MFG Unlocker is an experimental tool (again on GitHub) which the Redditor is using for getting Multi Frame Generation on their RTX 4080, in case you were wondering. (As ever, download any third-party software entirely at your own risk).

As you can see in the YouTube clip below, the results of this polishing of the official trailer are very impressive in some ways. That said, there are clear issues with artifacts and glitching in terms of the characters and lighting, with the best results seen in the background environment details.

It's pretty remarkable given that this is a fairly aggressive implementation of DLSS 5 by all accounts, fudged on top of a video with no relevant game data (the likes of vector and geometry data) to guide the neural rendering.

The Redditor's plan is to use a console-to-PC pipeline to play GTA 6 on the PS5, with the PC effectively sitting between the console and final output on the TV, adding DLSS 5 and jazzing up the visuals.

This means taking the PS5 and hooking it up to a 4K HDR capture card in the PC, running it through Veyra with the RTX 4080, then outputting to the 4K TV. It's a roundabout way of using the Nvidia GPU as an external graphics card for the console, except all the GeForce GPU is doing is applying DLSS and/or MFG to the image the PS5 has rendered — although there is a price to pay in terms of input lag, of course.

Analysis: capture capers

The Redditor doesn't actually have their PS5 yet (although they've ordered it) to try out this setup fully, but others on Reddit have run such a setup, and in fact it's not that uncommon (albeit still far from a mainstream concept).

One gamer says that they've played GTA 5 using an Elgato capture card with NitLink software, and "the gameplay was 100 times better", and while "there is a noticeable input lag" they claim that "it's completely acceptable — around 1-2 milliseconds."

That little input lag seems a stretch (to say the least), and overall, there's some dispute on whether this way of gaming is viable. Some gamers say that such a setup is just too laggy, while others claim it provides a decently playable experience. Of course, it will depend on what type of game you're playing — a fast-reaction shooter, for example, isn't going to do well with any extra lag being introduced, and you're certainly going to get some.

Really, the success of this kind of console to PC capture card to TV setup is going to heavily depend on a number of factors. The quality of the capture card (a PCIe board would be best, rather than one connected via USB) and the related software are the primary factors, and by all accounts, a higher-end Elgato with NitLink gives you a good chance of enjoying your PS5 games with an Nvidia GPU souping them up using DLSS 5 and Frame Generation.

I'm betting there will also be an element of subjectivity here, too, with some people likely to feel any latency more keenly than others.

Some gamers use this setup to play PS5 games on their PC monitor (in other words, without piping the image back out of the PC to the living room TV, which would cut down on some of the input lag), and there are guides to running this kind of setup on YouTube, like this one. Others recommend Zanit's tutorials on YouTube, but those videos are in Portuguese, so you'll need to translate them if you're not a native speaker. It's pretty cool stuff, if rather convoluted — and a good capture card doesn't come cheap (neither does a high-end RTX 5000 GPU).

Meanwhile, as far as GTA 6 on the PC goes, we may see this happen a lot sooner than expected, due to the way the emulation scene is going right now (in turbo mode thanks to AI). In other words, Rockstar may want to get the PC port on sale before PC gamers start playing it via emulation.

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